Fundraising Fox

Blueprint Power

Acquired

New York, US · Founded 2017 · 15 known investors

Turns buildings into power plants.

Also known as Blueprint

Founders & leadership

Blueprint Power was founded in 2017 by Robyn Beavers.

RB
Robyn BeaversFounder
JJ
Jonathan JaffeNamed on SEC filing

Investors · 15

Also in the syndicate · 8

174 Power GlobalCraig Robins (DACRA)Fred WilsonleadHanwha EnergyLennarUndisclosed investorsURBAN-XUrban.us

Reported raises · per SEC filings

Form D private placements

$3.7M disclosed across 2 of 3 rounds · 2017–2018

$3.2MraisedJul 2018 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Abraham YokellDirector
  • Robyn BeaversExecutive Officer, Director
  • Jonathan JaffeDirector
Offering amount
$3.5M
Amount sold
$3.2M
First sale
Jun 2018
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$500.1KraisedDec 2017 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan JaffeDirector
  • Robyn BeaversExecutive Officer, Director
Offering amount
$500.1K
Amount sold
$500.1K
First sale
Dec 2017
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Blueprint Power is a New York City-based real estate and energy technology company that builds software allowing owners of commercial building portfolios to convert their properties into flexible sources of electricity, or "urban power plants." Its cloud platform connects to building management systems, on-site generation and distributed energy assets — solar, battery storage, cogeneration/combined heat and power, fuel cells, thermal storage and controllable loads such as HVAC and lighting — along with meters and sensors, to track real-time performance and manage a building's overall energy profile.

Using machine learning, the platform ingests building and energy-market data, identifies which combination of on-site assets will produce the greatest utility-bill savings and revenue, and then actively dispatches those assets. Its Energy Marketplace software receives price signals and matches building supply and demand flexibility to revenue sources including utility demand response programs (for example Con Edison in New York City) and wholesale markets operated by grid operators such as NYISO. The company does not install or own the underlying energy equipment.

Blueprint's stated aim is to help large real estate companies become suppliers of clean electricity, initially selling into power markets and over time to other classes of buyers such as vehicles, buses and other buildings, creating urban energy marketplaces in which buildings, fleets and the grid transact with each other.

Founding story

Blueprint Power was founded in 2017 by Robyn Beavers, Claire Woo and Nicholas Squires, prompted by new energy regulation adopted after the Hurricane Sandy blackout in New York City. Beavers had led green operations and strategy at Google, including its first large rooftop solar installation in 2006, was part of the founding team of NRG Energy's Station A unit, worked at Vestas, and then led technology investment for homebuilder Lennar — experience that combined energy and real estate and led to the company's formation. Co-founder Claire Woo (previously Bosch and NRG) headed technology and Nicholas Squires (previously Boeing) headed systems integration.

Business model

Blueprint Power licenses and operates software for commercial property owners rather than owning or installing energy hardware. It advises customers on which on-site distributed energy assets to deploy and how to configure them, then actively manages those assets to capture utility bill savings, demand response payments and wholesale energy market revenue, taking a share of the proceeds generated.

The company takes a cut of the savings and revenues its software generates for building owners from utility bill reduction, utility demand response programs and wholesale energy market participation.

Traction

By October 2021 the company worked with several of New York City's largest commercial real estate owners — reported to include Hines, LeFrak Organization, Lennar, Macerich, Related, Tishman Speyer and Vornado Realty Trust — collectively owning more than 100 million square feet in the city, and orchestrated 13 MW of combined-heat-and-power, solar and flexible load capacity. Following the BP acquisition the target was 36 MW of flexible capacity by the end of 2022. The company had 11 full-time employees at the time of the acquisition.

Latest developments

In October 2021 BP acquired Blueprint Power on undisclosed financial terms, with a BP spokesperson describing the price as in the "tens of millions" of dollars. Blueprint joined bp Launchpad, BP's in-house accelerator focused on multi-year funding and startup growth, with plans to hire and scale, expand into additional U.S. urban markets, work with BP's power trading and EV charging platforms, and raise managed flexible capacity from 13 MW to 36 MW by the end of 2022. Shortly before the deal the company launched a project deploying 150 EV chargers at residential buildings in Queens.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Blueprint Power operates in the building energy flexibility / virtual power plant segment, competing with the services arms of large equipment makers and energy companies such as Schneider Electric, Honeywell, Siemens, Hitachi, Enel, Engie and Shell. Management describes its differentiator as a holistic, portfolio-level approach to building flexibility rather than a single-technology or siloed offering. Its acquisition by BP made it part of a major oil company's low-carbon growth portfolio.

Rather than focusing on a single asset class or installing and financing equipment, the platform treats each building as one aggregated source of flexibility by optimizing multiple behind-the-meter resources as a system, and orients recommendations around owners' financial and operational objectives such as bill reduction, property value and sustainability targets.

Technology

Machine-learning and cloud software that aggregates and orchestrates distributed energy resources across building portfolios. Proprietary algorithms optimize building energy efficiency, keep a building's load profile within set limits to mitigate demand charges, and dynamically match available supply and flexibility against market price signals. An Energy Marketplace layer handles transactions with utility programs and wholesale power markets.

Go-to-market

Direct sales to major commercial real estate firms, with early customers signed as portfolio-level partners in New York City. Investor and corporate relationships with real estate and energy companies (including Lennar, Fifth Wall, MetaProp and 174 Power Global) and participation in the URBAN-X accelerator supported customer access; after the BP acquisition, distribution was expected to extend through BP's trading desks, renewable portfolio companies and EV charging platform.

Large commercial real estate owners and portfolio managers, initially in New York City; the company also began work in the residential building sector, including EV charging at residential buildings in Queens.

Geography

Headquartered in New York City with an initial customer base concentrated in New York City commercial real estate; after the BP acquisition the plan was to expand the business model to several major urban markets across the United States.

History

Founded in 2017 in New York City, the company joined the third cohort of the URBAN-X accelerator in September 2017 with a $100,000 investment and secured $500,000 in equity funding in December 2017 per a regulatory filing. In July 2018 it announced a $3.5 million Series A round led by Congruent Ventures, MetaProp Ventures, Fred Wilson and Brad Burnham, with Lennar, Fifth Wall Ventures, 174 Power Global, Craig Robins, Urban.us and URBAN-X participating. The CEO later said total capital raised since founding was between $5 million and $10 million. In October 2021 BP acquired the company, providing an exit for Congruent Ventures and adding Blueprint to the bp Launchpad accelerator portfolio.

Risks & controversies

The company's acquisition by BP, an oil and gas major, raised questions about a fossil-fuel owner's commitment to clean energy; the CEO responded that BP's shift toward net zero and expansion into clean power made the partnership a faster route to climate impact. Management has also cited the pace of energy regulation as one of the largest bottlenecks for the business, since the ability of buildings to sell energy depends on market and regulatory structures that vary by state.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer real estate under managementOct 2021100,000,000 square feet
Flexible/renewable capacity orchestrated in NYC portfolioOct 202113 MW
Full-time employeesOct 202111 people
Number of large NYC commercial real estate customersOct 20215 firms
Target flexible capacity by end of 2022Oct 202136 MW
Total capital raised since founding (CEO estimate)Oct 2021Between $5 million and $10 million

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 3

launches, deals, and filings
Oct 2021
BP acquires Blueprint Power

BP acquired the New York-based company and added it to the bp Launchpad portfolio. Financial terms were undisclosed; a BP spokesperson said the price was in the "tens of millions" of dollars. The acquisition provided an exit for investor Congruent Ventures. BP said it planned to expand Blueprint's model to additional major U.S. urban markets and to grow the managed flexible capacity from 13 MW to 36 MW by the end of 2022.

source ↗

Jan 2021
Residential EV charging project in Queens

Blueprint launched a project to demonstrate that its technology can generate electricity and expand EV charging capacity, deploying 150 EV chargers at residential buildings in Queens, New York, where its building technology was already in use.

source ↗

Jul 2018
Blueprint Power closes $3.5M Series A

The company announced a $3.5 million Series A round led by Congruent Ventures, MetaProp Ventures, Fred Wilson and Brad Burnham, with participation from founding investors Lennar and Fifth Wall Ventures, plus 174 Power Global (Hanwha Energy), Craig Robins (DACRA), Urban.us and URBAN-X.

$3.5M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Blueprint Power do?
New York software company whose platform turns commercial buildings into flexible virtual power plants that sell energy into markets.
Who founded Blueprint Power?
Blueprint Power was founded by Robyn Beavers in 2017.
Who are Blueprint Power's investors?
Blueprint Power's investors include Congruent Ventures, Fifth Wall, MetaProp Ventures, Moxxie Ventures, Third Sphere, MetaProp, Trust Ventures.
How much funding has Blueprint Power raised?
Blueprint Power has disclosed $3.7M raised across 2 of its 3 known rounds.
Where is Blueprint Power headquartered?
Blueprint Power is headquartered in New York, US.