ColoadX
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ColoadX operates an online marketplace for ocean freight rates, letting freight forwarders search, compare, and book container shipping rates by transit time, container size, and cargo type. It serves freight forwarders and NVOCCs, allowing carriers to post rates in bulk and offering private, invite-only freight networks for trusted partners.
Also known as CoLoadX · CoLoadX Corporation
Investors · 4
Company profile
researched Aug 2026CoLoadX Corporation operates a digital marketplace for ocean freight capacity. Freight forwarders enter origin and destination ports and filter available rates by transit time, container size and type, and cargo type, then select a rate and book it. On the supply side, NVOCCs and other capacity holders upload quotes individually or in bulk so they are exposed to a network of forwarders, and receive bookings without building their own infrastructure or re-quoting the same shipments. The company describes its offering as a high-frequency freight marketplace with instant search, booking and tracking supported by a cargo visibility system and real-time data.
Alongside the open marketplace, CoLoadX offers a Private Freight Network: a secure, invite-only environment in which a company transacts only with partners it has admitted, including KPI tracking. A logistics operations team provides hands-on support to help transactions close. The company is incorporated as a C-corp and is listed at the Product In Market stage with 5 employees.
Founding story
CoLoadX was founded in August 2015. Co-founder and CEO Fauad Shariff started the company after a career of nearly two decades as a freight forwarder and NVOCC, together with a co-founder with 25 years of experience as a shipper and supply chain professional; the pair framed the product around problems observed from an operator's point of view. A Gust profile also lists Petere Pamela Miner as a co-founder serving as Chief Executive Officer and Board Chair, describing prior logistics roles at Hewlett-Packard, Amazon, Cisco and Silicon Valley startups and the founding of FutureFreight.
Business model
CoLoadX intermediates between capacity sellers (NVOCCs and carriers posting rates) and capacity buyers (freight forwarders searching and booking), operating a two-sided marketplace with instant search and booking plus a hands-on logistics team supporting transaction execution. It also offers private, invite-only network environments for companies that want to transact only with vetted partners.
Traction
As of September 2018 the platform advertised more than 25,000 rates sourced from hundreds of US origin points from NVOCCs, and the company says it serves logistics companies worldwide. It was selected for the 2019 FreightWaves FreightTech 100 list.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
CoLoadX positions itself as neutral toward incumbent intermediaries, explicitly aiming to strengthen the technology capabilities of freight forwarders and NVOCCs rather than disintermediate them, and states that it does not compete with its customers' businesses. Management acknowledges substantial competition in digital freight but does not view direct competitive threats as imminent.
Rather than removing freight forwarders from the transaction, the platform supports them, arguing they are the stakeholders that know how to manage international and cross-border transactions. Differentiators cited include both breadth and selectability of rates (filtering by transit time, sailing date and carrier as well as price), bulk rate upload for sellers, invite-only private freight networks with KPI tracking, and human logistics support on each deal.
Technology
Web-based rate search and booking platform with filters for transit time, container size and type and cargo type; bulk quote upload for capacity providers; and, per the company's own description, instant search, booking and tracking using a cargo visibility system and real-time data.
Go-to-market
The company markets directly to freight forwarders and NVOCCs, offering free rate search on its site to demonstrate the platform, publishing a company blog, and pairing self-service search and rate posting with a logistics support team. Management has emphasized customer education and trust-building as a necessary part of adoption.
Freight forwarders seeking ocean freight rates, and NVOCCs seeking to reach more buyers of container capacity; capacity holders posting quotes in bulk.
Geography
Headquartered in New York, NY. Operations cover US ports, with rates offered from hundreds of US origins; the company has stated intentions to expand into overseas markets including Far East Asia, the Indian subcontinent and Europe.
History
Founded in August 2015 and based in New York, the company reached product-market fit in roughly six months, initially handling routing, rates, bookings and transaction execution manually before building software around what customers actually used. An early plan to build an in-house transportation management system was dropped after market validation showed prospective customers already had working solutions. By September 2018 the platform listed more than 25,000 rates from hundreds of US origins. CoLoadX was selected for the 2019 FreightWaves FreightTech 100.
Risks & controversies
Management notes that adoption requires educating customers and building trust, which is time-consuming, and that freight forwarders and NVOCCs must be willing to change how they run and grow their businesses. The company also operates in a crowded digital freight market.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsCoLoadX was selected for the 2019 FreightWaves FreightTech 100, which recognizes innovation in the freight industry.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- ColoadXcoloadx.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ColoadX do?
- CoLoadX runs an online marketplace where freight forwarders and NVOCCs search, quote and book ocean container freight rates.
- Who are ColoadX's investors?
- ColoadX's investors include Communitas Capital Partners, Entrepreneurs Roundtable Accelerator (ERA), Expansion Venture Capital, Silicon Badia.