Who founded Crayfish?

Crayfish was founded by jiao li.

Who are Crayfish's investors?

Crayfish's investors include Cambridge Angels group.

Where is Crayfish headquartered?

Crayfish is headquartered in Cambridge, GB.

Crayfish

Cambridge, GB · 1 known investors

Find your way into Crayfish

155 people in our graph share verified history with the Crayfish team — schools, employers, funds. One of them is your warm intro.

Gizem Cakilunlockedknows jiao li · together at Unilever (overlapped)

×8knows the team · via Unilever

×2knows the team · via Ralphlauren

knows the team · via Nankai University

Crayfish provides market research, business strategy, and operational support services for companies entering or expanding into China and other Asian markets. The company serves SMEs and larger enterprises seeking guidance on e-commerce, localization, talent recruitment, and regulatory compliance in the region.

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Founders & leadership

jiao li inFounderJiao Li worked for over 12 years in commercial and e-commerce roles at Unilever, Reckitt, and Perrigo, overseeing digital strategy and marketplace operations across 30+ markets, and previously co-founded a digital marketplace. He is founder of Crayfish.

Investors · 1

Cambridge Angels groupCambridge · $195K – $1.9M

Companies House · registry record

View on Companies House ↗

Registered name: CRAYFISH LIMITED
Company number: 04025437
Status: Active
Company type: Private limited company
Incorporated: 28 Jun 2000
Registered office: 35 Old Church Road, Clevedon, North Somerset, BS21 6NN
Nature of business (SIC): 68209 — Other letting and operating of own or leased real estate
Accounts: last made up to 30 Jun 2025 · next due 31 Mar 2027
Confirmation statement: last made up to 7 Aug 2026 · next due 21 Aug 2027

Current officers · 2

Julian Gregory Bushby — secretary, appointed 28 Jun 2000
Barbara Ruth Wallace — director, appointed 25 Jul 2014

Source: Companies House public register · retrieved 30 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Crayfish do?: Crayfish provides market research, business strategy, and operational support services for companies entering or expanding into China and other Asian markets. The company serves SMEs and larger enterprises seeking guidance on e-commerce, localization, talent recruitment, and regulatory compliance in the region.
Who founded Crayfish?: Crayfish was founded by jiao li.
Who are Crayfish's investors?: Crayfish's investors include Cambridge Angels group.
Where is Crayfish headquartered?: Crayfish is headquartered in Cambridge, GB.