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Bloominous
Techstars '19Monterey Park, US · Founded 2015 · 3 employees on LinkedIn · 1 known investors
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Online wedding florist selling farm-sourced DIY flower kits and full-service floral design direct to couples in the U.S.
Also known as Bloominous, Inc.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Bloominous is an online wedding floral design studio and e-commerce company serving weddings across the United States. It works with flower farms around the world to deliver fresh flowers directly to consumers, offering wedding and event flowers, curated decor and accessories. Customers can order from a catalog of pre-designed floral collections or work one-on-one with a designer to customize arrangements to their event vision.
Product categories include bridal and bridesmaid bouquets, boutonnieres, corsages, centerpieces, aisle decor, altar and chuppah decor, archways, flower crowns, flower baskets and petals, and garlands. Two fulfillment options are offered: a DIY kit that ships flowers, tools, accessories and arranging instructions with pre-event guidance from a design artist, and a full-service option covering arrangement, delivery, setup and event coordination.
The business is classified in e-commerce and florist/nursery-stock wholesale and retail categories, with consumer customers and transactional revenue. Its reported technology stack includes Shopify, Segment, Hotjar, AdRoll, HubSpot, SendGrid, Google Workspace and Piwik.
Business model
Bloominous sells wedding and event flowers direct to consumers through an e-commerce storefront, sourcing blooms from partner farms and shipping them to customers. Buyers choose between a do-it-yourself package (farm-fresh flowers, arranging instructions, floral design tools and custom accessories) and a full-service package that adds arrangement, delivery, setup and an assigned event coordinator. Designers provide concierge consultations to customize pre-designed collections.
Transactional revenue from consumer purchases of floral arrangements, DIY flower kits, decor and accessories, with premium pricing for full-service delivery, setup and event coordination.
Traction
A WeddingWire vendor profile shows a 4.6 out of 5 rating from 471 reviews with a 93% couple recommendation rate, with reviews describing nationwide shipping of DIY and full-service wedding flower orders between 2020 and 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described in a business-data profile as the largest online wedding florist in the United States; compared against other online and traditional flower companies including Bloompop, Poppy, UrbanStems, H.Bloom, Farmgirl Flowers, BloomNation, Floom and ProFlowers.
Positioning rests on direct sourcing from a global network of partner farms, the combination of pre-designed collections with designer-led customization, and a choice between DIY kits and full-service delivery and setup, which allows pricing across a range of wedding budgets.
Technology
The company operates an e-commerce shop built on Shopify, with a reported stack including Segment, Hotjar, AdRoll, HubSpot, SendGrid, Google Workspace, Piwik, Kustomer, Prebid and Cloudflare Bot Management.
Go-to-market
Direct-to-consumer online sales via the company's own Shopify-based storefront, supported by digital advertising and marketing automation tools, plus listings and customer reviews on wedding marketplaces such as WeddingWire.
Engaged couples planning weddings and other events in the United States, across a range of budgets, including small and micro weddings.
Geography
Headquartered in the Los Angeles area of California (variously reported as Monterey Park and Alhambra), serving weddings nationwide across the United States, with flower sourcing from farms internationally and staff reported across North America and Asia.
History
The company has been reported with differing founding years of 2013 and 2015, and participated in the Techstars Anywhere remote accelerator program in 2019. Reported headcount figures vary widely across sources, from about 30 employees as of early 2024 to a 2-10 person team in 2026. Customer reviews on WeddingWire span orders from at least 2020 through 2025.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Bloominous.
Timeline · 1
launches, deals, and filingsListed as a participant in the Techstars Anywhere Remote accelerator program in 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Bloominous - Reviews, Photos & Deals 2026 - Los Angeles, CA - WeddingWireweddingwire.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bloominous do?
- Online wedding florist selling farm-sourced DIY flower kits and full-service floral design direct to couples in the U.S.
- Who are Bloominous's investors?
- Bloominous's investors include Techstars.
- Where is Bloominous headquartered?
- Bloominous is headquartered in Monterey Park, US.