BlueLena
Cary, US · Founded 2020 · North Carolina LLC
Find your way into BlueLena
247 people in our graph share verified history with the BlueLena team — schools, employers, funds. One of them is your warm intro.
Rusty Steinunlockedknows Daniel Williams · together at Virginia Military Institute (overlapped)
×11knows the team · via North Carolina State University
BlueLena is a strategy consulting and technology services provider helping independent news organizations and nonprofits grow audiences and diversify revenue streams. The company offers data-driven audience development, reader revenue optimization, and platform-based tools for sustainable media business models.
Founders & leadership
BlueLena was founded in 2020 by Ned Berke.
NB
Ned BerkeCo-Founder & Chief Strategy OfficerNed Berke founded and scaled two digital-news publications to financial sustainability before their acquisition, and co-founded the Local Independent Online News Publishers industry association. He is now co-founder and chief strategy officer at BlueLena, which provides audience development and revenue optimization services to independent news organizations and nonprofits.
DW
Daniel WilliamsFounder and CEODaniel Williams is the founder and CEO of BlueLena, which provides strategy consulting and technology services to independent news organizations and nonprofits seeking to grow audiences and develop sustainable revenue models.
Board
JS
James S. GoldManager
Reported raises · per SEC filings
Form D private placements$650K disclosed across 1 round · 2022
▶$650KraisedApr 2022 · 2 investors · OtherRule 506(b)
▶$650KraisedApr 2022 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel WilliamsExecutive Officer, Director
- James S. GoldDirector
- Offering amount
- $650K
- Amount sold
- $650K
- First sale
- Feb 2022
- Incorporated
- Limited Liability Company, North Carolina, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapActiveCampaign22 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Klaviyo, Inc.15 shared keywordsKlaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.
Dyspatch12 shared keywordsDyspatch is a no-code email builder and marketing platform that enables marketers and non-technical teams to create, manage, and optimize emails and other personalized communications without developer involvement. The company serves marketing teams and businesses of all sizes, with built-in AI tools and template management capabilities.
Zendesk12 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Smartrmail12 shared keywordsSmartrMail provides email marketing software that integrates with online stores' data to help merchants create and send email campaigns. The product targets ecommerce store owners aiming to drive sales through email.
Mailmodo11 shared keywordsMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.
Companies competing with BlueLena for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does BlueLena do?
- BlueLena is a strategy consulting and technology services provider helping independent news organizations and nonprofits grow audiences and diversify revenue streams. The company offers data-driven audience development, reader revenue optimization, and platform-based tools for sustainable media business models.
- Who founded BlueLena?
- BlueLena was founded by Ned Berke in 2020.
- How much funding has BlueLena raised?
- BlueLena has disclosed $650K raised across 1 round.
- Where is BlueLena headquartered?
- BlueLena is headquartered in Cary, US.