Better & Better
Founded 2019 · 12 employees on LinkedIn · 1 known investors
Find your way into Better & Better
188 people in our graph share verified history with the Better & Better team — schools, employers, funds. One of them is your warm intro.
Shuchi Pandyaunlockedknows Jerry Hu · together at NYU Stern School of Business (overlapped)
knows the team · via Meural
knows the team · via Lincoln Center for the Performing Arts
×4knows the team · via NYU Stern School of Business
×3knows the team · via PA Consulting Group
×2knows the team · via Lowell High School
Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.
Founders & leadership
Better & Better was founded in 2019 by Vladimir Vukicevic, Mary Costa, and Jerry Hu.
VV

Vladimir VukicevicinCo-founder & CEOHe previously co-founded Meural, a digital art platform acquired by NETGEAR in 2018, and RocketHub, a crowdfunding platform acquired by EFactor Group in 2015.
MC

Mary CostainCo-founder & Marketing AdvisorMary Costa is co-founder and marketing advisor at Better & Better, an oral care company that develops toothpaste and sonic toothbrushes with natural ingredients. She has held marketing leadership roles focused on consumer strategy, branding, and multi-channel campaign management.
JH

Jerry HuinCo-founder & COOJerry Hu previously worked as an analyst providing insights to pharmaceutical and energy companies, then spent four years at FreshDirect managing a significant portion of operations and building expertise in leadership and product management. He co-founded Meural, a digital art platform acquired by NETGEAR in 2018, before co-founding Better & Better.
Investors · 1
Founder mafia
2 people who came through Better & Better went on to found or lead other companies.
Frequently asked questions
- What does Better & Better do?
- Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.
- Who founded Better & Better?
- Better & Better was founded by Vladimir Vukicevic, Mary Costa, Jerry Hu in 2019.
- Who are Better & Better's investors?
- Better & Better's investors include Ocampo Capital.

