/Companies

Betr

Miami, US · Founded 2021 · 24 known investors

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Betr is a real money gaming mobile app offering player-stat pick games, a social sportsbook, a social casino, and skill-based arcade games where users can win cash prizes. It targets consumer sports and casino gamers and plans to add a sports predictions product.

Also known as Betr · Betr Holdings Inc. · betr.app

Founders & leadership

Betr was founded in 2021 by Jake Paul and Joey Levy.

JP
Jake PaulFounder
JLJoey Levy
Joey LevyFounderInvestor at 305 Ventures
RK
Ross KestinNamed on SEC filing
NB
Nakisa BidarianNamed on SEC filing
SB
Saxon BaumNamed on SEC filing
GW
Geoffrey WooNamed on SEC filing
GE
Greg ElinskyNamed on SEC filing

Board

JRJeff Ransdell
Jeff RansdellBoard directorFounding Partner and Managing Director at Fuel Venture Capital

Investors · 24

Fuel Venture Capitallisted by Fuel Venture CapitalMiami · $250K – $10M

How we know: Fuel Venture Capital's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · press coverage · research · prnewswire.com · Not right? Tell us

Also in the syndicate · 4

Jake Paul (Anti Fund)Joey LevyRoger Ehrenberg (IA Sports Ventures / Eberg Capital)leadRoger Ehrenberg / Eberg Capital

Funding

SEC filings, press & company announcements

$120.4M disclosed across 4 of 5 rounds · 2022–2024

▶$50.7MraisedJun 2024 · 92 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg ElinskyDirector
  • Nakisa BidarianDirector
  • Ross KestinDirector
  • Saxon BaumDirector
  • Roger EhrenbergDirector
  • Joey LevyExecutive Officer, Director
  • Scott MarshallDirector
  • Geoffrey WooDirector
  • Jeff RansdellDirector
  • Pat RamseyDirector
Offering amount
$57.7M
Amount sold
$50.7M
First sale
May 2023
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$23.4MraisedNov 2022 · 49 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jake PaulExecutive Officer, Director
  • Ross KestinDirector
  • Nakisa BidarianDirector
  • Jeff RansdellDirector
  • Saxon BaumDirector
  • Geoffrey WooDirector
  • Joey LevyExecutive Officer, Director
  • Greg ElinskyDirector
Offering amount
$26.5M
Amount sold
$23.4M
First sale
Oct 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$31.3MraisedNov 2022 · 100 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg ElinskyDirector
  • Jake PaulExecutive Officer, Director
  • Ross KestinDirector
  • Jeff RansdellDirector
  • Nakisa BidarianDirector
  • Joey LevyExecutive Officer, Director
  • Saxon BaumDirector
  • Geoffrey WooDirector
Offering amount
$31.3M
Amount sold
$31.3M
First sale
Jan 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$375Mvaluation at Strategic equity financingMar 2024
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Company profile

researched Aug 2026

Betr is a mobile real money gaming application that combines several consumer gaming formats in a single app. Its core products are Picks, a fantasy pick'em game in which users select more or less on individual player statistics with advertised payouts of up to 10,000x the entry; a social sportsbook for making picks on games across multiple leagues; a social casino offering slots and table games whose play can be redeemed for real cash prizes; and an Arcade product in which users play mobile skill games for real cash against other players. The company describes the combined offering as a real money gaming "super app."

A Predictions product, described as allowing users to make predictions on sports and other subjects, is listed on the company website as coming soon. Betr also publishes responsible-gaming material, including the National Council on Problem Gambling helpline, and states a minimum age of 18 to open an account and play its real money gaming products. Availability of Picks, Sportsbook, Casino and Arcade varies by jurisdiction, and the site directs users to a location-based availability page.

Business model

Betr operates a consumer mobile application through which users pay to enter real money gaming products, including fantasy pick'em entries, social sportsbook picks, social casino play redeemable for cash prizes, and paid skill-based arcade matches against other players. User acquisition is supported by promotional offers such as a "No Sweat Entries" new-user offer of up to $200, under which a user can build two lineups of up to $100 each and receive the entry back if the lineups do not win. The company also references a partners program.

Revenue is generated from paid user entries and play across Betr's fantasy pick'em, social sportsbook, social casino and arcade products.

Traction

The company's website states that more than $1 billion has been paid out to players on Betr.

▸Full profile — market position, go-to-market, geography

Market position

Betr presents itself as the first real money gaming super app, spanning fantasy pick'em, social sportsbook, social casino and skill-based arcade products.

Betr positions itself as a single application bundling fantasy pick'em, social sportsbook, social casino and skill-based arcade gaming, rather than offering these formats as separate products, and advertises payout multiples of up to 10,000x on its Picks game.

Go-to-market

Direct-to-consumer distribution via a mobile app, supported by promotional new-user offers, referral and sharing prompts, email capture for bonuses, a partners program, and press placements referenced in a "Featured in" section of the website.

Consumers aged 18 and over in jurisdictions where its products are available, including sports fans playing player-stat pick games and sportsbook picks, and casino and mobile-game players.

Geography

The company's website lists Miami, Florida in its copyright notice. Product availability is presented as varying by location across Picks, Sportsbook, Casino and Arcade, and its responsible-gaming resources reference help lines covering all 50 U.S. states, Canada and the U.S. Virgin Islands.

Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Betr Arcade state availabilityMay 202638 states
Betr Media social engagementsMar 2024140,000,000 engagements
Betr Media social followersMar 20242,500,000 followers
Betr Media social impressionsMar 20242,600,000,000 impressions
Betr Picks state availabilityMay 202634 states
Betr Social Casino state availabilityMay 202635 states
Betr Social Sportsbook state availabilityMay 202636 states
Brand partnersJan 202430 partners (almost thirty)
Paying usersMay 20261,000,000 users
Pre-money valuation (Series A2)Jun 2023$300M
Total funding to dateMar 2024$100M
Total paid out to usersJan 2026$1B
ValuationMar 2024$375M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 20

launches, deals, and filings
Jul 2026
Executive promotions: COO, CMO and Chief Content Officer

Alex Ursa promoted to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer and Mike Denevi to Chief Content Officer.

source ↗

Jun 2026
World Cup promotion hedged with Polymarket position

Betr hedged a 10,000,000 free spins promotion and a $1.776M World Cup payout promotion with a Polymarket position on Team USA.

source ↗

May 2026
Acquisition of NFA-registered broker Ascent Capital Management

Betr acquired Ascent Capital Management Inc., an introducing broker registered since 2011, securing NFA and CFTC registration and becoming a CFTC-registered introducing broker to support the launch of Polymarket-powered prediction markets.

source ↗

Mar 2026
Prediction markets partnership with Polymarket announced

Betr announced plans to launch prediction markets powered by Polymarket within its app.

source ↗

Mar 2026
Betr Social Casino launched in 35 states

source ↗

Sep 2025
Lonzo and LiAngelo Ball join Betr as equity partners

The Ball brothers became equity partners and brought a re-branded podcast to the platform for NBA tip-off week.

source ↗

Sep 2025
Revamped Betr Picks and launch of Betr Arcade

Betr announced a revamp of its daily fantasy pick 'em product with industry-highest 10,000x payouts, a free $10 play, and the launch of Betr Arcade.

source ↗

Sep 2024
Talk Tuah podcast launched with Haliey Welch

Betr added viral internet personality Haliey Welch with the Talk Tuah podcast, which reached #2 on Spotify in the weeks after launch.

source ↗

Aug 2024
Launch of "Group Mode" for Betr Picks and soft launch of new Betr Sportsbook

Betr launched a peer-to-peer product for Betr Picks and soft launched its new sportsbook, which includes same game parlays, SGP+, player props, futures, exotics, micro-markets and traditional markets across pre-match and in-play.

source ↗

Aug 2024
License acquired to Huddle Tech sports gaming technology

source ↗

Apr 2024
Became most-followed sports betting company on TikTok

Betr surpassed DraftKings and FanDuel in TikTok following.

source ↗

Mar 2024
$15M strategic equity financing at $375M valuation

Co-led by Harmony Partners and 10x Capital with participation from Fuel Venture Capital, Aliya Capital Partners and Roger Ehrenberg/Eberg Capital, bringing total funding to $100M.

$15M source ↗

Mar 2024
Dan Maas and Andrew Winchell join senior leadership

Dan Maas joined from Wave Sports & Entertainment as Head of Media Revenue, Partnerships and Strategy; Andrew Winchell joined from FanDuel, where he was Director of Regulatory Affairs, as Head of Government Affairs.

source ↗

Mar 2024
Temporary Indiana sports wagering license received

Betr received a temporary sports wagering license from the Indiana Gaming Commission; the company also disclosed sportsbook market access in Pennsylvania, Ohio, Virginia, Indiana, Colorado and Kentucky, and iGaming market access in Pennsylvania.

source ↗

Jan 2024
2024 online sports betting and iGaming expansion plans announced

Betr announced new market access deals for online sportsbook and iGaming.

source ↗

Sep 2023
Real money sportsbook launched in Virginia

Virginia became Betr's third real-money online sports betting market.

source ↗

Jul 2023
Launch of Betr Picks real-money fantasy sports vertical

Betr introduced Betr Picks, a pick 'em style fantasy game, across the United States to complement its existing products.

source ↗

Jun 2023
Betr raises $35M Series A2 at $300M pre-money valuation

Round co-led by Roger Ehrenberg via IA Sports Ventures and Eberg Capital and by Fuel Venture Capital, which increased its total investment from $10M to $20M. Initial closings held in Q2 2023 with a final closing scheduled in Q3.

$35M source ↗

Jun 2023
Acquisition of the Chameleon sportsbook platform from FansUnite

Betr acquired the Chameleon platform from FansUnite (TSX: FANS) to launch V1 of its online sportsbook with full sportsbook capabilities and to support two additional real money gaming verticals.

source ↗

Jan 2023
Best Sports Betting Content at the Hashtag Sports Awards

Betr Media won Best Sports Betting Content at the 2023 Hashtag Sports Awards and was nominated for Best Original Content (BS w/ Jake Paul) and Best Use of Gamification (Betr Ticket). It won the same category again in 2024, with nominations for Best Athlete Podcast, Best Advertisement and Best Short Form Video.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Betr Holdings, Inc.Delaware

▸Research sources · 9

primary sources listed

9 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Betr do?
Betr is a mobile real money gaming app combining fantasy pick'em, a social sportsbook, a social casino and skill-based arcade games.
Who founded Betr?
Betr was founded by Jake Paul, Joey Levy in 2021.
Who are Betr's investors?
Betr's investors include 305 Ventures, Aliya Capital Partners, Anti, Beaconsfield Capital, Elizabeth Street Ventures, FJ Labs, Florida Funders, Flucas Ventures and 12 more.
How much funding has Betr raised?
Betr has disclosed $120.4M raised across 4 of its 5 known rounds.
Where is Betr headquartered?
Betr is headquartered in Miami, US.