Brunswick Aces
Brunswick East, AU Β· 2 known investors
Brunswick Aces is a distillery that produces gin and matching non-alcoholic gin (sapiir) with the same botanical flavour profile, described as Australia's first such paired range. It operates a bar and distillery door in Brunswick East, Victoria, and sells its distilled spirits with a bottle lid that doubles as a measuring tool.
Also known as Aces Bar
Investors Β· 2
Company profile
researched Aug 2026Brunswick Aces is an Australian spirits producer based in Brunswick East, Victoria, that makes both full-strength (40% ABV) spirits and 0% ABV counterparts it calls "sapiir." The company states it created Australia's first range of gin and non-alcoholic gin sharing the same botanical flavour profile, so the alcoholic and alcohol-free lines differ only in alcohol content. Its product range is organised around card-suit names: Spades (savoury herbal), Diamonds (citrus and floral), Hearts (warm spiced), and Joker Vodka (lime with a spicy note), each available in alcoholic and non-alcoholic form.
Alongside packaged goods, Brunswick Aces operates a venue at 124 Weston Street, Brunswick East, comprising Aces Bar (open Thursday through Saturday evenings) and a distillery door open Monday through Saturday. The site also hosts tours and cocktail classes covering the company's origins and its sapiir distillation process, and runs recurring programming such as a monthly vaudeville- and cabaret-themed event, Viva Las Aces.
Business model
Brunswick Aces sells its alcoholic and non-alcoholic spirits through an online store and through direct on-premise channels at its own distillery site, which includes a distillery door for retail sales and Aces Bar for on-site drinks, plus paid experiences such as distillery tours and cocktail classes and ticketed events.
Latest developments
The company has introduced Viva Las Aces, a monthly vaudeville- and cabaret-themed event at its Brunswick East venue, and continues seasonal retail promotion such as Father's Day gifting.
βΈFull profile β market position, technology, go-to-market, geography
Market position
Operates in the Australian craft gin and non-alcoholic spirits categories, claiming to have created the country's first matched gin and non-alcoholic gin range and citing award recognition across both alcoholic and non-alcoholic products, including a 2022 Restaurant Guru "Recommended" listing.
Positioning rests on paired alcoholic and non-alcoholic products with identical flavour profiles β claimed as an Australian first for gin and non-alcoholic gin β individually distilled botanicals, awards in both alcoholic and non-alcoholic categories, functional packaging with a built-in jigger lid, Australian-made ingredients, and stated environmental practices including ethically sourced ingredients and a fully solar-powered distillery.
Technology
The company describes a distillation process in which each botanical ingredient is distilled individually to isolate its essence, with the resulting distillates then blended to balance each flavour profile; the same approach underpins both the 40% ABV spirits and the 0% ABV sapiir range. Packaging includes a bottle lid designed to double as a jigger for measuring pours. The distillery is described as 100% solar powered.
Go-to-market
Direct-to-consumer online sales of both the 40% and 0% ranges, combined with a physical hospitality footprint (bar, distillery door, tours, classes and monthly events) that serves as a sampling and brand channel; the company also promotes awards received in both alcoholic and non-alcoholic categories.
Retail spirits buyers in Australia, including drinkers of full-strength gin and vodka and non-drinking or "sober curious" consumers seeking alcohol-free alternatives, as well as walk-in bar, distillery-door and cocktail-class visitors in Melbourne.
Geography
Single known site and consumer-facing venue at 124 Weston Street, Brunswick East, Victoria, Australia, with online sales of its Australian-made ranges.
Compiled by commissioned research from 1 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 2
launches, deals, and filingsThe company introduced Viva Las Aces, a new monthly vaudeville- and cabaret-themed event held at its Brunswick East venue.
Brunswick Aces listed as Recommended by Restaurant Guru in 2022, as shown in the company's awards and features section.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 1
primary sources listed
- Brunswick Acesbrunswickaces.com Β· web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Brunswick Aces do?
- Australian distillery producing 40% ABV gin and vodka alongside 0% ABV "sapiir" versions with matching flavour profiles.
- Who are Brunswick Aces's investors?
- Brunswick Aces's investors include Melbourne Accelerator Program (MAP), Tractor Ventures.
- Where is Brunswick Aces headquartered?
- Brunswick Aces is headquartered in Brunswick East, AU.