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Catalina
Founded 1983 · 582 employees on LinkedIn · 2 known investors
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Catalina delivers personalized digital advertising and promotional solutions to CPG brands, retailers, and agencies across mobile, online, and in-store channels. The company enables targeted offer distribution and measures advertising impact on retail sales through data-driven shopper insights.
Founders & leadership
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Kevin HunterPresident & Chief Executive OfficerKevin Hunter serves as President and CEO of Catalina, which provides personalized digital advertising and promotional solutions to CPG brands and retailers. He brings experience in business transformation, marketing, advertising, data analytics, and AI across public and private companies.
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Michael HuffmasterChief Financial OfficerMichael Huffmaster is Chief Financial Officer at Catalina, which provides personalized digital advertising and promotional solutions to CPG brands and retailers. He brings over two decades of experience in finance across private equity and public companies, with expertise in strategic planning, mergers and acquisitions, and operational restructuring.
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Ariana VoigtGeneral Counsel & Chief Privacy OfficerAriana Voigt is General Counsel and Chief Privacy Officer at Catalina, where she leads global legal and compliance strategy. She brings experience in privacy compliance, information security, data management, and intellectual property.
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Zubin SinghChief Technology Officer
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Ken PascuaChief Information Security OfficerKen Pascua leads security and risk management at Catalina, where he oversees program development focused on cloud security and SOC 2 compliance. He brings over a decade of experience in security, risk management, and compliance across organizational defense and data protection.
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Adam Van BeckU.S. Chief Revenue OfficerAdam Van Beck is Head of Sales at Catalina (acquired by Infillion in Q1 2026), previously serving as Chief Revenue Officer of Digital and In-Store Commerce at Catalina USA. He has over 20 years of experience in data, technology, and consumer packaged goods, with prior roles at Altria/Philip Morris, and holds IAB certification.
Investors · 2
Founder mafia
5 people who came through Catalina went on to found or lead other companies.
Related companies · 2
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Frequently asked questions
- What does Catalina do?
- Catalina delivers personalized digital advertising and promotional solutions to CPG brands, retailers, and agencies across mobile, online, and in-store channels. The company enables targeted offer distribution and measures advertising impact on retail sales through data-driven shopper insights.
- Who are Catalina's investors?
- Catalina's investors include Storm Ventures, Verizon Ventures.