Boom

Boom (legal entity Boom Pay, Inc.) operates a software platform that spans the rental lifecycle from first inquiry to approved resident, marketed as a "leasing operating system" for property managers and renters. The platform is organized around three connected products: BoomCRM, an AI-powered leasing and touring CRM that captures and qualifies leads, runs workflow automation such as auto-assignment, templated email and SMS, task creation and stage updates, and includes a Leasing Agent that answers inbound calls around the clock, schedules tours, sends application links and logs each call as a lead record with a transcript; BoomScreen, a tenant screening and applicant underwriting product with configurable application templates and fraud mitigation, described in press coverage as an FCRA-regulated screening engine that connects directly to county records; and BoomReport, an automated rent reporting product that reports resident rent payments to Experian, TransUnion and Equifax.

On the renter side, Boom offers a consumer mobile app on iOS and Android through which renters enroll in rent reporting, report ongoing payments and up to 24 months of prior rent history (including prior leases if the renter moved out within the past 12 months), and access their credit score. Enrollment is open to renters paying by digitally trackable methods such as a rental portal, bank account, check, ACH or payment apps. The company states a rental tradeline can appear on a credit report in as little as 10 days and that customers see an average credit score increase of 28 points, with some users seeing increases of over 105 points.

Boom markets syndication of branded listings to internet listing services, lead centralization from ILSs and the operator's own site, pre-screening on income, credit and identity, agent-led and self-guided tour booking, and funnel analytics with source attribution and owner-ready reporting. It offers two-way integrations with property management systems including Buildium Premium, Entrata, ManageAmerica, Quext, Propertyware, Rent Manager, Rentvine, ResMan, Yardi and AppFolio (Lite). Press coverage describes the platform as serving the logistical demands of single-family rental and manufactured housing portfolios.

Founding story

In 2020, co-founder and CEO Rob Whiting was helping two family members navigate housing instability caused by COVID-related job loss. Through that experience he observed how difficult and outdated accessing and affording rentals was for his family members and for the more than 110 million renters in the US, which led to Boom.

Business model

Boom sells software to property managers and rental operators, with a demo-led sales motion for its platform products (BoomCRM, BoomScreen, BoomReport), alongside a consumer-facing app used by renters for rent reporting and credit tracking. The consumer app is listed as free to download.

Software products sold to property managers and operators, with a free-to-download consumer app for rent reporting and credit tracking.

Traction

The company reports 3M+ BoomScreen applicant verifications completed, 500+ operators on the platform, and a median time to decision an application of under one day. Case studies cite reductions in application time-to-decision of 64% (2.1 to 0.8 days) and 75% (3.9 to 0.9 days, and 4.5 days saved). Press coverage states Boom manages over 500,000 units for institutional operators such as AMH and Roots Management. The consumer app has over 50,000 Google Play downloads and a 4.6 rating from about 1,300 App Store ratings.

Latest developments

In August 2026 Boom announced a $15M Series A led by S3 Ventures, with participation from Mischief VC, Starting Line VC, Company Ventures and Gilgamesh Ventures, bringing total funding to $20.5M. The company said it would use the capital to accelerate development of its agentic leasing platform, expand engineering, grow go-to-market teams and fund expansion into multifamily and student housing. BoomCRM is described as newly launched.