Who founded Better Not Younger?

Better Not Younger was founded by Sonsoles Gonzalez in 2021.

Who are Better Not Younger's investors?

Better Not Younger's investors include H Venture Partners.

How much funding has Better Not Younger raised?

Better Not Younger has disclosed $3.5M raised across 1 round.

Where is Better Not Younger headquartered?

Better Not Younger is headquartered in Miami, US.

Better Not Younger

Miami, US · Founded 2021 · Delaware corporation · 1 known investors

Better Not Younger is a haircare brand offering science-based formulas for aging hair, addressing thinning, dryness, grays, and scalp changes. It targets women over 40 and positions itself around celebrating aging rather than reversing it.

Consumer Direct to Consumer E-commerce Wellness & Fitness

Founders & leadership

Better Not Younger was founded in 2021 by Sonsoles Gonzalez.

Sonsoles GonzalezFounder

Giovanni Di MellaNamed on SEC filing

Augusto MorontaNamed on SEC filing

Pablo Gomez de PablosNamed on SEC filing

Alberto Tovar PhelpsNamed on SEC filing

Investors · 1

H Venture PartnersCincinnati · $250K – $5M

Reported raises · per SEC filings

Form D private placements

$3.5M disclosed across 1 round · 2022

▶$3.5MraisedNov 2022 · 17 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Giovanni Di MellaDirector
Augusto MorontaExecutive Officer, Director
Sonsoles GonzalezExecutive Officer, Director
Pablo Gomez de PablosDirector
Alberto Tovar PhelpsDirector

Offering amount: $3.5M
Amount sold: $3.5M
Proceeds to insiders: $1.5M
First sale: Sep 2022
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Hims & Hers4381 shared keywordsUS direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.

Allure4339 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Companies competing with Better Not Younger for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Is Better Not Younger Cruelty-Free & Vegan in 2026? THE TRUTHcrueltyfreekitty.com · Sep 2022

Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers | Beauty Independentbeautyindependent.com · Sep 2021

Frequently asked questions

What does Better Not Younger do?: Better Not Younger is a haircare brand offering science-based formulas for aging hair, addressing thinning, dryness, grays, and scalp changes. It targets women over 40 and positions itself around celebrating aging rather than reversing it.
Who founded Better Not Younger?: Better Not Younger was founded by Sonsoles Gonzalez in 2021.
Who are Better Not Younger's investors?: Better Not Younger's investors include H Venture Partners.
How much funding has Better Not Younger raised?: Better Not Younger has disclosed $3.5M raised across 1 round.
Where is Better Not Younger headquartered?: Better Not Younger is headquartered in Miami, US.