Craver Corporation
3 known investors
Craver is a consumer brand incubator focused on beauty, developing beauty products and brands. It positions itself around understanding consumer desires and shaping beauty standards.
Also known as B2link · Craver Corp
Investors · 3
Company profile
researched Aug 2026Craver Corporation is a South Korean consumer goods company operating in the beauty and cosmetics sector. It describes itself as a consumer brand incubator whose stated purpose is to research and understand different forms of consumer desire and develop products to satisfy them. Its activities span brand incubation, a B2B platform for beauty product distribution, and the marketing of K-beauty products in domestic and international markets.
The company's brand portfolio includes SKIN1004, COMMONLABS, ZOMBIE BEAUTY and IDENEL. SKIN1004 is a Korean skincare brand built around botanical ingredients sourced from Madagascar, with Centella Asiatica as its principal ingredient, positioned for skin barrier strengthening and skin protection. Product lines cited by the company include the Madagascar Centella Asiatica 100 Ampoule, the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum (a chemical sunscreen combining Centella Asiatica extract with hyaluronic acids), and the Zombie Pack Set, a pore-tightening and lifting mask using egg-white albumen and panthenol.
Craver is headquartered in the Gangnam district of Seoul, at Milim Tower on Teheran-ro 4-gil, and lists Sohyeong Lee as its representative. The corporate site is presented largely in Korean and carries sections on company introduction, business overview, PR, IR, recruiting and internal culture.
Founding story
Craver Corporation began in 2014 under the name B2link as a cosmetics distribution company, before creating its own first brand, SKIN1004, in 2016.
Business model
Craver develops and incubates its own consumer beauty brands and distributes beauty products, including through a B2B platform for beauty product distribution, selling K-beauty products both in Korea and abroad.
Revenue derives from sales of its own beauty brands and from distribution of beauty products, including B2B distribution to trade buyers alongside consumer-facing brand sales.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a K-beauty brand incubator and distributor competing in the Korean cosmetics sector, with international reach into Japan and the United States.
Technology
Product formulation centers on botanical ingredients, notably Centella Asiatica extract from Madagascar, combined with actives such as hyaluronic acids, albumen and panthenol for skin barrier repair, hydration and pore care.
Go-to-market
Craver markets K-beauty products domestically and internationally through its own brands and a B2B distribution platform, and promotes its brands at trade showcases such as the Korea Expo Online Brand Showcase.
Consumers seeking beauty and skincare products in Korea, Japan and the United States, as well as B2B buyers and distributors of beauty products.
Geography
Headquartered in Seoul, South Korea (Gangnam-gu, Teheran-ro 4-gil, Milim Tower), with products marketed to consumers in Korea, Japan and the United States.
History
The company was established in 2014 as B2link, initially operating as a cosmetics distribution business. In 2016 it launched its first in-house brand, SKIN1004, and subsequently rebranded as Craver Corporation, expanding into a multi-brand portfolio that also includes COMMONLABS, ZOMBIE BEAUTY and IDENEL.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsCraver Corporation appeared in the beauty category of the Korea Expo Online Brand Showcase, presenting SKIN1004 products.
After starting as a cosmetics distribution company in 2014 under the name B2link, the company created its first own brand, SKIN1004, a Korean skincare line based on Centella Asiatica from Madagascar.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Craver Corporationcravercorp.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Craver Corporation do?
- Korean consumer-goods brand incubator behind K-beauty skincare brands including SKIN1004.
- Who are Craver Corporation's investors?
- Craver Corporation's investors include Atinum Investment Co. Ltd., Groom Investment, Premier Partners.