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Boosst
Techstars '22Tel Aviv, IL · 3 employees on LinkedIn · 1 known investors
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Boosst is an online platform for buying and selling eCommerce businesses, offering data-driven valuations, verified financials, due-diligence tools, and asset transfer support. It serves eCommerce entrepreneurs and buyers as a lower-cost alternative to traditional business brokers.
Also known as boosst · boosst Inc.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Boosst operates a technology-driven platform that connects owners of eCommerce businesses with prospective buyers, positioning itself as an alternative to traditional M&A brokers. Sellers can create an account, connect their main sales account and receive a data-driven valuation together with profit metrics and visual analytics; buyers get access to verified financial data on listed businesses. The platform supports the transaction end to end, covering valuation, structured due-diligence checklists with expert guidance, and asset transfer planning for closing.
The company has built a dedicated onboarding flow for Amazon business owners while allowing any eCommerce business owner to sign up. According to its co-founder, the platform is intended to serve sellers across a wide size range, from businesses valued around $50,000 up to $100 million. Google, in announcing its 2024 Women Founders accelerator cohort, described Boosst as a mergers and acquisitions platform that helps small and medium-sized businesses streamline the company acquisition process.
Founding story
Boosst was founded by three co-founders who met in Tel Aviv, Israel: a CEO, a CTO, and Gal Barzilay, who holds a computer science degree and previously worked in high tech building web and mobile user experiences for banks in the United States and brands including L'Oreal, Adidas and HP. After studying the emerging market for online-business M&A and speaking with market participants to identify gaps, they set out to make the acquisition process more accessible to business owners regardless of revenue size.
Business model
Boosst charges a success fee on completed transactions and offers software for valuation and profit analytics; the platform has been offered free to early eCommerce founders, with free trials of the valuation and analytics tools used as an acquisition channel. A partner program pays agencies, startups and influencers 15% of Boosst's success fee for clients who successfully exit through the platform, described as earnings of up to $250,000.
Success fees on completed business sales, shared in part with referral partners, alongside a valuation and analytics software product offered with free trial periods.
Traction
The company's sign-up page states that hundreds of founders use its free valuation and analytics tools.
Latest developments
Boosst joined the 2024 Google for Startups Accelerator: Women Founders program for Europe and Israel, an equity-free program providing mentorship and technical support.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in the market for mergers and acquisitions of small and medium-sized online businesses, an area the founders describe as having gained momentum alongside large capital raises by aggregators acquiring Amazon businesses.
Positions itself on speed and automation relative to traditional brokers, verified financial data for buyers, valuations derived from real market multiples, and cost savings the company states can reach up to 60% of broker fees.
Technology
Software that connects a seller's sales account to generate near real-time performance tracking, automated business valuations based on market multiples, profit analytics and visual insights, plus structured due-diligence checklists and asset transfer planning tools.
Go-to-market
Self-serve sign-up on the company website with free valuation and analytics for early founders, a partner/affiliate program for agencies and influencers in the eCommerce ecosystem, content marketing through a blog and eBook, and promotional appearances such as interviews with eCommerce content creators offering free valuations, expert calls and one-month platform trials.
eCommerce entrepreneurs and business owners looking to sell, including Amazon sellers, and buyers seeking to acquire online businesses; agencies, startups and influencers serving the eCommerce space participate as referral partners.
Geography
Founded in Tel Aviv, Israel, and listed with a Tel Aviv location in the Google accelerator announcement; the founding team subsequently moved operations to New York.
History
The company's partner-program page carries a 2022 copyright notice and its sign-up page a 2024 notice. In March 2024 Boosst was named to the first Europe and Israel cohort of the Google for Startups Accelerator: Women Founders program.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsBoosst, based in Tel Aviv, Israel, was announced as one of 28 startups joining Google's equity-free accelerator program for women founders, in the first Europe and Israel cohort. Google described Boosst as a mergers and acquisitions platform helping small and medium-sized businesses streamline their company acquisition process.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Boosstboosstme.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Boosst do?
- Boosst is an online marketplace and software platform for buying and selling eCommerce businesses.
- Who are Boosst's investors?
- Boosst's investors include Techstars.
- Where is Boosst headquartered?
- Boosst is headquartered in Tel Aviv, IL.