CitrusAd
Founded 2016 · 74 employees on LinkedIn · 1 known investors
CitrusAd operates a self-serve retail media platform combining on-site monetization (sponsored products, banners, brand pages) with off-site advertising across the open web for retailers and advertisers. Following integration with Epsilon, it offers identity-led targeting to drive sales both online and in-store.
Also known as Epsilon Retail Media
Investors · 1
Company profile
researched Aug 2026CitrusAd provides a self-serve retail media platform used by retailers to monetize their digital storefronts and by brands to advertise at the point of purchase. On-site formats include sponsored product placements, banners and brand pages, delivered through server-to-server integrations intended to improve ad-serving speed, support personalization in real time and avoid loss of inventory to ad blockers. The platform provides advertisers with real-time campaign reporting through a dashboard, multi-wallet options for brands, filtered reporting by department and category, and customer behaviour data for targeting and campaign refinement.
The offering has been combined with Epsilon's off-site advertising capabilities into what the company describes as an end-to-end platform spanning on-site monetization and reach across the open web, with targeting underpinned by more than 300 million global privacy-protected CORE IDs. A next-generation version of the platform is marketed as Epsilon Retail Media, positioned around the combination of AI and person-first intelligence, and the company frames off-site reach as driving sales both online and in physical stores.
Business model
CitrusAd licenses its retail media platform to retailers, which use it to sell sponsored placements, banners and brand pages to brand advertisers; advertisers buy performance-based campaigns at the digital point of purchase, with self-serve campaign creation, multi-wallet budgeting and real-time measurement.
Revenue derives from retail media advertising spend on the platform, with retailers monetizing on-site inventory and advertisers paying for performance-based sponsored placements, banners and brand pages, extended to off-site inventory across the open web.
Traction
Company-reported figures include 15 billion ad requests per month, 3,500 active brands, 15,000 active campaigns, more than 100 retailers, presence in 32 countries and 270 team members. A cited case describes a biodegradable wipe brand growing its share at a retailer from 13% to 18% in 13 days, with total online sales up 40% and in-store sales up 18%.
Latest developments
The platform has been integrated with Epsilon's off-site advertising capabilities and is evolving into a next-generation product branded Epsilon Retail Media. Recent activity highlighted by the company includes a global API integration with Flywheel, Gopuff's expansion of its ads platform into the UK, and availability of CitrusAd advertising on Chiper's B2B commerce platform.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company positions itself as the first retail media platform to unite on-site and off-site capabilities in a single self-serve, end-to-end system, and as a retail technology specialist focused solely on retail media rather than a general technology vendor entering the category. It reports more than 100 retailer customers, 3,500 active brands, 15,000 active campaigns and 15 billion monthly ad requests across 32 countries.
Differentiators presented by the company are the unification of on-site monetization and off-site open-web reach in one self-serve platform, identity-led targeting at scale via CORE IDs, server-side ad serving that mitigates ad blocking and improves speed, retail-specific back-end architecture, and a team background rooted in retail rather than general adtech.
Technology
The platform uses server-to-server integration for ad serving, which the company says increases delivery speed and avoids revenue loss from client-side ad blockers, and applies real-time personalization to placement decisions. Back-end architecture is described as retail-specific and built for scalability and frequent updates without downtime. The combined platform adds identity-based targeting drawing on 300 million-plus privacy-protected CORE IDs, and the next-generation Epsilon Retail Media platform is described as coupling AI with person-first intelligence.
Go-to-market
Sales are directed at retailers that adopt the platform to run their retail media businesses, with brands then onboarding through a self-serve interface; distribution is extended through partnerships and API integrations with commerce and retail media partners such as Flywheel, Gopuff and Chiper, supported by customer testimonials from retail media operators including Nectar360.
Retailers and marketplace operators seeking to monetize their e-commerce sites, and consumer brands, including CPG advertisers, buying sponsored placements at the digital point of purchase.
Geography
Operations span 32 countries, with a stated combination of local insight and global scale; off-site reach is delivered across the open web, and referenced retailer and partner activity includes the United Kingdom and Latin America via Chiper's B2B platform.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsCPG advertisers gained the ability to run CitrusAd campaigns on Chiper's B2B commerce platform.
CitrusAd and Flywheel announced a global API integration covering retail media, as reported in media coverage listed by the company.
CitrusAd's on-site retail media offering was combined with Epsilon's off-site advertising capabilities into a single self-serve platform, marketed as the next-generation Epsilon Retail Media platform with identity-led targeting.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- CitrusAdcitrusad.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CitrusAd do?
- CitrusAd is a self-serve retail media platform uniting on-site retailer monetization with off-site advertising across the open web.
- Who are CitrusAd's investors?
- CitrusAd's investors include MA Growth Ventures.