Cassandra
2 known investors
Cassandra is a self-service marketing measurement platform that combines marketing mix modeling (using open-source foundations like Project Robyn and Google Meridian) with geo-lift incrementality experiments to help marketing teams measure advertising impact without consultants or technical expertise. It refreshes models bi-weekly and connects data sources via API to serve marketers managing measurement across multiple markets, products, and objectives.
AdTechMarketing TechSaaS
Founders & leadership
GF
Gabriele FrancoCo-founder