Fundraising Fox

BlueLena

Cary, US · Founded 2020 · North Carolina LLC

BlueLena is an all-in-one audience management, digital marketing, and revenue platform built for media and news organizations, supporting donation, membership, and subscription funding models. It provides CRM, marketing automation (built on ActiveCampaign), and first-party data consolidation for over 300 independent news publishers across North America.

Founders & leadership

DWDaniel Williams
Daniel WilliamsChief Executive Officer and Manager

Board

JS
James S. GoldManager

Reported raises · per SEC filings

Form D private placements

$650K disclosed across 1 round · 2022

$650KraisedApr 2022 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel WilliamsExecutive Officer, Director
  • James S. GoldDirector
Offering amount
$650K
Amount sold
$650K
First sale
Feb 2022
Incorporated
Limited Liability Company, North Carolina, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 6

by search overlap
ActiveCampaign22 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Klaviyo, Inc.15 shared keywordsKlaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.
Dyspatch12 shared keywordsDyspatch is a no-code email builder and marketing platform that enables marketers and non-technical teams to create, manage, and optimize emails and other personalized communications without developer involvement. The company serves marketing teams and businesses of all sizes, with built-in AI tools and template management capabilities.
Zendesk12 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Smartrmail12 shared keywordsSmartrMail provides email marketing software that integrates with online stores' data to help merchants create and send email campaigns. The product targets ecommerce store owners aiming to drive sales through email.
Mailmodo11 shared keywordsMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.

Companies competing with BlueLena for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does BlueLena do?
BlueLena is an all-in-one audience management, digital marketing, and revenue platform built for media and news organizations, supporting donation, membership, and subscription funding models. It provides CRM, marketing automation (built on ActiveCampaign), and first-party data consolidation for over 300 independent news publishers across North America.
How much funding has BlueLena raised?
BlueLena has disclosed $650K raised across 1 round.
Where is BlueLena headquartered?
BlueLena is headquartered in Cary, US.