BlueLena
Cary, US · Founded 2020 · North Carolina LLC
BlueLena is an all-in-one audience management, digital marketing, and revenue platform built for media and news organizations, supporting donation, membership, and subscription funding models. It provides CRM, marketing automation (built on ActiveCampaign), and first-party data consolidation for over 300 independent news publishers across North America.
Founders & leadership
DW

Daniel WilliamsChief Executive Officer and Manager
Board
JS
James S. GoldManager
Reported raises · per SEC filings
Form D private placements$650K disclosed across 1 round · 2022
▶$650KraisedApr 2022 · 2 investors · OtherRule 506(b)
▶$650KraisedApr 2022 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel WilliamsExecutive Officer, Director
- James S. GoldDirector
- Offering amount
- $650K
- Amount sold
- $650K
- First sale
- Feb 2022
- Incorporated
- Limited Liability Company, North Carolina, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapActiveCampaign22 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Klaviyo, Inc.15 shared keywordsKlaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.
Dyspatch12 shared keywordsDyspatch is a no-code email builder and marketing platform that enables marketers and non-technical teams to create, manage, and optimize emails and other personalized communications without developer involvement. The company serves marketing teams and businesses of all sizes, with built-in AI tools and template management capabilities.
Zendesk12 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Smartrmail12 shared keywordsSmartrMail provides email marketing software that integrates with online stores' data to help merchants create and send email campaigns. The product targets ecommerce store owners aiming to drive sales through email.
Mailmodo11 shared keywordsMailmodo is a platform that uses AI to help marketers plan, create, and automate email campaigns with interactive elements like forms and polls directly in emails. The service targets email marketers and enables higher engagement and conversion rates through interactive email experiences and AI-powered campaign automation.
Companies competing with BlueLena for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does BlueLena do?
- BlueLena is an all-in-one audience management, digital marketing, and revenue platform built for media and news organizations, supporting donation, membership, and subscription funding models. It provides CRM, marketing automation (built on ActiveCampaign), and first-party data consolidation for over 300 independent news publishers across North America.
- How much funding has BlueLena raised?
- BlueLena has disclosed $650K raised across 1 round.
- Where is BlueLena headquartered?
- BlueLena is headquartered in Cary, US.


