Fundraising Fox

Better & Better

Founded 2019 · 12 employees on LinkedIn · 1 known investors

Find your way into Better & Better

188 people in our graph share verified history with the Better & Better team — schools, employers, funds. One of them is your warm intro.

Shuchi Pandyaunlockedknows Jerry Hu · together at NYU Stern School of Business (overlapped)
knows the team · via Meural
knows the team · via Lincoln Center for the Performing Arts
×4knows the team · via NYU Stern School of Business
×3knows the team · via PA Consulting Group
×2knows the team · via Lowell High School

Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.

Founders & leadership

Better & Better was founded in 2019 by Vladimir Vukicevic, Mary Costa, and Jerry Hu.

VVVladimir Vukicevic
Vladimir VukicevicinCo-founder & CEOHe previously co-founded Meural, a digital art platform acquired by NETGEAR in 2018, and RocketHub, a crowdfunding platform acquired by EFactor Group in 2015.
MCMary Costa
Mary CostainCo-founder & Marketing AdvisorMary Costa is co-founder and marketing advisor at Better & Better, an oral care company that develops toothpaste and sonic toothbrushes with natural ingredients. She has held marketing leadership roles focused on consumer strategy, branding, and multi-channel campaign management.
JHJerry Hu
Jerry HuinCo-founder & COOJerry Hu previously worked as an analyst providing insights to pharmaceutical and energy companies, then spent four years at FreshDirect managing a significant portion of operations and building expertise in leadership and product management. He co-founded Meural, a digital art platform acquired by NETGEAR in 2018, before co-founding Better & Better.

Investors · 1

Founder mafia

2 people who came through Better & Better went on to found or lead other companies.

Frequently asked questions

What does Better & Better do?
Better & Better develops and sells oral care products including toothpaste and sonic toothbrushes formulated with natural, clean ingredients and designed to support whole-body health while minimizing environmental impact. The company targets consumers seeking alternative oral care options that avoid harsh chemicals and synthetic additives.
Who founded Better & Better?
Better & Better was founded by Vladimir Vukicevic, Mary Costa, Jerry Hu in 2019.
Who are Better & Better's investors?
Better & Better's investors include Ocampo Capital.