Bold Commerce

Bold Commerce is a Canadian ecommerce software developer headquartered in Winnipeg, Manitoba, that builds merchandising and checkout software for online retailers. Its offering is organized around two product lines: Bold Apps for Shopify and Bold Booster for open-source ecommerce platforms. The Shopify app suite includes Bold Subscriptions (subscription management with upsell functionality at subscriber touchpoints), Bold Upsell (AI-powered upsells and cross-sells aimed at raising average order value), Bold Custom Pricing (wholesale, VIP and customer-specific pricing), as well as Bold Memberships, Discounts, Bundles, and QuickBooks and Xero synchronization apps.

Bold Booster is a checkout and payments layer for open-source platforms such as Magento, Adobe Commerce, OpenCart, Gravity Forms, WooCommerce and PrestaShop. It is positioned as a single integration through which payment companies can reach merchants across those platforms, and through which merchants can enable digital wallets and express checkout options — Apple Pay, Google Pay, Venmo, PayPal Fastlane guest checkout and Pay Later — from product detail pages, mini-carts or the checkout page, without replacing their existing checkout. The company also markets headless, API-first checkout and an agentic checkout product intended to embed order and payment processing inside AI-driven shopping agents. Developer documentation covers checkout with Bold Booster, subscription APIs, price rule APIs, and core shop, customer and product APIs.

Founding story

The company originated as Bold Apps, started by Jay Myers and Stefan Maynard together with brothers Eric and Yvan Boisjoli. Myers had sold online since 1999 through his family's Winnipeg archery business, later running his own online stores, and discovered Shopify and its app store while working as an SEO specialist at a software firm. Unable to find a product comparison app, he proposed building Shopify apps to Maynard, who brought in the Boisjoli brothers as developers. The four worked nights from their basements while keeping day jobs and launched their first app, Product Upsell, on April 18, 2012; their first customer left a negative review within five minutes because an instruction page had not been uploaded.

Business model

Bold Commerce licenses software to merchants — subscription and merchandising apps distributed through the Shopify ecosystem, and Bold Booster checkout/payment connectivity for open-source platforms, which the company states works with any version of Magento, Adobe Commerce, OpenCart or Gravity Forms at no added cost. It also positions itself toward payment companies, offering a single integration through which a payment gateway can reach merchants on multiple open-source platforms, and runs a partner program for agencies, technology, payments and AI platforms.

Software sold to ecommerce merchants via Shopify apps, alongside checkout and payments infrastructure distributed to merchants and payment providers. Third-party estimates place annual revenue in the $10M-$25M range as of July 2026.

Traction

Grew from four part-time co-founders to 15 employees by early 2014 and over 80 by March 2016; third-party data lists approximately 99 employees as of July 2026 with a 51-200 employee band. Customer examples include The Sleep Station, which used Bold Booster to enable PayPal Complete Payments on Magento 2. Total disclosed financing reached $44 million following the January 2021 Series B.

Latest developments

Recent activity centers on checkout and payments modernization: an AI-enabled biometric checkout in January 2024, OpenCart and Gravity Forms integrations for Bold Booster in January 2025, and a September 2025 customer implementation bringing PayPal Complete Payments to Magento 2 for Sleep Station. The company is also marketing agentic checkout, API-first infrastructure intended to enable purchasing inside AI-driven shopping agents.