Who founded Better Not Younger?

Better Not Younger was founded by Sonsoles Gonzalez in 2021.

Who are Better Not Younger's investors?

Better Not Younger's investors include H Venture Partners.

How much funding has Better Not Younger raised?

Better Not Younger has disclosed $3.5M raised across 1 round.

Where is Better Not Younger headquartered?

Better Not Younger is headquartered in Miami, US.

Better Not Younger

Miami, US · Founded 2021 · Delaware corporation · 1 known investors

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Better Not Younger is a haircare brand offering science-based formulas for aging hair, addressing thinning, dryness, grays, and scalp changes. It targets women over 40 and positions itself around celebrating aging rather than reversing it.

Consumer Direct to Consumer E-commerce Wellness & Fitness

Founders & leadership

Better Not Younger was founded in 2021 by Sonsoles Gonzalez.

Sonsoles Gonzalez Founder & Board DirectorSonsoles Gonzalez held senior executive positions at Procter & Gamble and L'Oréal, including general manager of L'Oréal Spain's consumer products business with a $370M P&L, before founding Better Not Younger, a haircare brand for women over 40.

Giovanni Di MellaNamed on SEC filing

Augusto MorontaNamed on SEC filing

Pablo Gomez de PablosNamed on SEC filing

Alberto Tovar PhelpsNamed on SEC filing

Investors · 1

H Venture Partnerslisted by H Venture PartnersCincinnati · $250K – $5M

How we know: H Venture Partners's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$3.5M disclosed across 1 round · 2022

▶$3.5MraisedNov 2022 · 17 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Giovanni Di MellaDirector
Augusto MorontaExecutive Officer, Director
Sonsoles GonzalezExecutive Officer, Director
Pablo Gomez de PablosDirector
Alberto Tovar PhelpsDirector

Offering amount: $3.5M
Amount sold: $3.5M
Proceeds to insiders: $1.5M
First sale: Sep 2022
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

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Frequently asked questions

What does Better Not Younger do?: Better Not Younger is a haircare brand offering science-based formulas for aging hair, addressing thinning, dryness, grays, and scalp changes. It targets women over 40 and positions itself around celebrating aging rather than reversing it.
Who founded Better Not Younger?: Better Not Younger was founded by Sonsoles Gonzalez in 2021.
Who are Better Not Younger's investors?: Better Not Younger's investors include H Venture Partners.
How much funding has Better Not Younger raised?: Better Not Younger has disclosed $3.5M raised across 1 round.
Where is Better Not Younger headquartered?: Better Not Younger is headquartered in Miami, US.