Crop2Cash
Ibadan, NG Β· 25 employees on LinkedIn Β· 1 known investors
Crop2Cash provides digital tools and financial services for smallholder farmers in rural Nigeria, including AI agricultural advice, an inputs marketplace, digital payments, and offline data collection for field agents. It serves the agricultural sector, connecting farmers to information, inputs, and financial identity.
Also known as C2C
Founders & leadership
Investors Β· 1
Company profile
researched Aug 2026Crop2Cash is a Nigerian agricultural technology company that makes formal financing accessible to smallholder farmers using technology. It describes its offering as an operating system for agricultural lending: farmers can pay and be paid, build a digital financial profile, and use that profile to obtain credit, while financial institutions gain visibility into how lending capital is used. The company was founded on 18 May 2018 with a stated focus on zero hunger through farmer empowerment, and is headquartered in Ibadan, Oyo State, with a second office in Kaduna Technology City, Kaduna State.
The product set centres on three lines. CashCard is a digital payments and financial-identity product that runs over USSD so that farmers without smartphones can receive digital payments, make purchases and track transactions; earlier descriptions also referenced an Android-based ecosystem allowing onboarding in about two minutes and access to banking and insurance services plus payment identity verification. SupplyBase is an inputs and supply-chain management product used by agro-processors to manage supplier and farmer relationships, process payments, track loan repayments, monitor delivery and produce quality, and run analytics. The C2C Marketplace provides farmers with access to agricultural inputs, and Farm Advice is an AI-powered national hotline delivering real-time, personalised agricultural advice in local languages over a toll-free phone line. The company also recruits extension agents who work directly with farmers in rural areas.
By tracking farmer payments and input purchases, Crop2Cash assembles a financial profile that can be presented to banks alongside farm attributes such as size, crop type, location and weather exposure to assess creditworthiness. Machine learning models for credit scoring have been run on Google Cloud Platform, on which SupplyBase is hosted, and the company has used Firebase; planned features included satellite and drone imagery combined with Google Maps Platform and Google Earth to analyse land topography, predict suitable crops and identify optimal planting seasons.
Founding story
Michael Ogundare, a software developer, observed that although smallholder farmers produced the majority of Nigeria's food, they could not access financing and struggled to get paid: buyers typically transferred money to an intermediary with a bank account who then cashed out to distribute funds to farmers. He launched Crop2Cash to give smallholders an on-ramp to basic financial services, initially designing it as an online marketplace where farmers could sell produce to agro-processors, receive payments through the platform and buy inputs. The company was founded on 18 May 2018.
Business model
Crop2Cash operates a technology platform serving two sides of the agricultural value chain: smallholder farmers, who receive payments, purchase inputs and build financial profiles, and agro-processors and financial institutions, which use SupplyBase to manage supplier payments and analytics and use the resulting farmer data for credit decisions. It also sells and distributes agricultural inputs through the C2C Marketplace and operates a field network of extension agents.
Traction
The company reports having served roughly 500,000 farmers across 13 states and more than 700 local government areas in Nigeria, and processing hundreds of millions of naira worth of inputs. Users grew from 25,000 in 2020 to 300,000 in 2022. It has built financial profiles for more than 100,000 smallholders and unlocked $2.8 million in credit, and reports an average income increase of over 70% for farmers on the platform and a 35% yield increase from climate-smart inputs. StartupList Africa lists the team at 1-10 employees.
Latest developments
The company's site lists a product launch event dated 3 July 2024 and community outreach activity, and continues to promote the C2C Marketplace, CashCard, Farm Advice hotline and extension agent recruitment. It has been exploring lending partnerships with FCMB and other banks to broaden farmer access to credit, and previously outlined plans to expand into additional Nigerian states and add satellite-imagery-based agronomic features.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Crop2Cash targets a large addressable base: smallholders account for around 80% of Nigeria's farmers and roughly 38 million smallholder farmers were cited as the intended market, while an estimated 78% of Nigerian farmers are not registered with formal financial services. Nigerian agriculture accounts for up to 26% of GDP and employs 66% of the population. The company positions itself as an infrastructure layer that makes lending to farmers transparent for banks. Other Nigerian companies listed as comparable include Zebra CropBank and Farmz2U.
The company builds formal financial identities for farmers who previously had none, using transaction and input-purchase histories plus farm attributes as the basis for credit scoring, and delivers services over USSD and a voice hotline so that farmers without smartphones or prior digital experience can participate. About 60% of the farmers it serves are said to be using digital services for the first time.
Technology
The platform combines a USSD interface for feature-phone users with Android applications and cloud-hosted back-end systems. SupplyBase runs on Google Cloud Platform, and the company uses Firebase and has run machine learning models on Google Cloud to build credit-scoring tools that assess farmer creditworthiness. The Farm Advice hotline uses an AI system to deliver personalised agronomic guidance in local languages. Planned development included satellite and drone imagery analysis using Google Maps Platform and Google Earth for land topography, crop suitability and planting-season prediction.
Go-to-market
Distribution combines low-tech channels suited to rural users β a USSD-based payments product and a toll-free national advisory hotline β with a network of Crop2Cash extension agents recruited to work directly with farmers in rural communities. The company also partners with agro-processors that onboard their supplier farmers onto the platform and is pursuing lending partnerships with banks, including FCMB, to widen access to credit. Community outreach events and input offers and coupons support farmer acquisition.
Smallholder farmers in rural Nigeria, many of whom are unbanked or new to digital services, together with agro-processors managing farmer supply bases and financial institutions seeking to lend to farmers.
Geography
Operations are focused on Nigeria, spanning 13 states and more than 700 local government areas, with offices in Ibadan, Oyo State and in Kaduna Technology City, Kaduna State.
History
Founded in 2018, Crop2Cash won the FCMB-Wennovation Agritech Demo Day that year, followed by Best Startup at Seedstars in Lagos and Johannesburg in 2019 and a place among the Seedstars World finalists in 2020. Michael Ogundare and the founding team joined the 2020 cohort of the Google for Startups Accelerator: Africa, and in 2021 the company was selected for the Google for Startups Black Founders Fund, receiving non-dilutive funding and cloud credits; it was also nominated for Most Outstanding Agritech Startup that year. In May 2022 it won Inclusive Fintech 50 and Best Agritech Startup at the Art of Technology Lagos Awards, and in May 2023 was recognised at the Global Startup Awards Africa regionals for West Africa. User numbers grew from 25,000 in 2020 to 300,000 in 2022, with a stated target of one million farmers by March 2023.
Risks & controversies
The business depends on smallholder credit in a market where banks have historically viewed farmers as high risk, lacking collateral and formal record-keeping, and where financing available to farmers is often high-interest or ill-suited to their needs. Farmer incomes are exposed to climate impacts, low yields, weak rural infrastructure and policy shifts, factors that also affect repayment and adoption.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 10
launches, deals, and filingsProduct launch listed among the company's past events, alongside community outreach activities.
Crop2Cash reported exploring lending partnerships with FCMB and other financial institutions to broaden farmer access to credit.
Received non-dilutive funding, cloud credits and ongoing support from the Google for Startups Black Founders Fund.
CEO Michael Ogundare and the founding team joined the 2020 cohort, attending training workshops and mentoring sessions.
Crop2Cash won the FCMB-Wennovation Agritech Demo Day.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Crop2Cashcrop2cash.com.ng Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Crop2Cash do?
- Nigerian agritech building digital financial identities and payments, inputs and advisory services for smallholder farmers.
- Who founded Crop2Cash?
- Crop2Cash was founded by Seyi Alabi.
- Who are Crop2Cash's investors?
- Crop2Cash's investors include Co-Creation Hub (CcHUB).
- Where is Crop2Cash headquartered?
- Crop2Cash is headquartered in Ibadan, NG.