Bread

Bread, the trademark under which Lon Inc. operated, is a technology-driven digital payments company co-founded by Daniel Simon. It provides a consumer purchase finance and payments platform, offering an omnichannel solution for retailers alongside platform capabilities for bank partners. Its technology supports installment and buy now, pay later products at the point of sale and integrates with online, mobile and brick-and-mortar shopping environments.

In December 2020, Alliance Data Systems Corporation (NYSE: ADS) completed the acquisition of Lon Inc. Following the transaction, Bread retained its customer care center in Tampa, Florida, and continued to support more than 400 existing clients from its Innovation Center in New York City, while its employees — many of them technology and product engineers — joined Alliance Data. The Bread name is carried forward by Bread Financial (NYSE: BFH), a financial services company providing payment, lending and saving products to U.S. consumers, including co-brand and private label credit cards, pay-over-time products, general purpose credit cards and savings products.

Business model

Bread licenses its digital payments and purchase-finance technology platform to retailers and bank partners, enabling installment lending and buy now, pay later offerings at the point of sale across online, mobile and physical retail channels.

Traction

Bread served over 400 existing clients as of the December 2020 close of the Alliance Data acquisition, operating a customer care center in Tampa, Florida and an Innovation Center in New York City.

Latest developments

Bread Financial (NYSE: BFH) reported that it marks 30 years in 2026 and, in the first half of 2026, awarded grants to 19 nonprofits, gave $1.87 million in grants over a three-month period, renewed a $1.8 million partnership grant with Ruling Our eXperiences, and made a $300,000 gift to The Kids Mental Health Foundation.