Fundraising Fox

Concept Art House

San Francisco, US · 12 known investors

Concept Art House is an art outsourcing studio for game developers, producing character designs, 2D and 3D assets, animation, and VFX for AAA, mobile, and trading card games. In recent years the studio has expanded into NFTs and Web3/metaverse art for brands and IPs.

Also known as CAH · Crypto Art House

Founders & leadership

J
JamesFounder / CEO
JC
Jenny ChenPresident & Founder
ML
Matthew Le MerleChairman
ZH
Zach HouArt Director
J
JakeDirector of Business Operations

Investors · 12

Also in the syndicate · 6

AnthosHashkeyJeff 'Jiho' ZirlinRedbeard VenturesSpartan GroupVinny Lingham

Company profile

researched Aug 2026

Concept Art House (CAH) is a digital art production and outsourcing studio founded in 2007 that supplies concept art, illustration, character design, 2D and 3D assets, modeling, texturing, rigging, animation and VFX to game developers and entertainment IP owners. The studio works across AAA console and PC titles, mobile and social games, trading card games and RPGs, and states it has contributed to shipping more than 1,000 games, many of which reached top rankings on iTunes, Google Play, Steam and console storefronts. Referenced credits include Call of Duty and Call of Duty: Mobile, Fortnite, Hearthstone, League of Legends, Magic: The Gathering, Diablo, NBA 2K, Arena of Valor, Roblox, Clash of Clans, Marvel: Contest of Champions, Marvel: Mighty Heroes, Guardians of Middle Earth, PUBG and Game of Thrones: Conquest, as well as illustration work for Paizo's Pathfinder line and splash art and 3D model concepts for Riot Games beginning in 2012.

Since roughly 2021 the studio has extended its work into NFTs, Web3 and metaverse content through a division described as Crypto Art House, producing digital collectible artwork for properties including Frank Miller's Sin City, UFC, the International Olympic Committee, the NFL and Gucci. The company positions itself as combining California-based creative direction with production scale in China.

Founding story

Concept Art House was founded in 2007 in Shanghai by James Zhang, who began his career at LucasArts as a concept artist working on Star Wars and original titles. The company relocated its headquarters to San Francisco in 2008. Its core founders were described in 2008 as having over 20 years of combined industry experience, operating from San Francisco with a full production studio in Shanghai.

Business model

Fee-based art outsourcing and co-development services sold to game developers, publishers and brand/IP owners, with a services division producing NFT and Web3 digital collectible art. The company has also described plans to build an internal NFT vault and to pursue strategic acquisitions.

Revenue from client-commissioned art production and outsourcing engagements, co-development services, and NFT/digital collectible content creation for brands and platforms.

Traction

Reported over 600 games shipped as of 2018 and more than 1,000 games over its history; work featured in a Clash of Clans Super Bowl commercial; collaboration with Riot Games since 2012 on splash art and 3D model concepts; an NFT drop with Gala Games for the 30th anniversary of Frank Miller's Sin City that the company described as record-breaking; headcount grew about 30 percent between January and October 2021.

Latest developments

The company's site, updated for 2025, continues to market 2D, 3D, animation/VFX and NFT services and names Dapper Labs, Gala Games and Animoca Brands as partners and investors. Recent NFT work cited includes collections for Sin City, UFC, the IOC, the NFL and Gucci, and art director credits on collections such as SkateX, DOTs and Digidaigaku Heroes.

Full profile — market position, technology, go-to-market, geography, history

Market position

Described as one of the leading 2D art providers to the game industry and a long-standing outsourcing partner for major developers including Activision Blizzard, Epic Games, Roblox, NCSoft, Supercell, DeNA and Konami; it has positioned itself at the intersection of game art and NFT/digital collectible production.

Combines US-based art direction with large-scale production capacity in China across both 2D and 3D disciplines, a long track record of shipped game titles, and an investor base of NFT platforms and blockchain gaming companies that feeds Web3 project work.

Technology

Production pipeline spanning 2D concept art and illustration, 3D modeling, texturing, rigging and animation, VFX, style guides and art bibles, plus creation of NFT collections issued on blockchain platforms such as Flow.

Go-to-market

Direct business development with game studios, publishers, brands and IP holders, supported by portfolio and client references; relationships with NFT platforms and blockchain gaming companies (such as Dapper Labs and Gala Games, which are also investors) generate Web3 project work.

AAA, mobile and social game developers and publishers, trading card game makers, entertainment IP owners, and brands and platforms commissioning NFT and metaverse content.

Geography

Headquartered in San Francisco, California, with offices in Shanghai and Chengdu, China; clients span the United States, Europe and Asia.

History

The studio was founded in Shanghai, China in 2007 with a focus on 2D concept art. In 2008 it became a US company headquartered in San Francisco and expanded services into 3D art and console games. In 2009 it moved into social games and broadened its client base across the US and Asia, and by 2010 it was working with mobile game companies and launched co-development services. As of 2018 the company reported helping ship over 600 games; by the 2020s it cited more than 1,000 shipped titles. In the early 2020s it shifted substantial focus toward NFTs and Web3 content, and in October 2021 it announced a $25 million Series A.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Games shippedOct 20211,000 games
Headcount growth since start of yearOct 202130%
Years in operation citedJan 202316 years

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 5

launches, deals, and filings
Oct 2021
Concept Art House raises $25M Series A

The company announced a $25 million Series A from venture funds, NFT platforms and angel investors, with plans to expand its team, build an NFT vault and explore strategic acquisitions.

$25M source ↗

Jan 2021
Sin City 30th anniversary NFT drop with Gala Games

Concept Art House partnered with Gala Games on an NFT drop celebrating the 30th anniversary of Frank Miller's Sin City, which the company said produced record sales.

source ↗

Jan 2012
Ongoing collaboration with Riot Games

The studio began providing splash art and 3D model concepts for League of Legends.

source ↗

Jan 2009
Expansion into social game art services

The studio extended services to social games and broadened its client base across US and Asian customers.

source ↗

Jan 2008
Reincorporated as a US company in San Francisco

The studio, founded in Shanghai in 2007, became a US company headquartered in San Francisco and expanded services into 3D art and console games.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Concept Art House do?
Art outsourcing studio founded in 2007 producing 2D/3D game art, animation, VFX and NFT collections for games and brands.
Who founded Concept Art House?
Concept Art House was founded by James, Jenny Chen.
Who are Concept Art House's investors?
Concept Art House's investors include Animoca Brands, Dapper Labs, AppWorks Ventures, Polymorphic Capital, Red Beard Ventures, Fabric Ventures.
Where is Concept Art House headquartered?
Concept Art House is headquartered in San Francisco, US.