Coopel

Coopel, Inc. (株式会社Coopel) is a Tokyo-based software company whose core product is Coopel, a cloud-based robotic process automation (RPA) service. The tool is positioned as no-code rather than low-code: users configure robots either by combining actions via drag-and-drop or by recording desired operations directly on a website, without programming knowledge. Automation covers websites, web systems and web tools accessible through the Chrome browser, and also supports local execution against Excel files and folders on the user's PC. Typical documented use cases include data entry and transcription between web systems, Excel and spreadsheets, data collection and aggregation, file operations, report generation (for example advertising reports), registration of data into web systems, email and message sending such as reminder notifications, and periodic keyword monitoring on social networks with alerts to Slack channels. The company also documents explicit limitations: content of non-Excel files cannot be edited, on-premises or locally installed systems cannot be accessed, and tasks requiring human judgment are out of scope, though surrounding steps can be automated.

Alongside the product, the company presents itself as an implementation partner for business-process reform, offering AI agent development, AI orchestration platforms that link multiple AI models and agents, hands-on support for process improvement, business process design and issue prioritization, contract AI development, and full-lifecycle system integration from requirements definition through operation and maintenance. It describes a vendor-neutral approach in which solutions are assembled from AI, SaaS, data and existing systems rather than a single product, with emphasis on operational design and adoption after go-live. Published customer examples include automating monthly checks of roughly 500 public tender notices in construction, generative-AI-based document and reporting work in healthcare services cutting more than 60 hours per month, and accounting reconciliation and data download tasks at an IT/web services firm reducing about 40 hours per month.

Founding story

The Coopel service began in April 2020 as a new business inside DeNA, which launched sales of the cloud RPA service. Coopel, Inc. was incorporated on 1 April 2024 and the RPA business was transferred from DeNA to the new entity as a carve-out in June 2024. CEO Hisashige Hashimoto, a University of Tokyo law graduate, previously worked at Mitsui & Co. from 1991 including a posting in France, led three divisions at Macromedia from 2005, from 2006 built DeNA's PayGent online payment business, became Brightcove's Japan representative in 2008 and contributed to its 2012 NASDAQ listing, served as head of AOL Online Japan from 2013 and COO of AOL Platforms Japan from 2015, founded SPARROWS in 2016 to support startups, and took the top role at the carved-out Coopel in 2024.

Business model

B2B software subscription combined with services. The Coopel RPA product is sold per account on a monthly subscription, with a 30-day free trial that requires no payment information, supported by downloadable service materials, operation seminars and a support center. The company additionally sells implementation and advisory work — AI agent and AI orchestration development, contract AI development, system integration, and ongoing process-improvement support — around the product.

Recurring per-account subscription fees for the cloud RPA product, listed from JPY 12,800 per month per account (excluding tax) on the company's feature page; a market-data profile cites a plan from JPY 5,400 per month per account with unlimited scenario development, cloud and local execution and workspace management. Project-based fees for development, integration and process-improvement engagements.

Traction

More than 800 companies with business-automation deployments and over 380 million process executions annually per company materials; 100 paying corporate customers reached in December 2020, eight months after launch. Documented customer outcomes include 216–220 hours saved per month at Seisansha Chokubai Norenkai, reduction of workload equivalent to more than three person-months in call-center operations, more than 60 hours per month saved at a healthcare business, and 40 hours per month saved in accounting at an IT/web services company. Headcount is listed at 10 or fewer as of August 2026.

Latest developments

In November 2025 the company launched "AI Action," which lets users incorporate Google Gemini into automation workflows without additional cost, and in May 2026 extended AI actions to file reading and released an AI assistant chatbot inside the Coopel interface. Other recent activity includes a support plan update in January 2026, recurring free operation seminars for trial users, a speaking slot at a System Exe-hosted seminar in January 2026, customer case webinars, and reopened internship recruiting from December 2025. The company's corporate positioning has broadened from the RPA product toward AI agent development, AI orchestration platforms and system integration.