Brella Insurance
Hoboken, US · Founded 2019 · 16 employees on LinkedIn · 6 known investors
Find your way into Brella Insurance
44 people in our graph share verified history with the Brella Insurance team — schools, employers, funds. One of them is your warm intro.
Peter Ackersonunlockedknows Veer Gidwaney · together at SymphonyAI (overlapped)
×9knows the team · via SymphonyAI
knows the team · via Paralign Health
knows the team · via The Nursing Beat
Ansel Health provides health benefit solutions focused on cost-sharing and coverage for unexpected medical bills for employer groups and individuals. The company specializes in dental, vision, life, disability, and supplemental health coverage.
Founders & leadership
Brella Insurance was founded in 2019 by Veer Gidwaney.
VG
Veer GidwaneyinCEO and Founder2019–2025Veer Gidwaney is founder and former CEO of Ansel Health, a health benefits platform acquired by Renaissance in 2025, and previously founded and led Maxwell Health (acquired by Sun Life Financial in 2018) and Control-F1 (acquired by Computer Associates in 2006).
AT
Amanda TurcotteinChief Insurance Officer2019–2022
Board
CB
Colin BeireBoard director
EB
Elizabeth BierbowerBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$49.7M disclosed across 4 rounds · 2019–2023
▶$28.7MraisedNov 2023 · 20 investors · InsuranceRule 506(b)
▶$28.7MraisedNov 2023 · 20 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- John KimDirector
- Veer GidwaneyExecutive Officer, Director
- Colin BeirneDirector
- Travis KnightExecutive Officer
- Offering amount
- $31.7M
- Amount sold
- $28.7M
- First sale
- Nov 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$13.9MraisedApr 2021 · 22 investors · InsuranceRule 506(b)
▶$13.9MraisedApr 2021 · 22 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- Amanda TurcotteExecutive Officer
- Elizabeth BierbowerDirector
- Colin BeireDirector
- Veer GidwaneyExecutive Officer, Director
- Offering amount
- $15M
- Amount sold
- $13.9M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$2.6MraisedJul 2020 · 12 investors · InsuranceRule 506(b)
▶$2.6MraisedJul 2020 · 12 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- Veer GidwaneyExecutive Officer, Director
- Colin BeirneDirector
- Amanda TurcotteExecutive Officer
- Offering amount
- $2.6M
- Amount sold
- $2.6M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$4.5MraisedApr 2020 · 14 investors · InsuranceRule 506(b)
▶$4.5MraisedApr 2020 · 14 investors · Insurance
Rule 506(b)Officers, directors & promoters on the filing
- Veer GidwaneyExecutive Officer, Director
- Amanda TurcotteExecutive Officer
- Colin BeirneDirector
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapPeoplekeep46 shared keywordsPeopleKeep, part of Remodel Health, offers HRA (health reimbursement arrangement) software that lets employers design, administer, and reimburse tax-free health benefits for employees. It serves small businesses, large employers, nonprofits, and brokers in the US, supporting QSEHRA, ICHRA, and GCHRA plan types.
PlanSource Benefits Administration44 shared keywordsPlanSource provides a benefits administration platform that helps organizations manage employee benefits enrollment, administration, and decision-making using AI-powered tools. The platform serves employers and benefits administrators seeking to modernize benefits management processes.
Standard Dental42 shared keywordsFull-stack software and services solution combining dental software, RCM, and billing.
Policy Genius39 shared keywordsPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
Companies competing with Brella Insurance for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Brella Insurance do?
- Ansel Health provides health benefit solutions focused on cost-sharing and coverage for unexpected medical bills for employer groups and individuals. The company specializes in dental, vision, life, disability, and supplemental health coverage.
- Who founded Brella Insurance?
- Brella Insurance was founded by Veer Gidwaney in 2019.
- Who are Brella Insurance's investors?
- Brella Insurance's investors include 500 Global, City Light, Founder Collective, Brewer Lane Ventures, Digitalis Ventures, SixThirty Ventures.
- How much funding has Brella Insurance raised?
- Brella Insurance has disclosed $49.7M raised across 4 rounds.
- Where is Brella Insurance headquartered?
- Brella Insurance is headquartered in Hoboken, US.