Crayfish
Cambridge, GB · 1 known investors
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Crayfish provides market research, business strategy, and operational support services for companies entering or expanding into China and other Asian markets. The company serves SMEs and larger enterprises seeking guidance on e-commerce, localization, talent recruitment, and regulatory compliance in the region.
Founders & leadership
JL

jiao liFounderJiao Li worked for over 12 years in commercial and e-commerce roles at Unilever, Reckitt, and Perrigo, overseeing digital strategy and marketplace operations across 30+ markets, and previously co-founded a digital marketplace. He is founder of Crayfish.
Investors · 1
Companies House · registry record
View on Companies House ↗- Registered name
- CRAYFISH LIMITED
- Company number
- 04025437
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 28 Jun 2000
- Registered office
- 35 Old Church Road, Clevedon, North Somerset, BS21 6NN
- Nature of business (SIC)
- 68209 — Other letting and operating of own or leased real estate
- Accounts
- last made up to 30 Jun 2025 · next due 31 Mar 2027
- Confirmation statement
- last made up to 7 Aug 2026 · next due 21 Aug 2027
Current officers · 2
- Julian Gregory Bushby — secretary, appointed 28 Jun 2000
- Barbara Ruth Wallace — director, appointed 25 Jul 2014
Source: Companies House public register · retrieved 30 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Crayfish do?
- Crayfish provides market research, business strategy, and operational support services for companies entering or expanding into China and other Asian markets. The company serves SMEs and larger enterprises seeking guidance on e-commerce, localization, talent recruitment, and regulatory compliance in the region.
- Who founded Crayfish?
- Crayfish was founded by jiao li.
- Who are Crayfish's investors?
- Crayfish's investors include Cambridge Angels group.
- Where is Crayfish headquartered?
- Crayfish is headquartered in Cambridge, GB.
