Crowdclass

Crowdclass is a Lisbon-based company offering a direct-to-fan engagement and membership platform for brands, communities and creators. The product lets organisations create paid memberships with monthly, quarterly or yearly subscriptions payable in fiat or cryptocurrency, define membership tiers, and automatically activate or deactivate memberships and associated permissions. Members can be given access to behind-the-scenes content and private member-only chats on Discord or Telegram, while gamification features such as digital badges, discount codes and exclusive perks are used to reward loyalty.

The platform also supports commerce and fundraising use cases, including selling official or discounted merchandise and memorabilia and issuing digital products and digital autographs certified on a blockchain as NFTs. Supporting capabilities include first-party data collection, connection of social media accounts and Web3 wallets, CSV data exports, user billing, gifts and offers, and reporting on usage, interaction, sales, revenue and perk redemptions. Additional product features released in the first quarter of 2023 include a "Surprise NFT" collection type with traits and utilities revealed after claiming, Stripe-based credit-card purchases of NFTs, video NFTs, white-labeling and branding, redeemable utilities and perks, multi-language support, downloadable PDF certificates, per-collection smart contracts and royalty support.

A directory listing describes the company as helping organisations grow community engagement and brand loyalty with digital experiences powered by collectibles and NFTs, with an emphasis on bridging Web2 and Web3 so that blockchain complexity is hidden from mainstream audiences.

Founding story

Crowdclass was founded in 2022 by Filipe Pereira, who serves as CEO, and Bruno Costa, who serves as CTO. The team describes itself as technology and Web3 enthusiasts working on digital memberships for athletes, creators and sports communities.

Business model

Crowdclass operates an all-in-one software platform sold to brands, sports clubs, communities and creators, who use it to run paid memberships and NFT-powered engagement programmes for their own audiences. Customers configure membership tiers, content gating, perks and collectible campaigns, and the platform handles payments, billing, member activation/deactivation and reporting.

The platform enables customers to earn recurring revenue through subscription memberships in fiat or crypto and one-off sales of merchandise, memorabilia and digital collectibles; the company's site references pricing plans and a beta onboarding process for accounts.

Traction

The company states it has delivered dozens of projects focused on memberships, engagement and loyalty. Named case studies include an SL Benfica premium Mystery Box for supporters, a Nativz membership scheme for eSports fans, and the Bitalk Summit, where a surprise digital collectible was associated with a 95% engagement rate during the event. Talent Protocol uses the platform for community calls, Talent Houses and other events.