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Biiah
Techstars '22Wembley, GB · Founded 2020 · 4 employees on LinkedIn · 2 known investors
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Biiah provides a measurement and evaluation platform designed for arts and culture organizations to demonstrate the wellbeing impact of their programs. The platform captures participant voice and outcomes data specifically for arts-based interventions including music, theatre, and creative activities.
Also known as The Choral Hub Ltd
Founders & leadership
Biiah was founded in 2020 by Xann Schwinn.
Investors · 2
How we know: Cambridge Angels group's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026Biiah provides software for measuring and reporting the impact of participatory arts, culture and community programmes. Organisers run their activity as usual — singing groups, choirs, music workshops, dance classes, drama programmes, festivals and similar events — and Biiah layers data collection around it, sending research-backed wellbeing surveys to participants before, during and after a programme. The platform collects both quantitative scores and qualitative responses, presents incoming responses on a live dashboard, and generates impact reports that can be exported as a PDF or shared via link.
The workflow is presented in three stages: collect (surveys distributed by QR code or link, designed to take under two minutes), track (live dashboard as responses arrive) and report (one-click report generation). Biiah also publishes a consumer-facing mobile app under the same name, distributed on Google Play by THE CHORAL HUB LTD of Cambridge, UK. The app supports singing along to songs, including hearing harmony lines in isolation, and has been extended to surface personalised check-ins and surveys sent by a participant's organisation, with support for users belonging to multiple organisations.
Earlier public material describes Biiah as a health-focused startup helping people establish a daily singing routine through virtual and in-person workshops and a companion app, including group singing-for-health sessions delivered to employees during the workday.
Founding story
Xann Schwinn is identified in press coverage as CEO and Co-Founder of Biiah, which was originally presented as a venture to improve health through singing.
Business model
Biiah sells access to its measurement and reporting platform to organisations that run participatory programmes, with the website's primary conversion action being a booked demo rather than self-serve sign-up. A companion mobile app is distributed free on Google Play and serves as a participant-facing channel for check-ins and organisation-issued surveys.
Traction
Recognised as a winner of the o2h tech kickstarter competition in March 2023, receiving software and web development support for its platform. The company's website states arts organisations are already using it, and its Android app records over 100 downloads with an update released in September 2026.
Latest developments
A September 2026 app update prioritised organisation-issued personalised questions and surveys on the home screen, added automatic clearing of confirmation messages, improved multi-organisation support so users see only the events and surveys of their current organisation, and fixed a keyboard overlay issue.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a dedicated impact-evidence tool for participatory arts and wellbeing programmes, addressing the stated gap that organisations lack a consistent way to collect and report outcome data demanded by funders and commissioners.
Combines research-backed wellbeing surveys with automated report generation in a single workflow built around live programme delivery, pairing quantitative scores with participant narratives and producing funder-ready outputs in one click.
Technology
A survey and analytics platform distributing research-backed wellbeing questionnaires by QR code or link, capturing paired quantitative scores and qualitative responses across pre-, mid- and post-programme points, aggregating them into a live dashboard, and generating shareable impact reports as PDFs or links. A companion Android app delivers personalised organisation surveys and check-ins, supports users across multiple organisations, and includes singing features such as isolated harmony lines. The Play listing states the app may collect personal information, photos and video, and audio, that data is not encrypted in transit, that no data is shared with third parties, and that deletion can be requested.
Go-to-market
Direct sales led by demo bookings from the company website, supported by a mailing list sign-up and a participant-facing app; the site states that arts organisations are already using the platform.
Arts and culture organisations and other programme providers that need to evidence outcomes for funders, commissioners, trustees and boards: community choirs and singing groups, arts and culture workshops, corporate and workplace wellbeing programmes, care home and health programmes, festivals and single-event experiences, and schools and education programmes.
Geography
United Kingdom; the app developer listing gives a Cambridge, England address and a UK telephone contact, and the o2h award coverage places the company in the Cambridge ecosystem.
History
Biiah was initially described as a platform for establishing a daily singing routine to improve health via virtual and in-person workshops, a companion app, and group singing-for-health sessions for employers; in March 2023 it won the o2h tech kickstarter competition, whose CEO cited support for accelerating its technology alongside client growth. The offering is now presented as an impact measurement and reporting platform for participatory arts, culture and community programmes. The associated Android app is published by THE CHORAL HUB LTD in Cambridge, UK.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsBiiah was announced as the second winner of the o2h tech kickstarter competition run by o2h technology in Cambridge, UK. The award provides software and web development support to seed-stage companies building or expanding MVPs, offsetting much of the recipient's tech costs.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Biiahbiiah.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Biiah do?
- Biiah is a UK platform that measures and reports the wellbeing impact of arts, culture and community programmes.
- Who founded Biiah?
- Biiah was founded by Xann Schwinn in 2020.
- Who are Biiah's investors?
- Biiah's investors include Cambridge Angels group, Techstars.
- Where is Biiah headquartered?
- Biiah is headquartered in Wembley, GB.