Catalina
Founded 1983 · 582 employees on LinkedIn · 2 known investors
Find your way into Catalina
1,016 people in our graph share verified history with the Catalina team — schools, employers, funds. One of them is your warm intro.
Aryo Tehranianunlockedknows Ken Pascua · together at PwC (overlapped)
×2knows the team · via Qualcomm
×8knows the team · via PwC
knows the team · via Health Care Service Corporation
Catalina delivers personalized digital advertising and promotional solutions to CPG brands, retailers, and agencies across mobile, online, and in-store channels. The company enables targeted offer distribution and measures advertising impact on retail sales through data-driven shopper insights.
Founders & leadership
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Kevin HunterinPresident & Chief Executive OfficerKevin Hunter serves as President and CEO of Catalina, which provides personalized digital advertising and promotional solutions to CPG brands and retailers. He brings experience in business transformation, marketing, advertising, data analytics, and AI across public and private companies.
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Michael HuffmasterinChief Financial OfficerMichael Huffmaster is Chief Financial Officer at Catalina, which provides personalized digital advertising and promotional solutions to CPG brands and retailers. He brings over two decades of experience in finance across private equity and public companies, with expertise in strategic planning, mergers and acquisitions, and operational restructuring.
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Ariana VoigtinGeneral Counsel & Chief Privacy OfficerAriana Voigt is General Counsel and Chief Privacy Officer at Catalina, where she leads global legal and compliance strategy. She brings experience in privacy compliance, information security, data management, and intellectual property.
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Zubin SinghChief Technology Officer
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William FaivreinPresident, Europe
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Ken PascuainChief Information Security OfficerKen Pascua leads security and risk management at Catalina, where he oversees program development focused on cloud security and SOC 2 compliance. He brings over a decade of experience in security, risk management, and compliance across organizational defense and data protection.
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Adam Van BeckinU.S. Chief Revenue OfficerAdam Van Beck is Head of Sales at Catalina (acquired by Infillion in Q1 2026), previously serving as Chief Revenue Officer of Digital and In-Store Commerce at Catalina USA. He has over 20 years of experience in data, technology, and consumer packaged goods, with prior roles at Altria/Philip Morris, and holds IAB certification.
Investors · 2
Founder mafia
3 people who came through Catalina went on to found or lead other companies.
Competitors · 2
by search overlapWalgreens60 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Funnel32 shared keywordsFunnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
Companies competing with Catalina for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Catalina do?
- Catalina delivers personalized digital advertising and promotional solutions to CPG brands, retailers, and agencies across mobile, online, and in-store channels. The company enables targeted offer distribution and measures advertising impact on retail sales through data-driven shopper insights.
- Who are Catalina's investors?
- Catalina's investors include Storm Ventures, Verizon Ventures.