/Companies

ControlHub

DefunctYC W21

Founded 2020 · 22 employees · 15 known investors

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ControlHub is a procurement software platform that automates purchase-to-pay (P2P) workflows for businesses, including requisition management, purchase order generation, approval workflows, and supplier management. It serves small to mid-market organizations seeking to reduce procurement costs and operational inefficiencies through a centralized system.

Also known as ControlHub Inc.

Founders & leadership· Y Combinator alumni (W21)

ControlHub was founded in 2020 by Rodrigo Santibanez and Leonardo de la Cerda.

RSRodrigo Santibanez
Rodrigo SantibanezFounder & CEO2020–2026Rodrigo Santibanez is the founder of ControlHub and previously founded EATclub. He holds a degree from Stanford Graduate School of Business.
LDLeonardo de la Cerda
Leonardo de la CerdaCo-Founder

Investors · 15

Act One VenturesreportedLos Angeles · $1M – $3M

How we know: Y Combinator's founder network · Not right? Tell us

Altaclub VCreported$200K

How we know: Y Combinator's founder network · Not right? Tell us

AltaIR CapitalreportedHerzliya

How we know: Y Combinator's founder network · Not right? Tell us

Brainchild Holdingsreported

How we know: Y Combinator's founder network · Not right? Tell us

Harvard Management CompanyreportedAllston

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TNT VenturesreportedSan Francisco

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Company profile

researched Aug 2026

ControlHub is a procurement and accounts payable software platform that automates the procure-to-pay cycle for small and mid-size companies. The product covers purchase request creation and tracking, configurable purchase approval workflows with assigned permissions and automated approval emails, one-click purchase order generation, purchase order receiving with delivery tracking, consolidation of supplier invoices, three-way invoice matching, and payments.

Additional platform capabilities include budget tracking, spend limits, spend analytics, virtual cards, supplier integration, shipping tracking and inventory management. Dashboards give real-time views of spending by department, project or supplier, and the system centralizes supplier information and contract terms to support policy compliance. ControlHub synchronizes requests and transactions with accounting and ERP systems such as QuickBooks and NetSuite, and lists integrations with Slack, Amazon, McMaster and Digi-Key, along with PunchOut ordering from recurring vendors.

Business model

ControlHub sells its procure-to-pay platform to businesses as a subscription software service, with published tiers including a Starter plan at $249 per month (30-day trial) covering unlimited purchasing requests, unlimited requester users, five advanced users (additional users at $12 each), custom approval flows and dashboards/reports, and a Purchasing plan at $599 per month that adds further automation.

Recurring monthly software subscriptions priced by plan tier with per-seat charges for additional advanced users.

Traction

The company reports a team size of 22 and carries a 4.7-star G2 rating across published customer reviews from small-business and mid-market users; a third-party profile lists estimated revenue of $5M.

▸Full profile — market position, technology, go-to-market, history

Market position

ControlHub competes in the procurement and spend management software category alongside vendors such as Procurify, Coupa, ProcureDesk, Tradogram, Precoro, Airbase, Kissflow, Ivalua and Suplari. It holds a 4.7-star rating on G2 based on customer reviews, with reviewers drawn from small-business and mid-market organizations.

ControlHub positions its platform as a configurable single system spanning the full procure-to-pay lifecycle, combining requisitions, approvals, POs, receiving, three-way matching and payments with virtual cards and PunchOut, and automatic two-way sync to QuickBooks and NetSuite. Its site maintains direct comparison pages against Procurify, Coupa and ProcureDesk and alternative pages for Coupa, Procurify, Tradogram, Precoro, Airbase, Kissflow, Ivalua and ProcureDesk.

Technology

A cloud-based procurement platform with customizable approval workflows, real-time spend and budget dashboards, three-way invoice matching, virtual card issuance, supplier and PunchOut catalog integrations, and automated synchronization with QuickBooks and NetSuite.

Go-to-market

The company markets directly through its website with product demos, pricing pages, free tools, a procurement glossary and blog content, competitor comparison and alternatives pages, and customer reviews published on G2, supported by an in-house sales team including a sales director, sales development and lead generation roles.

Small-business and mid-size organizations, with industry pages spanning hardware sectors such as robotics, drones, space, automotive, LiDAR, batteries, semiconductors, renewables and agtech, and non-hardware sectors including software, biotech, healthcare, education, cannabis and non-profits.

History

The company was founded in 2020 by Rodrigo Santibanez and Leonardo de la Cerda and took part in Y Combinator's Winter 2021 batch, with Aaron Epstein as primary partner. Its listed team size is 22. Y Combinator's company directory lists ControlHub's status as inactive and its founders as former founders, while the company website remains live with a 2025 copyright notice and a staffed team page.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
G2 ratingJan 20254.7 stars (out of 5)
HeadcountAug 20266
Purchasing plan priceJan 2025$599
Starter plan priceJan 2025$249
Team sizeJan 202522 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 10

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ConcourseConcourse is a platform that builds and deploys AI agents for enterprise finance teams, covering FP&A, accounting, treasury, and data functions. It connects to existing finance systems and delivers outputs through tools like Excel, Slack, Teams, and PowerPoint, with enterprise security and AI governance features.
VolopayVolopay provides corporate cards, automated expense management, and accounting integrations for businesses. The platform targets finance teams in the APAC region seeking to streamline financial operations.
Bill.com Holdings, Inc.BILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
NovaNova provides software for deal management and data sharing in private markets, serving investors and financial professionals. The company was acquired by AngelList in 2023 and its products were rebranded as AngelList Transact and AngelList Data Room.
SpendfloSpendflo builds Flo, an autonomous procurement workforce of AI agents that runs the intake-to-pay cycle — handling purchase requests, contract tracking, and invoice matching — while human teams approve only what needs them. Originally a SaaS spend management platform, it serves finance and procurement teams at businesses managing many vendors, contracts, and subscriptions.
OrderOrder.co is an AI-powered platform that automates procurement, accounts payable, and spend management for businesses. The platform streamlines the entire purchasing lifecycle from requisition to payment, offers real-time spend visibility, and provides working capital solutions through virtual cards.

Companies working in the same space as ControlHub.

Timeline · 1

launches, deals, and filings
Mar 2021
Participated in Y Combinator Winter 2021 batch

ControlHub was part of Y Combinator's Winter 2021 batch, with Aaron Epstein as primary partner.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
ControlHub Inc.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ControlHub do?
ControlHub is a procure-to-pay software platform automating purchase requests, approvals, POs, invoice matching and payments.
Who founded ControlHub?
ControlHub was founded by Rodrigo Santibanez, Leonardo de la Cerda in 2020.
Who are ControlHub's investors?
ControlHub's investors include Brainstorm Ventures, Commerce Ventures, Merus Capital, Open Opportunity Fund, StartX, Ulu Ventures, VentureSouq, Y Combinator and 7 more.