What does ControlHub do?

ControlHub is a procure-to-pay software platform automating purchase requests, approvals, POs, invoice matching and payments.

Who founded ControlHub?

ControlHub was founded by Rodrigo Santibanez, Leonardo de la Cerda in 2020.

Who are ControlHub's investors?

ControlHub's investors include Brainstorm Ventures, Commerce Ventures, Merus Capital, Open Opportunity Fund, Ulu Ventures, Y Combinator.

ControlHub

DefunctYC W21

Founded 2020 · 22 employees · 6 known investors

ControlHub is a procurement software platform that automates purchase-to-pay (P2P) workflows for businesses, including requisition management, purchase order generation, approval workflows, and supplier management. It serves small to mid-market organizations seeking to reduce procurement costs and operational inefficiencies through a centralized system.

Also known as ControlHub Inc.

Enterprise Software Fintech SaaS B2BFully Remote

Founders & leadership· Y Combinator alumni (W21)

ControlHub was founded in 2020 by Rodrigo Santibanez and Leonardo de la Cerda.

Rodrigo Santibanez inFounder & CEO2020–2026Rodrigo Santibanez is the founder of ControlHub and previously founded EATclub. He holds a degree from Stanford Graduate School of Business.

Leonardo de la Cerdain 𝕏Founder

Investors · 6

Brainstorm VenturesSan Francisco

Commerce VenturesSan Francisco · $1M – $5M

Merus CapitalMenlo Park · $200K – $2.5M

Open Opportunity FundAtlanta · $100K – $1M

Ulu VenturesPalo Alto · $2M

Y CombinatorSan Francisco · $500K

Company profile

researched Aug 2026

ControlHub is a procurement and accounts payable software platform that automates the procure-to-pay cycle for small and mid-size companies. The product covers purchase request creation and tracking, configurable purchase approval workflows with assigned permissions and automated approval emails, one-click purchase order generation, purchase order receiving with delivery tracking, consolidation of supplier invoices, three-way invoice matching, and payments.

Additional platform capabilities include budget tracking, spend limits, spend analytics, virtual cards, supplier integration, shipping tracking and inventory management. Dashboards give real-time views of spending by department, project or supplier, and the system centralizes supplier information and contract terms to support policy compliance. ControlHub synchronizes requests and transactions with accounting and ERP systems such as QuickBooks and NetSuite, and lists integrations with Slack, Amazon, McMaster and Digi-Key, along with PunchOut ordering from recurring vendors.

Business model

ControlHub sells its procure-to-pay platform to businesses as a subscription software service, with published tiers including a Starter plan at $249 per month (30-day trial) covering unlimited purchasing requests, unlimited requester users, five advanced users (additional users at $12 each), custom approval flows and dashboards/reports, and a Purchasing plan at $599 per month that adds further automation.

Recurring monthly software subscriptions priced by plan tier with per-seat charges for additional advanced users.

Traction

The company reports a team size of 22 and carries a 4.7-star G2 rating across published customer reviews from small-business and mid-market users; a third-party profile lists estimated revenue of $5M.

▸Full profile — market position, technology, go-to-market, history

Market position

ControlHub competes in the procurement and spend management software category alongside vendors such as Procurify, Coupa, ProcureDesk, Tradogram, Precoro, Airbase, Kissflow, Ivalua and Suplari. It holds a 4.7-star rating on G2 based on customer reviews, with reviewers drawn from small-business and mid-market organizations.

ControlHub positions its platform as a configurable single system spanning the full procure-to-pay lifecycle, combining requisitions, approvals, POs, receiving, three-way matching and payments with virtual cards and PunchOut, and automatic two-way sync to QuickBooks and NetSuite. Its site maintains direct comparison pages against Procurify, Coupa and ProcureDesk and alternative pages for Coupa, Procurify, Tradogram, Precoro, Airbase, Kissflow, Ivalua and ProcureDesk.

Technology

A cloud-based procurement platform with customizable approval workflows, real-time spend and budget dashboards, three-way invoice matching, virtual card issuance, supplier and PunchOut catalog integrations, and automated synchronization with QuickBooks and NetSuite.

Go-to-market

The company markets directly through its website with product demos, pricing pages, free tools, a procurement glossary and blog content, competitor comparison and alternatives pages, and customer reviews published on G2, supported by an in-house sales team including a sales director, sales development and lead generation roles.

Small-business and mid-size organizations, with industry pages spanning hardware sectors such as robotics, drones, space, automotive, LiDAR, batteries, semiconductors, renewables and agtech, and non-hardware sectors including software, biotech, healthcare, education, cannabis and non-profits.

History

The company was founded in 2020 by Rodrigo Santibanez and Leonardo de la Cerda and took part in Y Combinator's Winter 2021 batch, with Aaron Epstein as primary partner. Its listed team size is 22. Y Combinator's company directory lists ControlHub's status as inactive and its founders as former founders, while the company website remains live with a 2025 copyright notice and a staffed team page.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

G2 ratingJan 20254.7 stars (out of 5)

HeadcountAug 20266

Purchasing plan priceJan 2025$599

Starter plan priceJan 2025$249

Team sizeJan 202522 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap

Ramp1375 shared keywordsRamp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements. It serves finance teams and businesses looking to consolidate spending tools and automate accounting workflows.

Tipalti1261 shared keywordsTipalti offers an AI-powered finance automation platform that handles global accounts payable, payments, procurement, expenses, and treasury operations for businesses. It supports cross-border payments to over 200 countries in 120 currencies and integrates with ERPs, accounting systems, and other business tools, serving industries such as adtech, e-commerce, gaming, healthcare, and software.

Bill.com Holdings, Inc.1200 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.

Spendflo973 shared keywordsSpendflo builds Flo, an autonomous procurement workforce of AI agents that runs the intake-to-pay cycle — handling purchase requests, contract tracking, and invoice matching — while human teams approve only what needs them. Originally a SaaS spend management platform, it serves finance and procurement teams at businesses managing many vendors, contracts, and subscriptions.

Order929 shared keywordsOrder.co is an AI-powered platform that automates procurement, accounts payable, and spend management for businesses. The platform streamlines the entire purchasing lifecycle from requisition to payment, offers real-time spend visibility, and provides working capital solutions through virtual cards.

Procurify873 shared keywordsProcurify is a procurement platform that gives finance and operations teams spend visibility and control across the intake-to-pay process, covering purchase requests, approvals, POs, invoicing, payments, and spending cards. It serves growing mid-market organizations in industries such as healthcare, education, biotechnology, manufacturing, and non-profit, and integrates with ERPs including NetSuite, QuickBooks, and Sage Intacct.

Intuit®739 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.

Hyperbots672 shared keywordsHyperbots offers an agentic AI platform with finance-specific "co-pilots" that automate accounts payable and receivable tasks such as invoice processing, accruals, procurement, payments, sales tax verification, vendor management, collections, and cash application. The platform uses AI agents pre-trained on financial documents and integrates with ERPs like NetSuite, SAP S/4HANA, Sage, Microsoft Dynamics 365, and QuickBooks for finance and accounting teams.

Highradius648 shared keywordsHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.

Netezza639 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.

Companies competing with ControlHub for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings

Mar 2021

Participated in Y Combinator Winter 2021 batch

ControlHub was part of Y Combinator's Winter 2021 batch, with Aaron Epstein as primary partner.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

ControlHubcontrolhub.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ControlHub do?: ControlHub is a procure-to-pay software platform automating purchase requests, approvals, POs, invoice matching and payments.
Who founded ControlHub?: ControlHub was founded by Rodrigo Santibanez, Leonardo de la Cerda in 2020.
Who are ControlHub's investors?: ControlHub's investors include Brainstorm Ventures, Commerce Ventures, Merus Capital, Open Opportunity Fund, Ulu Ventures, Y Combinator.