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Bettrdata

Founded 2020 · 17 employees on LinkedIn · 6 known investors

Find your way into Bettrdata

31 people in our graph share verified history with the Bettrdata team — schools, employers, funds. One of them is your warm intro.

Ben Sanbornunlockedknows Aaron Dix · together at Regis University (overlapped)
×9knows the team · via Regis University
knows the team · via University of Northern Colorado
knows the team · via Gloo

Bettrdata provides end-to-end data workflow automation that handles ingestion, transformation, validation, enrichment, and activation across structured and unstructured sources, using AI to manage schema mapping, deduplication, and compliance. It serves data professionals across industries such as direct mail, retail, fintech, healthcare, manufacturing, and marketing, with deployment on-premise, in private cloud, or fully hosted.

Also known as BettrData · BettrData Inc. · BettrData.io

Founders & leadership

Bettrdata was founded in 2020 by Aaron Dix.

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Aaron DixinFounderAaron Dix has over 20 years of experience in database marketing and big data solutions, and founded Bettrdata, a data operations platform that automates ingestion, transformation, validation, and enrichment of customer and vendor data using automation and machine learning.

Investors · 6

Also in the syndicate · 3

Growth Warrior CapitalleadRange VenturesleadSaaS Ventures

Company profile

researched Aug 2026

BettrData (BettrData.io) is a Colorado-based software company that builds an AI-native, highly automated data operations workflow platform. The product is designed to manage the full data lifecycle — from ingestion through transformation, validation, enhancement and activation — across varied sources and formats, replacing manual pipeline work with automated processes. It provides a no-code/low-code interface for building data pipelines and is built to consume high volumes of batch data with varied or evolving layouts.

The platform, associated with the Forge AI Data Operations brand, is offered on-premises, in a private cloud, or as the hosted BettrData Cloud, which supports customers with data residency or regulatory constraints. The company positions the platform as reducing engineering burden, improving compliance and lowering operational costs, with vendors of large-scale data pipeline and analytics tooling identified as comparable companies.

Founding story

Founder Aaron Dix spent years working in enterprise data systems and observed that data operations grew increasingly complex and costly as companies scaled, with teams maintaining fragile pipelines, patchwork integrations and substantial manual work. Rather than adding another tool, he set out to build a single flexible platform that could automate the entire workflow, founding BettrData in 2020 in Black Hawk, Colorado — a deliberate choice to build outside a major startup hub.

Business model

BettrData sells a B2B software platform for data operations, offered with flexible deployment models — on-premises, private cloud, or the fully hosted BettrData Cloud — alongside a suite of services supporting data operations management.

Software platform sold to enterprise customers, with deployment options ranging from on-premises and private cloud installations to the hosted BettrData Cloud; estimated annual revenue is reported in the $1M–$10M range as of July 2026.

Traction

Approximately 20 employees are reported as of July 2026 across three continents, with roughly $9.3 million in total funding raised across a 2024 seed round and a 2025 venture round, and estimated annual revenue of $1M–$10M.

Latest developments

In May 2025 BettrData raised $4.94 million in venture funding led by Range Ventures and Growth Warrior Capital, named Chris McDonald President and Managing Director, and released the next generation of its platform.

Full profile — market position, technology, go-to-market, geography, history

Market position

BettrData is described as a small to mid-sized software company in the software development sector serving commercial data product and service providers, competing with mid-market data operations vendors and compared with data pipeline, analytics and data management platform providers.

BettrData emphasizes an AI-native, no-code/low-code approach that automates the workflow from ingestion through activation rather than adding another point tool to an existing stack, positioning itself as a scalable alternative to brittle pipelines and offering on-premises, private cloud and hosted deployment to suit regulated environments.

Technology

The platform uses AI and machine learning to transform, enhance and validate data, automating multi-sourced data operations across the lifecycle from ingestion to activation, with a no-code/low-code pipeline builder. Reported web technologies include Angular, Webpack, HubSpot, LiveIntent, html5media, Google Fonts API and YouTube.

Go-to-market

The company markets a B2B software platform to commercial data product and service providers and enterprises with heavy data operations needs, with funding directed at expanding the rollout of its workflow automation platform and services.

Commercial data product and service providers and enterprises handling high volumes of multi-sourced batch data with varied or evolving layouts, including organizations in fintech, healthcare and other regulated sectors.

Geography

Headquartered in Colorado, United States, with locations cited as Black Hawk, Golden and Arvada; employees are reported across North America, Europe and Oceania.

History

The company was founded in 2020 by Aaron Dix in Black Hawk, Colorado, and has also been described as based in Golden and Arvada, Colorado. It raised a $2.2 million seed round announced in April 2024, led by Range Ventures with SaaS Ventures and the Greater Colorado Venture Fund participating. In May 2025 it raised a further $4.94 million in venture funding led by Range Ventures and Growth Warrior Capital, appointed Chris McDonald as President and Managing Director effective May 1, 2025, and launched the next generation of its platform later that month. Howdy Partners is also an investor.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJul 202620 people
Estimated annual revenueJul 2026$1M - $10M
Total funding raisedJul 2026$9.3M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
May 2025
BettrData launches next generation of its platform

source ↗

May 2025
BettrData raises $4.94M in venture funding

Venture funding of $4.94 million led by Range Ventures and Growth Warrior Capital.

$4.9M source ↗

May 2025
Chris McDonald appointed President and Managing Director

BettrData, creator of Forge AI Data Operations, appointed Chris McDonald as President and Managing Director effective May 1, 2025.

source ↗

Apr 2024
BettrData raises $2.2M seed round led by Range Ventures

Seed funding round of $2.2 million led by Range Ventures with participation from SaaS Ventures and Greater Colorado Venture Fund, intended to expand the rollout of the company's data operations workflow automation platform and services.

$2.2M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Bettrdata do?
BettrData is a Colorado software company offering an AI-native platform that automates data operations from ingestion through activation.
Who founded Bettrdata?
Bettrdata was founded by Aaron Dix in 2020.
Who are Bettrdata's investors?
Bettrdata's investors include Greater Colorado Venture Fund, Range VC, Service Provider Capital.