Carbon 38
Los Angeles, US · Delaware corporation · 4 known investors
Carbon38 is a wellness and lifestyle brand that offers apparel and products for fitness and active living. The company serves consumers interested in health and wellness.
Also known as Carbon38
Founders & leadership
Board
Investors · 4
Reported raises · per SEC filings
Form D private placements$21.2M disclosed across 2 rounds · 2015–2018
▶$16.8MraisedJun 2018 · 17 investors · OtherRule 506(b)
- KATIE WARNER JOHNSONExecutive Officer, Director
- DEBORAH BENTONDirector
- MICHAEL SONGExecutive Officer
- LAUREN PETERSDirector
- TODD KIMMELDirector
- Offering amount
- $16.8M
- Amount sold
- $16.8M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.4MraisedSep 2015 · 26 investors · OtherRule 506(b)
- Todd KimmelDirector
- Katie JohnsonExecutive Officer, Director
- Caroline GogolakExecutive Officer, Director
- Deborah BentonDirector
- Offering amount
- $6.3M
- Amount sold
- $4.4M
- First sale
- Sep 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Carbon38 is an activewear and lifestyle apparel brand headquartered in Los Angeles. Its direct-to-consumer online store sells women's performance clothing and related categories including leggings, tops, sweatshirts, jackets, shorts, joggers, sports bras, shoes and accessories, alongside curated bundles and a sale section.
The assortment is organized both by product category and by activity, with shopping edits for yoga, running, Pilates, walking, tennis and lounge. Products are merchandised under in-house fabric and construction stories such as Melt, French Terry, Interlock and Diamond Compression, and offered in sizes XS through XL. Typical listed price points range from roughly $88 for biker shorts to about $168 for a half-zip layer, positioning the range in the premium activewear tier.
Business model
Carbon38 operates an e-commerce retail model, selling apparel, footwear and accessories directly to consumers through its own website. Orders over $199 ship free, and the site supports add-ons such as paid gift wrapping as well as discount codes and gift cards.
Revenue from online sales of apparel, footwear and accessories, including own-label Carbon38 products, with optional paid services such as gift wrapping.
▸Full profile — market position, go-to-market, geography
Market position
Positioned in the premium women's activewear segment, with a Carbon38 own-brand line offered alongside a broader product assortment.
Go-to-market
Direct-to-consumer online sales through carbon38.com, using category and activity-based navigation, new-arrival and trending edits, product bundles, promotional discount codes and a free-shipping threshold to drive order value.
Consumers, primarily women, buying premium performance and lifestyle apparel for activities such as yoga, running, Pilates, walking, tennis and lounging.
Geography
Headquartered in Los Angeles, United States; the online store prices products in US dollars.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Carbon 38 for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Carbon 38carbon38.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Carbon 38 do?
- Carbon38 is a Los Angeles-based performance activewear and lifestyle apparel brand selling direct to consumers online.
- Who founded Carbon 38?
- Carbon 38 was founded by Katie Warner Johnson, Caroline Gogolak.
- Who are Carbon 38's investors?
- Carbon 38's investors include Evolution VC Partners, Halogen Ventures Management Company Llc, Sand Hill Angels, The Perkins Fund.
- How much funding has Carbon 38 raised?
- Carbon 38 has disclosed $21.2M raised across 2 rounds.
- Where is Carbon 38 headquartered?
- Carbon 38 is headquartered in Los Angeles, US.