Birdwatch

Birdwatch is a technology-and-services company that provides concierge home maintenance, repair and improvement for residential homeowners on a subscription basis. Members are assigned a dedicated Service Coordinator (also described as a Home Manager) who documents and tracks the home, and work is carried out by in-house W2 technicians and project managers rather than by contractors sourced through a marketplace. Services span general repairs, plumbing, HVAC, electrical, carpentry, painting, exterior and seasonal maintenance, cleaning and organizing, home security and safety, and larger renovation and remodeling projects.

The service is structured around an onboarding process that includes a virtual meeting, optional on-site Home Evaluation documenting systems, finishes, measurements and maintenance history, a customized service roadmap and HomeCare plan, and immediate scheduling of priority work. Ongoing membership includes preventative maintenance planning, quarterly planning sessions, 24/7 after-hours support and periodic "Birdwatch Fix" visits for smaller tasks that can be completed with standard tools and stocked materials. Members interact with the company through a mobile app that allows them to photograph an issue and schedule service.

Birdwatch is organized as a public benefit corporation, with founding documents committing the company to helping individuals and families enjoy the benefits of homeownership through employee benefits, community philanthropy, stakeholder education and advocacy. Under a "1% for Housing Justice" program it dedicates at least 1% of net revenue to its sister non-profit birdSEED, which provides down payment grants to minority and BIPOC first-time homebuyers in its markets.

Founding story

Birdwatch was conceived over several years and shaped by the pandemic-era reassessment of homeowners' time and attention, with the founders arguing that marketplace models commoditize service labor. Press coverage describes the company as launched in 2022 by Chris Rosenbaum, entrepreneur and social justice activist Lisa Wise, and former Capital One executive Ryan Troll; Rosenbaum previously founded the marketing technology firm Voltn and worked at Bertelsmann, while Troll had been head of experimentation and director of personalization at Capital One.

Business model

Birdwatch sells annual memberships billed monthly, positioning itself as a single long-term service partner rather than a per-transaction marketplace. It employs its own technicians and project managers as W2 staff and layers a coordination and planning function on top, and it also coordinates a homeowner's existing vendors for Premier members. A 60-day "Delight Guarantee" allows new members to exit the annual commitment or switch plans within the first 60 days.

Recurring membership subscriptions with a one-time onboarding fee: Birdwatch Core at $200 per month and Birdwatch Premier at $600 per month, each with a $299 onboarding charge. Additional repair, maintenance and project work is managed and billed beyond the included Birdwatch Fix visits.

Traction

Launched service in January 2022 and describes a membership base of "hundreds" of homeowners; investor coverage in January 2024 characterized member growth as rapid enough to require additional staffing. One member testimonial references 18 months of continuous use, and the website lists completed jobs through early 2026.

Latest developments

Birdwatch markets two membership tiers — Core ($200/month) and Premier ($600/month), each with a $299 onboarding fee — anchored by a comprehensive Home Evaluation, dedicated Service Coordinators or Project Managers, quarterly planning sessions and a 60-Day Delight Guarantee.