Contaazul
Acquired500 GlobalFounded 2012 · 901 employees on LinkedIn · 4 known investors
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Conta Azul is a business management platform for controlling company finances in one place, offering cash flow tracking, bank reconciliation, invoicing (NF-e/NFS-e/NFC-e), automated billing, sales, inventory, and accountant integration. It serves small and medium-sized Brazilian businesses across sectors such as law, consulting, healthcare, engineering, and technology, as well as accountants.
Also known as Conta Azul · ContaAzul
Founders & leadership
Investors · 4
Also in the syndicate · 2
Company profile
researched Aug 2026Conta Azul (ContaAzul) is a Brazilian company that provides a cloud-based ERP and financial management system for small and medium-sized businesses. The platform centralizes financial control and includes electronic invoicing (NF-e, NFS-e, NFC-e), bank reconciliation, statements and payments, automated billing with reminders sent by SMS, WhatsApp and email, sales and customer management, purchasing and supplier management, inventory, recurring contracts, management reporting, a mobile app ("CA de Bolso"), and a connection to the customer's accountant. A business bank account (Conta PJ) offering lets users charge, receive and pay from within the system, and the platform integrates with banks, accounting systems, marketplaces and payment applications.
The company positions accountants as a central part of its model: business owners and their accountants work in the same environment, which the company describes as a way to eliminate rework and paperwork between the two parties. Secondary coverage describes an evolution from a simple invoicing tool into a broader financial platform, including products aimed at accountants (ContaAzul Mais) and mobile entrepreneurs (ContaAzul de Bolso), bank API integrations with Itaú and Santander, machine-learning bank reconciliation, and cash-flow forecasting features.
ContaAzul was one of the first companies accelerated by 500 Startups and subsequently raised venture capital from investors including monashees, Ribbit Capital, Valar Ventures, Tiger Global Management, Endeavor Catalyst and BTG Pactual. It was selected into the Endeavor network in May 2017 at the 71st International Selection Panel in London. In August 2025 LAVCA reported that Norwegian software group Visma had acquired the company, with existing investors selling their stakes.
Founding story
Accounts differ on the founding year: the company's 2018 press release and Endeavor state ContaAzul was founded in 2012 (the same release also refers to a startup "founded in 2011"), while other profiles date the founding to early 2011 in Joinville, Santa Catarina. Secondary coverage says Vinicius Roveda, José Carlos Taveira and João Zaratine started the company after identifying a gap between costly legacy ERP systems and manual bookkeeping for Brazilian SMEs, building a cloud-native product intended to put small businesses financially "in the blue," and that acceptance into 500 Startups in late 2011 brought roughly $50,000 in seed capital and Silicon Valley mentorship to refine a web-based financial-control MVP.
Business model
Subscription software-as-a-service sold in tiers priced by the customer's annual revenue band, with plans differentiated by included user seats. Published monthly pricing (annual and quarterly commitments) covers a "Controle" plan for micro-enterprises billing R$81K-R$360K per year with 2 users, an "Avançado" plan for small businesses billing R$360K-R$1.5M with 5 users, and a "Performance" plan for medium-sized companies billing over R$1.5M with 15 users; free trials are offered. Secondary coverage describes transaction-fee revenue added alongside subscriptions after banking services were integrated into the ERP.
Recurring subscription fees tied to customer revenue size and user count, complemented, per secondary coverage, by transaction fees from embedded banking and payment services.
Traction
The company's site states that more than 1,900,000 electronic invoices are issued on the platform each month, that more than 85% of companies that used Conta Azul were satisfied, and that users save an average of 30 hours per month. Secondary sources report over 100,000 customers, processing of more than 1 million invoices per month by 2017, user retention above 90% following the integration of banking, and, as of May 2023, claims of more than 350,000 customer hours saved.
Latest developments
In August 2025, Visma acquired ContaAzul, with existing shareholders monashees, Tiger Global, Ribbit Capital and BTG Pactual selling their stakes. The company's site currently promotes a free guide to Brazil's tax reform (Reforma Tributária) alongside its ERP, business account and automated billing products.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described in 2018 press materials as a pioneer and leader in cloud accounting platforms in Brazil and, in 2014, as one of the 10 most innovative companies in Latin America by Fast Company. Secondary coverage frames it as a market-leading SME financial platform in Brazil that gained share after QuickBooks exited the country, and lists Xero, FreshBooks, Wave and Omie as comparable offerings.
Localization for Brazilian tax and invoicing requirements, notably automated compliance and NF-e electronic invoicing, and a shared workspace in which business owners and their accountants operate on the same platform, which the company says was unprecedented in Brazil.
Technology
Cloud-native SaaS platform integrating finance, sales, inventory and invoicing in one system with real-time data, electronic tax-document issuance for Brazilian regimes (NF-e, NFS-e, NFC-e), bank feeds and reconciliation, and integrations with banks, accounting systems, marketplaces and payment apps. Secondary coverage attributes machine-learning-based transaction matching for bank reconciliation and dynamic cash-flow forecasting to the product, plus API integrations with Itaú and Santander.
Go-to-market
Direct online self-service sign-up with free trials and telephone sales/support lines, combined with a partner-led channel centered on accountants. The company partners with accounting-sector industry organizations such as Sescon São Paulo and, in 2018, planned more than 40 roadshow events for accountants in selected Brazilian cities; it also runs content marketing (blog, guides such as a tax-reform handbook) and, per secondary coverage, the annual "ContaAzul Show" event for the accountant-entrepreneur community.
Brazilian small and medium-sized enterprises, including micro-enterprises, small and medium companies across commerce, services, industry and e-commerce, together with the accounting firms and accountants that serve them.
Geography
Headquartered in Joinville, Santa Catarina, Brazil, serving customers across Brazil; the 2018 round was intended in part to build a larger national footprint. Sales and support are offered via Brazilian toll-free numbers.
History
ContaAzul was one of the first Brazilian companies accelerated by 500 Startups in Silicon Valley. Secondary coverage describes a 2012 Series A led by Monashees Capital and a 2013 Series B from Ribbit Capital and Valar Ventures that funded hiring and a larger Joinville headquarters, a 2015 shift to a partner-led model centered on accountants, and processing of over 1 million invoices monthly by 2017. Tiger Global first invested in 2015 and in April 2018 led an approximately US$30 million Series D — the company's largest equity round at the time — with participation from Endeavor Catalyst; the company had been selected into the Endeavor network in May 2017. Later milestones cited by secondary coverage include migration campaigns after QuickBooks exited Brazil in 2022, the ContaAzul Show reaching more than 5,000 annual attendees in 2024, and AI bank reconciliation plus Itaú and Santander API integrations in 2025. In August 2025 Visma acquired the company from investors including monashees, Tiger Global, Ribbit Capital and BTG Pactual.
Risks & controversies
Sources report inconsistent founding dates (2011 versus 2012) and, in one secondary profile, an implausible traction figure ("248 billion invoices"), indicating that some third-party metrics on the company should be treated cautiously. Business exposure includes dependence on Brazilian tax and e-invoicing regulation, including the ongoing tax reform the company markets guidance around.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsVisma acquired ContaAzul, a Brazil-based ERP financial management platform for SMEs; existing investors monashees, Tiger Global, Ribbit Capital and BTG Pactual sold their stakes.
Secondary coverage reports strategic bank API integrations with Itaú and Santander alongside AI-based bank reconciliation.
Machine-learning transaction matching reported to automate roughly 85% of manual data entry in bank reconciliation.
ContaAzul announced an equity round of approximately US$30 million led by Tiger Global Management with participation from Endeavor Catalyst; described as its largest equity round, to be used to accelerate growth, expand the platform's accountant collaboration and connections to banks, apps, fintechs and government institutions.
$30M source ↗
ContaAzul was selected into the Endeavor network in May 2017 at the 71st International Selection Panel in London, subsequently receiving support from Endeavor Brazil.
Tiger Global Management first invested in ContaAzul in 2015, later expanding its stake in the 2018 Series D.
ContaAzul was one of the first companies accelerated by 500 Startups in Silicon Valley; secondary coverage cites roughly $50,000 in seed capital and mentorship.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Contaazulcontaazul.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Contaazul do?
- Brazilian cloud ERP and financial management platform for small and medium businesses and their accountants.
- Who founded Contaazul?
- Contaazul was founded by Vinicius Roveda, Diego Contezini, José Carlos Sardagna, João Augusto Zaratine, Marcos Perillo, Piero contezini, Vinicius Roveda Goncalves in 2012.
- Who are Contaazul's investors?
- Contaazul's investors include 500 Global, MONASHEES.