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Better & Better

Founded 2019 · 12 employees on LinkedIn · 3 known investors

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Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.

ConsumerDirect to ConsumerHardwareWellness & Fitness

Founders & leadership

Better & Better was founded in 2019 by Vladimir Vukicevic, Mary Costa, and Jerry Hu.

VVVladimir Vukicevic
Vladimir VukicevicCo-founder & CEOHe previously co-founded Meural, a digital art platform acquired by NETGEAR in 2018, and RocketHub, a crowdfunding platform acquired by EFactor Group in 2015.
MCMary Costa
Mary CostaCo-founder & Marketing AdvisorMary Costa is co-founder and marketing advisor at Better & Better, an oral care company that develops toothpaste and sonic toothbrushes with natural ingredients. She has held marketing leadership roles focused on consumer strategy, branding, and multi-channel campaign management.
JHJerry Hu
Jerry HuCo-founder & COOJerry Hu previously worked as an analyst providing insights to pharmaceutical and energy companies, then spent four years at FreshDirect managing a significant portion of operations and building expertise in leadership and product management. He co-founded Meural, a digital art platform acquired by NETGEAR in 2018, before co-founding Better & Better.

Investors · 3

Ocampo Capitallisted by Ocampo CapitalSan Francisco · $1M – $10Mvia Karl Bracken · inferred

How we know: Ocampo Capital's portfolio page · Not right? Tell us

Dreamers VCreportedEl Segundo · $500K – $5M

How we know: a partner's Signal profile · Not right? Tell us

Founder mafia

2 people who came through Better & Better went on to found or lead other companies.

Vladimir VukicevicCo-founder & CEOFounded MeuralJerry HuCo-founder & COOFounded Meural

Frequently asked questions

What does Better & Better do?
Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.
Who founded Better & Better?
Better & Better was founded by Vladimir Vukicevic, Mary Costa, Jerry Hu in 2019.
Who are Better & Better's investors?
Better & Better's investors include Fifth Quarter Ventures, Ocampo Capital, Dreamers VC.