Cents
Lawrence, US · Founded 2016 · Delaware corporation · 107 employees on LinkedIn · 11 known investors
Cents Assist is an AI-powered receptionist service built for laundry and laundromat businesses that handles customer calls, texts, and chat inquiries 24/7. The system manages order placement, status updates, payment inquiries, and escalations while integrating with existing Cents and Laundroworks platforms across multiple locations.
Also known as Cents Assist · Cents OS
Founders & leadership
Investors · 11
Reported raises · per SEC filings
Form D private placements$96K disclosed across 1 round · 2016
▶$96KraisedDec 2016 · 3 investors · Other TechnologyRule 506(b)
- Eliezer CohenExecutive Officer, Director
- Allen KonstamExecutive Officer, Director
- Ira ChaimovitsExecutive Officer, Director
- Offering amount
- $350K
- Amount sold
- $96K
- Minimum investment
- $5K
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Cents develops an integrated business management platform for the laundry and dry cleaning industry, positioning itself as a single system covering point of sale, machine monitoring, back-office management, and pickup and delivery. The core product set includes Cents POS for payments, pricing, employee management, payroll tasks and asset tracking; Cents Dispatch for pickup and delivery with custom delivery zones, geofenced route optimization, online ordering and on-demand driver support; and Cents Connect, which brings washers and dryers online regardless of make, model or year and supports stored value, credit/debit and mobile payments as well as remote machine starts by customers or attendants.
Additional modules extend the platform into customer service, marketing and recurring revenue. Cents Assist is an AI receptionist offering that filters 80-100% of inbound inquiries before they reach staff, supports multiple languages and 24/7 coverage, takes orders by phone or SMS, applies custom escalation rules, integrates with Cents and Laundroworks systems, and provides call reporting, transcriptions and analytics. Cents Accelerate covers email and SMS marketing, segmented campaigns, engagement tracking, SEO-oriented website publishing and Google and Yelp review monitoring. Cents Memberships lets operators create subscription plans with discounts and location-specific benefits, with online enrollment and checkout discounts. The company markets configurations for self-service, full-service, pickup and delivery, and dry cleaning operations, and offers a customer support and success team alongside the software.
Business model
Cents sells software and connected hardware-integration services to laundry business operators as a multi-module platform, with modules for POS, machine connectivity, delivery, AI receptionist, marketing and memberships that operators can adopt alongside the core system, supported by a customer success organization.
Revenue comes from operators adopting the Cents platform and its add-on modules (POS, Connect, Dispatch, Assist, Accelerate, Memberships); specific pricing terms are not disclosed publicly.
Traction
The company states that more than 5,000 stores use its platform and publishes named operator case studies describing streamlined operations, higher processed volumes and use of customer data for targeted promotions and re-engagement.
▸Full profile — market position, technology, go-to-market
Market position
Cents describes itself as the most integrated laundry and dry cleaning business management system in the industry and says it is the top-rated option by customer reviews, citing use in more than 5,000 stores.
Cents emphasizes breadth of integration: a single platform tying together POS and payments, machine-level asset data across any equipment make or model, delivery routing, AI-driven customer communications, marketing tools and subscription memberships, rather than separate point solutions, plus interoperability with Laundroworks systems.
Technology
The platform centers on Cents OS, which links point-of-sale transactions, machine data and delivery operations in one data set. Cents Connect provides machine telemetry and payment acceptance across mixed equipment fleets with remote machine start. Cents Dispatch adds geofencing and route optimization integrated with Cents OS. Cents Assist applies AI to voice, SMS and chat intake with multilingual handling, order placement, escalation routing, transcription and analytics, and integrates with Cents and Laundroworks systems.
Go-to-market
The website drives demo requests and self-education through product pages, and the company cites in-person industry presence such as meeting operators at the Clean Show. It publishes operator spotlights and customer case studies (for example Laundry Genius, Celsious, Lottas Laundry, Fresh Laundries and Sun Beach Laundry) as sales proof points, and highlights its support and success team as part of the offering.
Laundromat and dry cleaning operators, including self-service stores, full-service wash-and-fold businesses serving retail and commercial accounts, pickup-and-delivery operations, and multi-location owners.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Cents for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Centstrycents.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cents do?
- Cents provides an all-in-one software platform for laundromats and dry cleaners, spanning POS, machine connectivity, delivery and AI support.
- Who are Cents's investors?
- Cents's investors include Bessemer Venture Partners, Camber Creek, DERIVE VENTURES, Diagram Capital, Newfund Capital, Recall Capital, RiverPark Ventures, Rosecliff Ventures and 3 more.
- How much funding has Cents raised?
- Cents has disclosed $96K raised across 1 round.
- Where is Cents headquartered?
- Cents is headquartered in Lawrence, US.