Fundraising Fox

bitdrift

San Francisco, US · Founded 2023 · 31 employees on LinkedIn · 5 known investors

bitdrift provides real-time observability and data collection controls for distributed systems spanning mobile and server infrastructure. The platform targets engineers building internet infrastructure and aims to reduce wasteful data collection while improving debugging capabilities.

Also known as bitdrift labs · bitdriftlabs

Founders & leadership

bitdrift was founded in 2023 by Peter Morelli, Martin Conte Mac Donell, and Matt Klein.

PMPeter Morelli
Peter Morelli𝕏Co-founder & CEOFounder, bitdrift at Amplify Partners
MC
Martin Conte Mac DonellFounder
MK
Matt KleinFounder

Investors · 5

Also in the syndicate · 2

LyftPrimeset

Company profile

researched Aug 2026

bitdrift builds an observability platform focused on mobile applications. Its Capture product pairs a lightweight SDK for Android, iOS and React Native with a control plane, so engineering teams can capture rich on-device telemetry — logs, network context, app state changes and crash reports — and decide remotely what is uploaded. Data is held locally in a ring buffer that the company describes as patented, allowing broad logging on the device while only signals of interest are transmitted and stored in the backend.

Functionality described by the company includes remotely deployed "workflows" that change what is collected without an app release or app-store approval, alerting on crashes and non-fatal issues such as ANRs, out-of-memory errors and slow-loading screens, a timeline for replaying sessions alongside logs and network data, 3D session replay with privacy-conscious handling, synthetic metrics, filtering by device type, OS version and behavior, and "Instant Insights" dashboards covering app health, user experience, resource usage and network performance.

The company has extended the platform toward AI agents: a bitdrift CLI and "bd skills" built on the agentskills.io open standard give coding agents such as Claude Code, Cursor, Codex and Copilot programmatic access to live device data. Press coverage in August 2026 describes bitdrift AI as a real-time system giving agents access to mobile user behavior, live sessions, targeted cohorts and on-demand telemetry via CLI, APIs and skills so issues can be queried, triaged and resolved without app updates.

Founding story

bitdrift originated inside Lyft, where Matt Klein spent eight years building infrastructure including Envoy. For about a year and a half he developed a new business unit at Lyft aimed at commercializing infrastructure components, an effort that acquired its first external customers. Concluding that the opportunity needed to be independent, Klein and co-founders Pete Morelli and Martin Conte Mac Donell spun the effort out, and Klein announced the independent entity named bitdrift in June 2023. The company started with a team of nine, including six people from Lyft, and initially remained in stealth while working with design partners.

Business model

bitdrift sells a commercial SaaS observability platform to engineering organizations, offering a free trial and demos as entry points. Its stated cost model is that customers pay for the data that is actually stored and analyzed rather than for everything generated on device, positioning it against per-host or per-ingested-volume pricing used by traditional observability vendors.

Commercial software product sold to engineering teams, with a free trial and a paid platform; the company positions its pricing around only the data that is stored and analyzed rather than all telemetry generated.

Traction

Customer testimonials come from Lyft, where a director of infrastructure describes using bitdrift in an open beta program to shorten resolution of ship-blocking defects from days or weeks to hours, and from ThredUp, whose mobile engineering lead cites improved problem resolution at scale. Lyft also appears as an investor in the August 2026 funding report.

Latest developments

In August 2026 bitdrift was reported to have raised $15M in total funding from Amplify Partners, 01 Advisors, Primeset and Lyft, with proceeds directed at platform scale, product development and the rollout of bitdrift AI, an agent-facing real-time interface to mobile telemetry via CLI, APIs and custom skills.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

bitdrift positions itself as purpose-built mobile observability, contrasting its approach with what it calls "Old Observability" — tools it characterizes as expensive, oriented toward maximal ingestion, treating devices as passive log shippers, and neglecting mobile. It cites the founding team's background at Lyft, Twitter, AWS, Square, Google, Microsoft and Netflix, and the creation of Envoy, and states it is backed by investors who have funded major observability companies.

Key differentiators claimed by the company are on-device storage via a patented ring buffer that decouples logging volume from ingestion cost, remote real-time control of what is collected without waiting for an app release or store approval, mobile-first design rather than server tooling adapted to mobile, full pre-error session context instead of sampled error logs, and open-standard agent skills that let AI coding agents query live production device data.

Technology

A lightweight mobile SDK (Android, iOS, React Native) writes telemetry into a local on-device ring buffer, described by the company as patented, so that data can be logged broadly but uploaded selectively. A cloud control plane pushes workflow configurations to devices in real time, letting teams change collection without redeploying the app. Device-side logic determines what to log and retain. The platform layers session timelines, 3D session replay, synthetic metrics, alerting and automatically generated dashboards on top, and exposes APIs, a CLI and agent skills based on the agentskills.io open standard.

Go-to-market

Self-serve free trial and requested demos from the company website, supported by public documentation, a public Slack community, developer distribution of SDKs and skills via GitHub and npx, and design-partner relationships established during the stealth period.

Mobile and infrastructure engineering teams at companies operating consumer applications at scale, including mobile engineering leads, infrastructure directors and, increasingly, their AI coding agents. Named customer references include Lyft and ThredUp.

Geography

Headquartered in San Francisco, California, at 600 California St, 11th Floor, San Francisco, CA 94108.

History

The company was announced publicly in June 2023 as a spin-out from Lyft, starting as a team of nine and remaining in stealth while completing its go-to-market feature set with design partners. It subsequently launched its Capture mobile observability product with SDKs for Android, iOS and React Native, and later added agent-facing tooling (bitdrift CLI and bd skills) and bitdrift AI. In August 2026 it was reported to have raised $15M in total funding from Amplify Partners, 01 Advisors, Primeset and Lyft, earmarked for platform scale, product development and the rollout of bitdrift AI.

Risks & controversies

The company competes in an established observability market against incumbent vendors, and its model depends on customers adopting a device-side SDK and a differently structured cost model; session replay and on-device data capture also make user privacy handling a material consideration, which the company addresses by describing replays as privacy-conscious.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Share of collected monitoring data never read (company claim)Jan 202695%
Team size at spin-outJun 20239 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Dynatrace6 shared keywordsDynatrace provides an observability and security platform that uses AI to monitor applications, infrastructure, logs, and digital experience while automating workflows and detecting threats. It serves large enterprises across IT operations, application security, and software delivery.
Datadog6 shared keywordsDatadog is a cloud-based monitoring and security platform that provides observability, analytics, and protection for infrastructure, applications, and data across enterprises. The platform serves development, security, and operations teams managing cloud-native and hybrid environments.
Netezza5 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
VividCortex4 shared keywordsSolarWinds offers an AI-powered IT operations platform for enterprise IT teams, providing monitoring, observability, incident response, IT service management, and database performance across hybrid IT environments. Its tools help organizations detect issues, reduce downtime, and meet service level agreements.
Elastic4 shared keywordsElastic develops search-powered software for enterprises, offering products for search, observability, and security built on Elasticsearch. The company positions its technology to help organizations use their data for AI applications.
Grafana (Link4 shared keywordsGrafana Labs builds an observability platform that collects, visualizes, and alerts on metrics, logs, traces, and profiles from multiple data sources. The platform serves operators and DevOps teams managing complex systems at scale, with AI-powered features to reduce data waste.
Splunk4 shared keywordsSplunk offers a unified platform for security and observability that ingests and analyzes large-scale data across hybrid cloud environments. Its tools support security operations centers with analytics and automated response, and help teams monitor application and infrastructure performance.
New Relic4 shared keywordsNew Relic provides a full-stack observability platform that allows engineering teams to monitor and troubleshoot software systems across their entire stack. The platform serves development and operations teams who need unified data access to plan, build, deploy, and run software applications.
F53 shared keywordsF5 develops application delivery and security software and hardware platforms, including BIG-IP load balancers and application firewalls, for enterprise and government networks. The company serves organizations requiring network traffic management, cybersecurity, and application access control.
Dash03 shared keywordsDash0 offers an observability platform that ingests telemetry data such as logs, spans, and metric data points, with usage-based pricing tied to the volume of telemetry sent rather than bytes, users, or ingestion. It is aimed at engineering and DevOps teams monitoring their systems.

Companies competing with bitdrift for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 3

launches, deals, and filings
Aug 2026
bitdrift reported to have raised $15M in total funding

bitdrift, a San Francisco-based mobile observability platform provider, raised $15M in total funding. Backers included Amplify Partners, 01 Advisors, Primeset and Lyft. Proceeds are intended to support platform scale, product development and the rollout of bitdrift AI.

$15M source ↗

Jan 2026
bd skills and CLI give AI coding agents access to live device telemetry

bitdrift released a CLI and "bd skills" built on the agentskills.io open standard, allowing agents including Claude Code, Cursor, Codex and Copilot to query real-time data from customers' devices.

source ↗

Jun 2023
bitdrift spins out of Lyft as an independent company

Matt Klein announced that he, Pete Morelli and Martin Conte Mac Donell had spun a Lyft business unit out into an independent entity named bitdrift, starting with a team of nine including six people from Lyft, and remaining in stealth while working with design partners.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does bitdrift do?
bitdrift is a San Francisco mobile observability company whose SDK captures on-device telemetry and sends only what teams need.
Who founded bitdrift?
bitdrift was founded by Peter Morelli, Martin Conte Mac Donell, Matt Klein in 2023.
Who are bitdrift's investors?
bitdrift's investors include Amplify Partners, Encoded Ventures, Mango Capital.
Where is bitdrift headquartered?
bitdrift is headquartered in San Francisco, US.