Booster

Market position

Booster describes itself as a leading mobile energy delivery platform and says it has worked with some of the largest commercial fleets in the US. As of May 2022 it reported delivering 100% renewable diesel to thousands of fleet vehicles in California and grew first-quarter 2022 revenue more than 125% year over year.

The company differentiates on delivering fuel directly from the terminal to the vehicle without intermediaries, fixed infrastructure or gas station visits; on a technology stack combining cloud-connected IoT mini-tankers, an AI-driven paperless platform, telematics and fuel card integrations, and carbon-reporting analytics; on multi-fuel and renewable options that let fleets transition gradually; and on safety and driver-training programs including its CDL Academy and "Perfect Boost" no-spill commitment.

Technology

Booster uses proprietary cloud-connected IoT mini-tankers, described as Smart Tankers with safety features, together with a digital platform comprising a customer-facing Fleet Portal and insights dashboard, an ordering app, AI-powered analytics, and integrations with telematics, fleet management and fuel card systems that give customers real-time visibility into fueling activity and emissions.

Go-to-market

Booster sells directly to fleets through a sales team, offering free fuel and energy optimization analyses of prospects' fuel statements, consultations and quote requests via its website and phone/email sales channels, with separate offerings positioned for enterprise fleets and local businesses. It also engages in advocacy, working with Paralyzed Veterans of America and the United Spinal Association through the Californians for Smart Fueling coalition to promote full-service delivery for drivers with disabilities.

Commercial and enterprise fleets, including some of the largest e-commerce, technology and transportation fleets in the US, as well as public sector customers, startups and local small businesses operating vehicles or on-site fuel tanks. Named customers include Amazon, Imperfect Foods and UPS.

Geography

Booster operates in the United States, with headquarters reported in San Mateo, California, and an earlier listed address in Burlingame, California; it has delivered renewable diesel to fleets across California and has supported regions experiencing fuel shortages and disaster relief efforts including hurricanes, floods and wildfires.

History

The company was founded in late 2014 and launched its service in 2015, initially delivering fuel to consumers' cars at their workplaces via an app. Its CEO and founder is Frank Mycroft, who in 2022 described the company as founded seven years earlier and focused on reinventing the transportation fuel supply chain. Over time Booster expanded to enterprise fleet and local business customers, added renewable diesel and alternative fuels, piloted on-demand EV charging in 2021, and raised a Series D of more than $125 million in May 2022. It was named one of Forbes' Best Startup Employers in 2022.