Cloosiv

Cloosiv was a Charlotte, North Carolina-based technology company that built mobile ordering and pickup software for small businesses, particularly independent coffee shops. Its product was designed to integrate with a shop's existing systems so that owners could add order-ahead and takeout without the operational and technical overhead that such capabilities normally require — a need that grew during COVID-related shutdowns and physical distancing requirements.

In August 2020 Cloosiv announced a merger with Odeko, a New York-based company whose platform uses AI to help coffee shops streamline, optimize and centralize supply ordering and manage costs. Company leadership described the combination as creating an end-to-end, "farm-to-customer" platform for small and medium-sized businesses, spanning consumer mobile ordering on one side and supplier and inventory management on the other, with plans to surface supply-chain information (such as the origin of coffee beans or dairy) to consumers ordering through the app. The two companies said they would relaunch under the refreshed Odeko brand on September 1.

Founding story

Cloosiv was founded by Tim Griffin, who served as its CEO.

Business model

Cloosiv sold mobile ordering and pickup capabilities to independent coffee shops and other small businesses, integrating with their existing systems. Reporting on the Odeko merger noted near-term goals of dropping transaction fees and sharing sales forecasts with cafes to reduce waste.

Traction

Cloosiv raised $1 million in seed funding in October 2019 and a $12 million Series A announced in August 2020.

Latest developments

In August 2020, Cloosiv closed a $12 million Series A and announced it would merge with Odeko, with the combined companies relaunching under the Odeko brand on September 1.