Cello
Founded 2022 · 54 employees on LinkedIn · 4 known investors
Find your way into Cello
Sign up to see every warm intro you have to Cello
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Cello team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Cello provides a platform that lets SaaS companies add referral and affiliate programs to their products with a few lines of code via an SDK. It offers user referrals, affiliate and influencer programs, reward automation, a growth/partner portal, analytics, and handling of referrer payments and country-specific tax compliance.
Founders & leadership

Board
Investors · 4
How we know: byFounders's portfolio page · a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: First Momentum's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Cello do?
- Cello provides a platform that lets SaaS companies add referral and affiliate programs to their products with a few lines of code via an SDK. It offers user referrals, affiliate and influencer programs, reward automation, a growth/partner portal, analytics, and handling of referrer payments and country-specific tax compliance.
- Who are Cello's investors?
- Cello's investors include byFounders, First Momentum, Heartcore Capital, HV Capital.



