Circulation
AcquiredBoston, US · Founded 2016 · Delaware corporation · 6 known investors
Boston-based healthcare logistics company operating a HIPAA-compliant platform for non-emergency medical transportation.
Also known as Circulation Inc · Circulation, Inc.
Founders & leadership
Circulation was founded in 2016 by Robin Heffernan.
Board
Investors · 6
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$8.5M disclosed across 1 of 2 rounds · 2017
▶$8.5MraisedJul 2017 · 11 investors · OtherRule 506(b)
- John BrownsteinExecutive Officer, Director
- Robin HeffernanExecutive Officer, Director, Promoter
- Kelly WahlbergExecutive Officer
- Offering amount
- $8.5M
- Amount sold
- $8.5M
- First sale
- Jul 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Circulation, Inc. is a Boston, Massachusetts-based healthcare logistics company that develops software for coordinating non-emergency medical transportation (NEMT) across healthcare settings. Its HIPAA-compliant digital platform, combined with a digitally integrated transportation network, allows call centers, healthcare facilities, case managers, caregivers, patients and members to schedule rides and assign trips, and automates the administration of transportation benefits. The platform is customizable, integrates with healthcare systems and with rideshare APIs such as Uber's, and serves patients, caregivers, providers, staff and volunteers in the United States.
Beyond ride booking, Circulation's offering covers analytics, monitoring for fraud, waste and abuse, and the integration of multiple transportation capabilities including outsourced transportation, owned fleets and other medical logistics services, with a stated aim of simplifying ordering, improving reliability and reducing transportation spend. In September 2018, NEMT broker LogistiCare entered into an agreement to acquire the company, with Circulation's management expected to remain in place after closing.
Founding story
Circulation was founded in 2016 in Boston as a non-emergency medical transportation company aimed at helping patients who qualify for NEMT services reach appointments on time and return home afterwards, with Robin Heffernan serving as co-founder and CEO.
Business model
Circulation licenses its technology-enabled logistics platform to healthcare organizations, which use it to administer transportation benefits and arrange patient rides through an integrated network of transportation providers, including rideshare partners such as Uber and Lyft.
Revenue is generated from healthcare clients — health systems, hospitals, clinics, community health centers and payers — that use the platform to manage and pay for patient transportation.
Traction
At the time of its Series A the company reported nearly 50 clients across 1,000 hospitals, clinics and community health centers; by September 2018 it served a broad mix of payers and approximately 3,000 healthcare facilities across 45 states.
Latest developments
On September 17-18, 2018, LogistiCare announced an agreement to acquire Circulation, targeting run-rate synergies in excess of $25 million within the first 24 months from deploying Circulation's platform across LogistiCare's operations; the transaction was expected to close within 30 days, with Circulation's entire management team remaining in place.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Circulation was one of several technology entrants in an active NEMT market that also included Veyo, Roundtrip, rideshare companies Uber and Lyft, and a Ford Motor Company service; its acquirer LogistiCare described itself as the nation's largest NEMT broker, serving 41 states and managing more than 65 million trips for more than 24 million eligible Medicaid and Medicare members.
The company positioned its platform as market-proven technology able to be integrated across a large NEMT operator's nationwide operations, with HIPAA compliance, rideshare integration, benefit administration automation, fraud/waste/abuse monitoring and analytics. Management cited increases in patient satisfaction alongside ride cost reductions of up to 70 percent for healthcare clients.
Technology
A HIPAA-compliant, customizable digital platform and digitally integrated transportation network that automates transportation benefit administration, ride scheduling and trip assignment, integrates with healthcare systems and rideshare APIs (including Uber's API and Lyft), and provides analytics and fraud, waste and abuse monitoring.
Go-to-market
Circulation sold to health systems and payers, entering the market through hospital pilot programs and partnerships with rideshare networks, and expanded via direct enterprise relationships with hospitals, clinics, community health centers and managed care payers.
Hospitals, health systems, clinics, community health centers, managed care and other payers, plus the patients, caregivers, case managers, staff and volunteers who schedule or take rides.
Geography
Headquartered in Boston, Massachusetts, and serving customers in the United States; by September 2018 the company served approximately 3,000 healthcare facilities across 45 states.
History
Circulation launched in 2016 in Boston. In September 2016 it began hospital pilot programs and was selected as Uber's preferred healthcare platform partner, debuting with Boston Children's Hospital, Mercy Health System's three acute care hospitals and elderly program, and Nemours Children's Health System. The Providence Service Corporation made a minority investment in 2017, the same year as a $10.5 million Series A round. In December 2017 the company signed an agreement with Lyft for NEMT services. In September 2018, LogistiCare, a Providence subsidiary, agreed to acquire the company outright, cancelling Providence's earlier minority stake and making Circulation a wholly-owned LogistiCare subsidiary.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Circulation for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsLogistiCare, LLC announced an agreement to acquire Circulation, Inc., cancelling the shares previously acquired by parent Providence Service Corporation and making Circulation a wholly-owned subsidiary; the deal was expected to close within 30 days and targeted run-rate synergies above $25 million within 24 months. Circulation was advised by Fenwick & West LLP; Providence and LogistiCare by Debevoise & Plimpton LLP.
Circulation signed an agreement with Lyft giving Lyft access to Circulation's clients and enabling Circulation users to schedule Lyft rides directly through Circulation's HIPAA-compliant platform.
The Providence Service Corporation, parent company of LogistiCare, made a minority investment in Circulation in 2017.
Circulation launched hospital pilot programs and was selected as Uber's preferred healthcare platform partner, premiering at Boston Children's Hospital, Mercy Health System's three acute care hospitals and elderly program, and Nemours Children's Health System.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Circulation - Wolters Kluwershop.lww.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Circulation do?
- Boston-based healthcare logistics company operating a HIPAA-compliant platform for non-emergency medical transportation.
- Who founded Circulation?
- Circulation was founded by Robin Heffernan in 2016.
- Who are Circulation's investors?
- Circulation's investors include Flare Capital Partners, NextGen Venture Partners, Humana.
- How much funding has Circulation raised?
- Circulation has disclosed $8.5M raised across 1 of its 2 known rounds.
- Where is Circulation headquartered?
- Circulation is headquartered in Boston, US.