Contents
Founded 2021 · 127 employees on LinkedIn · 1 known investors
Contents provides an enterprise platform for managing content operations at scale, enabling teams to create, govern, approve, and orchestrate content across multiple languages, markets, and workflows. The platform includes AI-powered content generation (writing, images, chat) while maintaining brand control, compliance, and governance through structured approval chains and brand guidelines.
Founders & leadership
Contents was founded in 2021 by Massimiliano Squillace.
MS
Massimiliano SquillaceinFounderFounder and CEO of Contents, an enterprise platform for managing content operations at scale with AI-powered content generation alongside brand governance and approval workflows. He has previously exited a company and has made investments in RecargaPay, Semrush, OLX, and other startups.
Investors · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJan 2024 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 9
by search overlap
SEMrush188 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Ahrefs111 shared keywordsAhrefs is an SEO and marketing platform that provides tools and data for keyword research, competitor analysis, content creation, site auditing, rank tracking, and monitoring brand visibility across search engines and AI chatbots. It serves marketers and enterprises, offering an API, custom dashboards, and AI-driven insights for improving search rankings and traffic.
Netezza93 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Searchenginejournal85 shared keywordsSearch Engine Journal is an online media publication that produces news, guides, and analysis about search engine optimization, AI search, and digital marketing for SEO professionals and marketers.
Vocal78 shared keywordsVocal is an online publishing platform where creators write and publish stories, join communities around shared interests, and enter themed storytelling contests with cash prizes. It curates and highlights top stories and features creators across a range of content categories.
StoryChief76 shared keywordsStoryChief is a content operations platform that connects strategy, AI-assisted creation, collaboration, and multi-channel distribution in one system, using a company's own data, brand voice, and SEO/AEO inputs. It serves marketing teams and agencies, offering per-brand workspaces, content planning, briefs, employee advocacy, and performance tracking across 30+ publishing channels.
Sitecore76 shared keywordsCustomer experience management software combining content, commerce, and data into one connected platform for context marketing.
Sprout Social73 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Buffer72 shared keywordsBuffer is a social media management platform for scheduling, creating, and publishing content across networks like Instagram, TikTok, LinkedIn, Facebook, and X, with community engagement and analytics tools. It serves creators, small businesses, freelancers, and agencies and includes an AI assistant for content creation.
Companies competing with Contents for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Contents do?
- Contents provides an enterprise platform for managing content operations at scale, enabling teams to create, govern, approve, and orchestrate content across multiple languages, markets, and workflows. The platform includes AI-powered content generation (writing, images, chat) while maintaining brand control, compliance, and governance through structured approval chains and brand guidelines.
- Who founded Contents?
- Contents was founded by Massimiliano Squillace in 2021.
- Who are Contents's investors?
- Contents's investors include Thomson Reuters Ventures.