/Companies

Cooklist

Techstars '18

Dallas, US · Founded 2018 · Delaware corporation · 11 employees on LinkedIn · 5 known investors

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Cooklist provides AI shopping agents for grocery retailers, including an embedded conversational assistant that plans meals and fills carts, an intent-based agentic search engine, and an MCP server that connects a grocer's catalog to off-platform AI assistants like ChatGPT and Gemini. It offers a drop-in SDK and governance controls so grocers can integrate the tools into their existing tech stack.

Also known as Cooklist, Inc

Founders & leadership

Cooklist was founded in 2018 by Daniel Vitiello.

DVDaniel Vitiello
Daniel VitielloCEO & Co-Founder
BW
Brandon WarmanNamed on SEC filing

Investors · 5

Also in the syndicate · 1

angel investors

Reported raises · per SEC filings

Form D private placements

$3.2M disclosed across 5 of 6 rounds · 2018–2021

▶$2.8MraisedJun 2021 · 23 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel VitielloExecutive Officer, Director
  • Samantha LewisDirector
  • Brandon WarmanExecutive Officer, Director
Offering amount
$2.8M
Amount sold
$2.8M
First sale
Jun 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$100KraisedMar 2019 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon WarmanExecutive Officer
  • Daniel VitielloExecutive Officer, Director
Offering amount
$100K
Amount sold
$100K
First sale
Jul 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$106KraisedMar 2019 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel VitielloExecutive Officer, Director
  • Brandon WarmanExecutive Officer
Offering amount
$106K
Amount sold
$106K
First sale
Apr 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$160KraisedMar 2019 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel VitielloExecutive Officer, Director
  • Brandon WarmanExecutive Officer
Offering amount
$750K
Amount sold
$160K
First sale
Dec 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20KraisedMar 2019 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon WarmanExecutive Officer
  • Daniel VitielloExecutive Officer, Director
Offering amount
$20K
Amount sold
$20K
First sale
Jun 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Cooklist is a Dallas-based grocery and meal-planning technology company founded by Daniel Vitiello and Brandon Warman. Its consumer mobile app connects to grocery store loyalty cards and online accounts to automatically import a household's past and future purchases into a digital pantry, then matches those items against a library of more than one million recipes to show meals a user can cook with food already at home. When ingredients are missing, the app generates a shopping list containing only the items the household needs to buy, organized by grocery aisle, and matches each item to real-time inventory and pricing at local retailers so shoppers can compare stores, order for delivery, or shop in person. Additional features include a barcode scanner for manual pantry entry, nutrition and purchase-history detail on products, automatic expiration-date calculation with notifications intended to reduce food waste, dietary and allergy filters, and shared pantries, lists and recipe feeds across a household.

Alongside the consumer app, the company markets a platform for grocery retailers that includes agentic search designed to convert shopping missions into shoppable shelves, retailer-focused solutions, and an architecture positioned to integrate with a grocer's existing infrastructure. Company materials describe the mission as helping people "eat intelligently," and the business has been characterized by its investor RevTech Ventures as a personal nutrition and grocery service combining AI algorithms with human nutritionists to help families eat healthier, save time and reduce food waste.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Beta test customersApr 20192,000 customers
Connected retailersApr 201981 retailers
IOS App Store ratingJan 20254.7 out of 5
IOS App Store ratings countJan 202511,000 ratings
Recipes aggregatedApr 20191,300,000 recipes
Retail locations coveredJan 202620,000 locations

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 5

launches, deals, and filings
Apr 2019
RevTech Ventures invested $100,000

Dallas-based RevTech Ventures invested $100,000 in Cooklist.

$100K source ↗

Apr 2019
Techstars invested $120,000

Target accelerator partner Techstars invested $120,000 in Cooklist.

$120K source ↗

Apr 2019
Launch with Target's Dallas-Fort Worth stores and Shipt

After beta testing since October 2018, Cooklist launched with Target's 47 Dallas-Fort Worth stores and Target's delivery service Shipt, allowing missing recipe ingredients to be ordered for same-day delivery via Target.com.

source ↗

Jul 2018
Cooklist mobile app launches on iOS and Android

The Cooklist app, which imports grocery purchase history into a digital pantry and matches it to recipes, hit app stores in July 2018 after beta testing of a web app the prior fall.

source ↗

Jan 2018
Selected for Techstars Retail accelerator with Target

Cooklist was one of 10 startups accepted into the 13-week Techstars Retail program run in partnership with Target at Target's Minneapolis headquarters, and was the first North Texas startup accepted into the program.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
CooklistDelaware

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Cooklist do?
Cooklist is a Dallas grocery technology company whose app and AI platform turn shoppers' purchase data into recipes and shopping lists.
Who founded Cooklist?
Cooklist was founded by Daniel Vitiello in 2018.
Who are Cooklist's investors?
Cooklist's investors include Matchstick Ventures, Mercury Fund, RevTech Ventures, Techstars.
How much funding has Cooklist raised?
Cooklist has disclosed $3.2M raised across 5 of its 6 known rounds.
Where is Cooklist headquartered?
Cooklist is headquartered in Dallas, US.