Brij
New York, US · Founded 2019 · Delaware corporation · 70 employees on LinkedIn · 7 known investors
Brij is a customer-data platform that identifies retail and marketplace buyers via QR codes, product registrations, and receipt uploads, converting anonymous offline shoppers into known first-party customer profiles. It syncs this deterministic buyer data into ad platforms and CRM tools (Meta, Google, TikTok, Klaviyo, Attentive, Shopify) to improve targeting, attribution, and LTV for consumer brands selling through third-party retail channels.
Also known as Brij
Founders & leadership
Brij was founded in 2019 by Zachary Morrison, Kait Stephens, and Zack Morrison.
Board
Investors · 7
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Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$12.1M disclosed across 4 rounds · 2020–2025
▶$8MraisedJun 2025 · 5 investors · Other TechnologyRule 506(b)
- ZACHARY MORRISONExecutive Officer, Director
- KAITLIN STEPHENSExecutive Officer, Director
- FRANCISCO NUNESDirector
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Apr 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.4MraisedDec 2023 · 40 investors · Other TechnologyRule 506(b)
- Zachary MorrisonExecutive Officer, Director
- Kaitlin StephensExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.4M
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$1.5MraisedDec 2022 · 20 investors · Other TechnologyRule 506(b)
- Kaitlin StephensExecutive Officer, Director
- Zachary MorrisonExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Jan 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$1.3MraisedMar 2021 · 24 investors · Other TechnologyRule 506(b)
- Zachary MorrisonExecutive Officer, Director
- Kaitlin StephensExecutive Officer, Director
- Offering amount
- $1.3M
- Amount sold
- $1.3M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Brij is a first-party data platform aimed at consumer brands that sell through third-party retail and marketplace channels such as Target, Walmart and Amazon, where the retailer owns the transaction and the brand receives no customer identity or contact data. The platform captures buyer identity at or after the point of purchase through packaging, inserts and in-store displays that trigger incentive-led digital experiences, then converts those interactions into customer profiles containing emails, phone numbers, purchase details and preferences.
The product is organized around three stages the company labels acquire, analyze and activate. Data-capture experiences include warranty and serialized product registration, rebates, sweepstakes, reviews and reorder flows, all configurable without developer involvement. Captured scans, registrations and receipts are processed to build profiles that include basket composition, retailer behavior, purchase frequency and cohort trends. Profiles and behavioral segments are then synced automatically to advertising and marketing systems including Meta, Google, TikTok, Klaviyo, Attentive and Shopify to support retargeting audiences, offline-to-online attribution and lifecycle marketing. A separate offering, Brij Signal, focuses on sending retail purchase signal to Meta, Google and TikTok ad platforms.
Business model
Brij sells a software platform to consumer brands, providing data-capture experiences, a profile and analytics dashboard, and integrations that push captured buyer data into advertising and CRM systems.
Traction
The company's site cites average revenue per profile of $85, an average scan-to-identity capture rate of about 28-30%, an average scan-to-registration rate above 30%, and an average lift in ad-attributed conversions of about 30%. A named customer executive, Evin Catlett, Global VP of Ecommerce and Growth Marketing, describes improved paid media efficiency across Google, TikTok and Meta and a more complete view of consumers.
Latest developments
Brij has introduced Brij Signal, a capability for sending retail purchase data to Meta, Google and TikTok, promoted with a 30-day free offer positioned ahead of the Black Friday/Cyber Monday season.
▸Full profile — market position, technology, go-to-market
Market position
Brij addresses brands' loss of customer identity in third-party retail, citing that more than 70% of retail buyers are anonymous, a roughly 40% rise in average customer acquisition cost since 2023, and a 20% decline in average consumer goods marketing efficiency ratio since 2023.
Brij positions itself around closing the retail data blind spot: rather than only storing data, it verifies purchases from receipts, builds profiles with retailer and basket-level detail, and activates that data automatically into ad platforms and CRM tools to improve targeting and attribution for offline sales.
Technology
QR-code-triggered digital experiences on packaging, inserts and displays; serialized QR codes tied to individual SKUs; an AI engine that processes scans, registrations and receipts, including AI receipt verification and basket analysis without manual review; automated behavioral segmentation; and integrations that sync audiences and conversions to Meta, Google, TikTok, Klaviyo, Attentive and Shopify.
Go-to-market
The company markets directly through its website with demo bookings, self-serve start options and customer case studies, and has run promotional offers such as 30 days of Brij Signal free ahead of the Black Friday/Cyber Monday period.
Consumer product brands that distribute through third-party retailers and marketplaces such as Target, Walmart and Amazon and therefore lack direct visibility into their end buyers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Brij for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsBrij introduced Brij Signal, which sends retail buyer signal to Meta, Google and TikTok ad platforms, promoted with a 30-day free offer ahead of Black Friday/Cyber Monday.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Brijbrij.it · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Brij do?
- Brij is a first-party data platform that identifies retail and marketplace buyers and syncs them into brands' ad and CRM stacks.
- Who founded Brij?
- Brij was founded by Zachary Morrison, Kait Stephens, Zack Morrison in 2019.
- Who are Brij's investors?
- Brij's investors include Bright Pixel Capital, Lorimer Ventures, Forum Ventures, Lakehouse Venture Partners, Red Bike Capital, SuperAngel.Fund.
- How much funding has Brij raised?
- Brij has disclosed $12.1M raised across 4 rounds.
- Where is Brij headquartered?
- Brij is headquartered in New York, US.