Fundraising Fox
COVERR
Techstars '20New York City, US · 1 known investors
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Also known as Coverr · COVERR Inc.
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026COVERR is a New York City financial services company serving gig economy workers, with a stated mission of providing financial products customized for independent contractors such as Uber, Lyft and Via drivers and helping them reach their highest earning potential. It has been described as an alternative finance organization focused on the financing needs of rideshare drivers and as a financial services tool for independent contractors.
The company's stated vision is to begin by serving operators in the mobility and food delivery segments and over time to extend its model to other segments of the gig economy, a labor category management describes as one of the fastest growing and projected to reach 35-40% of the US workforce by 2025.
Founding story
Founder and CEO Kobina Ansah launched COVERR in New York City, selecting the market for its scale, demographic diversity and difficulty, on the view that a company able to survive there could succeed in any other US market.
Business model
COVERR provides financing and financial services products to independent contractors working for mobility and delivery platforms, acquiring customers primarily through digital marketing channels and seeking to add local strategic partners such as rideshare and delivery service providers as an application source.
Traction
Selected as a NYC Recovery Challenge Fellow and runner-up in 2021; a third-party traffic estimator ranked getcoverr.com at roughly #1.89 million globally with an estimated 7,560 monthly visitors and 16,650 monthly pageviews as of mid-2021.
Latest developments
In December 2021 COVERR was announced as one of ten NYC Recovery Challenge Fellows and as a runner-up in the program, which awarded up to $100,000 in no-strings-attached funding to its top three finalists.
▸Full profile — market position, go-to-market, geography, history
Market position
COVERR was one of ten startups selected from more than 170 New York-based applicants for the NYC Recovery Challenge and finished as a runner-up behind first-prize winner Guava, alongside fellow runner-up Shifterr.
COVERR targets financial products specifically at independent contractors in mobility and delivery, a segment management characterizes as underserved by conventional financial services.
Go-to-market
Customer acquisition has relied heavily on digital marketing channels. As of the 2021 interview, the company aimed to have at least 25% of its application flow come directly from local strategic partners such as rideshare or delivery service providers by the end of 2022.
Independent contractors and gig economy workers, initially drivers for platforms including Uber, Lyft and Via, with planned expansion into food delivery operators and other freelance segments.
Geography
Based in New York City, with operations identified in Long Island City, Queens; the company's website is hosted in the United States.
History
The company was founded by Kobina Ansah, who chose New York City as the launch market on the reasoning that a business able to succeed there could succeed in other US markets. During the early COVID-19 pandemic the company's gig-worker customer base faced sharply reduced demand as the city's corporate, academic, entertainment and travel demand generators shut down; many drivers subsequently diversified into food delivery and medical ride services. In 2021 the company was selected from more than 170 applicants as one of ten NYC Recovery Challenge Fellows, a program run by Google for Startups, Tech:NYC and Cornell Tech, and was named a runner-up among the finalists.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as COVERR.
Timeline · 1
launches, deals, and filingsCOVERR was selected as one of ten NYC Recovery Challenge Fellows from more than 170 applicants in a program run by Google for Startups, Tech:NYC and Cornell Tech, and was named a runner-up. The top three finalists received up to $100,000 in no-strings-attached funding.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- getcoverr.com - Worth and traffic estimation | COVERRstatshow.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does COVERR do?
- COVERR is a New York City financial services company providing financing products tailored to gig economy workers such as rideshare drivers.
- Who founded COVERR?
- COVERR was founded by Noah Seong.
- Who are COVERR's investors?
- COVERR's investors include Techstars.
- Where is COVERR headquartered?
- COVERR is headquartered in New York City, US.