Crush Dynamics Inc

Crush Dynamics Inc. (CrushDynamics, CDI) is a British Columbia, Canada-based agritech and food technology company that converts high-tannin agricultural side streams — beginning with winemaking derivatives such as grape pomace (skins and seeds) — into food ingredients. Its patented process uses naturally controlled fermentation with microorganisms selected from nature to activate polyphenols and fibers, yielding ingredients rich in polyphenolic substances including flavonoids such as quercetin, non-flavonoids and organic acids.

The resulting ingredients are sold as multifunctional formulation aids for food and beverage manufacturers, addressing sugar and sweetener reduction, sodium and spice reduction, flavor enhancement and off-note/bitterness elimination, texture improvement (allowing reduced use of starches and gums) and natural shelf-life extension. The commercial portfolio includes Gold Purée (white grape), Ruby Purée (red grape) and Gold Powder (spray-dried white grape), all described as ready-to-eat with a validated kill step, Upcycled Certified, non-GMO, vegan and allergen-free, with Halal or Kosher status by product. Company materials cite sodium reduction of up to 50–80%, sugar reduction of up to 40%, a demonstrated 50% sugar reduction application, and shelf-life extension of up to 60%. Leadership includes CEO Kirk Moir (described as co-founder), Founder and President Bill Broddy, Director of Finance Sharon Shi, Director of R&D Dr. Michelle Cordeiro and Director of Client Relations Alexandra Broddy, with a board including Brent Holiday and Tom Broddy and advisors including Julie Mann, Bill Baum, Greg Christopher and Gary Strachan.

Founding story

Founders and early leadership include Bill Broddy, listed as Founder and President, and Kirk Moir, described as co-founder and CEO; Alexandra Broddy serves as Director of Client Relations. The business was built by partnering with wineries and investing in research and development to convert winemaking derivatives into food ingredients.

Business model

Crush Dynamics supplies fermented, upcycled grape-derived ingredients (purées and powders) to food and beverage manufacturers, positioning itself as an extension of customers' R&D and formulation teams. It sources low-cost feedstock through partnerships with wineries, works with production partners for regional supply, and emphasizes cost reduction for formulators by lowering reliance on higher-cost ingredients such as sweeteners, spices, salt and thickeners.

Sale of branded food ingredients (Gold Purée, Ruby Purée, Gold Powder) to food manufacturers, supported by sampling and formulation support.

Traction

Full product line described as production-ready, with Upcycled Certified purées and powder in market; commercial collaborations include a Lion's Mane Mushroom Burger with Big Mountain Foods using Ruby Purée and a 50% sugar reduction demonstration with Purdys Chocolatier. A Matrix Sciences study found a veggie burger made with CrushDynamics purée was preferred 2:1 and showed improved taste, texture and appearance. Reported ingredient performance includes sodium reduction up to 50–80%, sugar reduction up to 40% and shelf-life extension up to 60%. Gust lists 15 employees.

Latest developments

In June 2026 the company announced a new partnership to develop and enable AI technology intended to reduce energy use and enhance ingredient production, announced from Summerland, BC. In June 2026 BakeryAndSnacks.com featured the company for its patented fermentation technology delivering sugar and sodium reduction, improved mouthfeel and shelf-life extension. In April 2026 the company announced it had climbed to #92 on the 2025 FoodTech 500 ranking.