Billybets
Founded 2024 · 4 employees on LinkedIn · 6 known investors
Billy Bets builds AI-based market making technology for sports prediction markets. The product targets prediction market and sports betting trading, providing order book, live markets, alerts, and P&L tracking.
Also known as Billy Bets · Billy Bets Inc. · BillyBets AI
Founders & leadership
Billybets was founded in 2024 by Joseph O'Rourke.
Investors · 6
Also in the syndicate · 5
Company profile
researched Aug 2026Billy Bets, Inc. (BillyBets, billybets.ai) develops artificial-intelligence software for sports prediction markets. Its public site presents the product as "AI-native market making for sports prediction markets," with interface elements covering an order book, live markets, alerts and P&L tracking across sports events such as NBA, NFL and football matches. The site lists a contact address at the megalabs.xyz domain and a 2026 copyright notice for Billy Bets, Inc.
The company's flagship product is the Billy Terminal, a natural-language interface that converts queries such as "Show me plus-EV NFL props tonight" into live odds, automated execution and real-time, traceable ROI tracking. Billy supports bet discovery across prediction markets including Kalshi and Polymarket by highlighting edges, routing wagers to the best available price, and enabling customized automated strategies that users can execute directly from a wallet. The company describes proprietary machine learning models and large data sets that analyze prediction markets and betting exchanges in real time. Its roadmap as of the September 2025 funding announcement included the public launch of the Billy Terminal, personalized autonomous betting agents, and expanded utility for the $BILLY token.
A third-party data profile (Preqin) lists Billy Bets Inc. as established in 2024, US-based, classified under Travel & Leisure with sub-industries of Casinos & Gambling and Analytics & Performance Software, at an early company stage. That profile contains statements that conflict with the company's own announcements (for example a 2021 platform launch date, a May 14, 2025 funding date, and a subscription revenue model), so those details are recorded here only as unverified aggregator claims.
Founding story
Company materials describe Billy Bets as founded by multi-exit entrepreneurs Jared Augustine and Joe O'Rourke. O'Rourke serves as Co-founder and CEO; Augustine serves as Co-founder and Executive Chairman.
Business model
Billy Bets supplies agentic AI technology to sports bettors, positioning itself as a supplier of automated betting and market-making technology rather than as a sportsbook. Users follow individual predictions or apply Billy's automated strategies, executing bets from their own wallets in one click. An aggregator profile describes a tiered subscription model plus revenue from partnerships with sports betting operators; this is not corroborated by company sources.
Not stated in company sources. A third-party aggregator profile describes tiered subscription plans for access to analytics tools plus revenue from integrating the technology into sports betting operators' platforms; this claim is uncorroborated. The ecosystem also includes a $BILLY utility token providing staking rewards, loyalty incentives and exclusive access.
Traction
Since the Billy Terminal's June 2025 launch, the company reported routing over $1 million in betting volume as of September 2025, with volume growth stated at 23% per week.
Latest developments
The most recent primary announcement in the sources is the September 4, 2025 pre-seed financing, which funds the public launch of the Billy Terminal, personalized autonomous betting agents, and expanded $BILLY token utility. The company website carries a 2026 copyright notice.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Early-stage entrant targeting the sports gaming market, which the company sizes at roughly $250 billion in annual handle. It operates alongside, and routes into, prediction market venues such as Kalshi and Polymarket rather than competing with them directly as a venue.
The company frames its wedge as the low share of sports wagering executed by AI agents on prediction markets — fewer than 1% of bets, against an estimated $250 billion in annual sports wagering handle. It combines natural-language querying, cross-venue edge detection, best-price routing and automated strategy execution with on-chain, wallet-based settlement built on Base.
Technology
Proprietary machine learning models applied to large data sets analyze prediction markets and betting exchanges in real time to surface opportunities and best prices. The system is built on Base, Coinbase's Layer 2 network, and includes a natural-language terminal, edge highlighting, smart order routing, automated strategy execution, autonomous betting agents and traceable ROI tracking. The consumer site references order book, live markets, alerts and P&L components. The $BILLY utility token underpins staking rewards, loyalty incentives and access tiers.
Go-to-market
Direct-to-consumer distribution to sports bettors through the Billy Terminal and social channels (@askbillybets, @billybets_ai), supported by press announcements and a crypto-native investor and angel base including athlete investors.
Sports bettors and prediction-market traders, described by the aggregator profile as individual bettors, gaming operators and sports analytics firms.
Geography
Announcements were datelined New York, and an aggregator profile lists the company as US-based without a specific city. The same aggregator states the platform serves users in Europe and North America and that the company intends to target additional undisclosed geographies.
History
An aggregator profile records the company as established in 2024. The Billy Terminal launched in June 2025, and by early September 2025 the company reported having routed over $1 million in betting volume. On September 4, 2025 the company announced a $1 million pre-seed round with Coinbase Ventures.
Risks & controversies
Third-party database content about the company conflicts with its own announcements on founding and launch timing, funding date and business model, indicating uncertain public data quality. The business operates in regulated sports wagering and crypto-token domains; no regulatory actions or controversies are reported in the sources.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsBilly Bets announced the close of a $1 million pre-seed round with Coinbase Ventures, with participation from Virtuals Ventures, Contango Digital, CMS Holdings, and athlete and crypto-native angel investors. Proceeds are directed to the public launch of the Billy Terminal, personalized autonomous betting agents, and expanded $BILLY token utility.
$1M source ↗
Billy Bets launched the Billy Terminal, a natural-language interface for bet discovery, routing and automated execution across prediction markets; the company reported over $1 million in routed betting volume since launch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Billybetsbillybets.ai · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Billybets do?
- Billy Bets builds AI-native market making and agentic betting tools for sports prediction markets.
- Who founded Billybets?
- Billybets was founded by Joseph O'Rourke in 2024.
- Who are Billybets's investors?
- Billybets's investors include Coinbase Ventures.