Butter

Butter (butterhq.com) is a newsletter platform designed specifically for churches. The product is organized around reusable, pre-designed sections — event grids and lists, event cards, featured and recent sermons, announcements, volunteer team sign-ups, service and location details, podcast episodes, book recommendations, quotes, text blocks, buttons and pastoral letters — that are laid out and spaced in advance and tested for inbox rendering. The stated workflow is to open the previous week's newsletter, change what has changed, and send, without repeating setup each week. Newsletters reflow from desktop widths down to mobile, which the company describes as where most recipients open email.

Butter integrates with Planning Center, the church management system: after a one-time connection, contact lists are kept current automatically, with people newly added in Planning Center appearing in Butter, removing the need for exports or spreadsheet cleanup. Customers can alternatively import an existing list from another provider. Other features listed include unlimited newsletters, unlimited teammates, a newsletter archive, and access to every section at all plan levels.

Business model

Butter sells its newsletter software directly to churches on a subscription basis, with self-service onboarding and an optional booked demo.

Recurring subscription pricing tiered by the number of contacts a church sends to, billed monthly or yearly (yearly billing includes one month free), starting at $29 per month for 0–250 contacts. Plans can be moved up or down as list size changes, there is no setup fee, and all features are included at every tier with unlimited sending.