Brolly Africa

Brolly Africa is an insurtech company incorporated in Delaware and headquartered in Accra, Ghana, that focuses on auto insurance for the African market. Its central product is a "pay small-small" pay-as-you-go coverage model designed to spread the cost of car insurance into smaller increments rather than requiring large upfront premiums. The company applies artificial intelligence and automation to policy delivery and servicing with the goal of reducing the time and administrative burden associated with obtaining and managing car insurance.

Operations began in Ghana, and the company has stated an intention to expand into other African countries. It has been classified as a venture-capital-backed, consumer-facing insurance business with recurring/SaaS revenue characteristics and exposure to the African and Ghanaian markets. As of February 2024 it reported nine employees.

Business model

Brolly Africa sells auto insurance coverage directly to consumers in Africa on a pay-as-you-go basis, described as a "pay small-small" model, using AI and automation to deliver and service policies. It has also worked through a distribution partnership with ride-hailing platform Bolt to reach drivers.

Recurring revenue from auto insurance coverage sold on a pay-as-you-go basis.

Traction

Nine employees as of February 2024; operations launched in Ghana and participation in the Techstars: Build in Tulsa accelerator in 2023.