Certifid
Grand Rapids, US · Founded 2017 · Michigan corporation · 5 known investors
Find your way into Certifid
93 people in our graph share verified history with the Certifid team — schools, employers, funds. One of them is your warm intro.
Paul Brownunlockedknows Tom Cronkright · together at Wayne State University Law School (overlapped)
knows the team · via Certifid
×5knows the team · via Grand Valley State University
×5knows the team · via Western Michigan University
CertifID provides a secure platform for real estate closings, protecting the movement of funds like earnest money deposits and cash to close for buyers, sellers, and title agents. It offers wire fraud prevention, insurance coverage, and a fraud recovery service that works with law enforcement to help scam victims.
Founders & leadership
Certifid was founded in 2017 by Lawrence Duthler, Tyler Adams, and Tom Cronkright.
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Lawrence DuthlerinCo-FounderDuthler has been owner and president of Sun Title Agency since 2005 and co-founded National 1031 in 2024. He began his career as a CPA at BDO Seidman, later practicing law at Warner Norcross & Judd and Barnes & Thornburg, and also owns Docs on the Fly, Inc.
TA
Tyler Adamsin𝕏Co-founder & CEOBefore co-founding the company in 2018, Adams was lead product manager at BCG Digital Ventures and co-founded 2Truths and a Lie. He is a venture partner at NextGen Venture Partners, a member of YPO, a former Techstars mentor, and advises Dailies App and Sho.AI.
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Tom Cronkrightin𝕏Co-founder & Executive ChairmanCronkright has led Sun Title as CEO since 2005 and practiced law at Miller Canfield and Warner Norcross & Judd before that. His experience as a wire fraud victim informed his work on real estate transaction security.
Board
MD
Mike DeVriesBoard director
Investors · 5
Funding
SEC filings, press & company announcements$16M disclosed across 3 of 5 rounds · 2018–2026
- Undisclosed amountSeries CApr 2026Source ↗
▶$12.5MraisedMay 2022 · 1 investors · OtherRule 506(b)
▶$12.5MraisedMay 2022 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Thomas CronkrightExecutive Officer, Director
- Tyler AdamsExecutive Officer, Director
- Offering amount
- $12.5M
- Amount sold
- $12.5M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$1.8MraisedNov 2018 · 9 investors · Other TechnologyRule 506(b)
▶$1.8MraisedNov 2018 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Carlos GutierrezDirector
- Thomas W. CronkrightExecutive Officer, Director
- Mike DeVriesDirector
- Lawrence DuthlerExecutive Officer
- Stephen TuukDirector
- Offering amount
- $2.5M
- Amount sold
- $1.8M
- Minimum investment
- $10K
- First sale
- Oct 2018
- Incorporated
- Limited Liability Company, Michigan, 2017
- Federal exemptions
- 06b
▶$1.7MraisedFeb 2018 · 8 investors · Other TechnologyRule 506(b)
▶$1.7MraisedFeb 2018 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mike DeVriesDirector
- Lawrence DuthlerExecutive Officer
- Thomas W. CronkrightExecutive Officer, Director
- Offering amount
- $2.2M
- Amount sold
- $1.7M
- Minimum investment
- $10K
- First sale
- Jan 2018
- Incorporated
- Limited Liability Company, Michigan, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
Wise343 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Chase282 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian279 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Wellsfargo272 shared keywordsWells Fargo provides investment advisory services, wealth management, and retirement planning for individual investors and high-net-worth clients. The company offers digital investment platforms, market insights, and personalized financial guidance through its advisors and digital tools.
Stripe226 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Qualia222 shared keywordsQualia provides cloud-based title, escrow, and eClosing software with an online order fulfillment platform and vendor integrations for managing real estate closings. It serves title, escrow, mortgage, and real estate professionals involved in the home closing process.
Industries217 shared keywordsJ.P. Morgan is a global financial services firm serving corporations and individuals in more than 100 countries, offering investment research, tools, data, analytics, and advisory services. It supports institutional investors, asset and fund managers, hedge funds, broker dealers, and equity issuers with liquidity, fixed income strategies, and equity compensation solutions.
Brex197 shared keywordsBrex provides financial services and software for companies, including corporate cards and expense management tools. The platform serves startups, scaled companies, and e-commerce brands to manage finances and spending.
Modern Treasury169 shared keywordsModern Treasury provides a payments infrastructure platform that enables businesses to move and track money across fiat and stablecoin rails through a single API. The company serves enterprises and financial service providers looking to streamline payment operations across multiple currencies, regions, and payment systems.
Prior Finance163 shared keywordsPrior Finance operates a digital financial services platform offering personal loans, student loans, home loans, deposit accounts, credit cards, and investment tools through an integrated mobile application, serving both individual members and enterprise partners seeking lending solutions and technology infrastructure.
Companies competing with Certifid for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Certifid do?
- CertifID provides a secure platform for real estate closings, protecting the movement of funds like earnest money deposits and cash to close for buyers, sellers, and title agents. It offers wire fraud prevention, insurance coverage, and a fraud recovery service that works with law enforcement to help scam victims.
- Who founded Certifid?
- Certifid was founded by Lawrence Duthler, Tyler Adams, Tom Cronkright in 2017.
- Who are Certifid's investors?
- Certifid's investors include Arthur Ventures, Centana Growth Partners, ID Ventures, Michigan Capital Network, Wakestream Ventures.
- How much funding has Certifid raised?
- Certifid has disclosed $16M raised across 3 of its 5 known rounds.
- Where is Certifid headquartered?
- Certifid is headquartered in Grand Rapids, US.