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bestselfy
Techstars '20Orleans, US · Founded 2019 · 3 employees on LinkedIn · 1 known investors
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Bestselfy supports behavioral change and workplace engagement through leadership and team development programs aimed at creating happier, more engaged, and high-performing workplaces.
Also known as bestselfy
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026bestselfy operates a digital coaching platform aimed at managers and their teams. The product is delivered as an app-based "pocket coach" that provides employees and managers with guidance, support and personalized growth opportunities in the flow of work. The company frames the problem it addresses as employee attrition driven by workers not feeling valued by their managers, and positions coaching as the core leadership soft skill most managers lack.
The platform follows a staged digital coaching solution that begins with a discovery step, in which the user receives insights into personality, strengths and skills and is given a personalized coaching plan. From there, managers receive curated coaching models, automated tips, prompts and topics tied to each employee's progress, plus "coaching nudges" intended to prompt engagement with team members. The stated outcomes are higher-performing teams through increased transparency, trust and communication, along with talent growth and retention.
Third-party listing material describes the offering as an AI-powered pocket coach that develops employees' soft skills for higher individual and team performance, and classifies the company under artificial intelligence, machine learning and professional training and coaching.
Founding story
bestselfy was founded in 2019 and is led by Hilary Klassen, its CEO and founder. The product was developed by a team of experienced coaches, business psychologists and technologists.
Business model
bestselfy sells an app-based coaching platform to employers for use by their managers and workforce. The website funnels prospects through a free trial and a "book a demo" motion, indicating a B2B software sale rather than direct-to-consumer purchase.
Traction
Listed as a pre-seed stage company with 1-10 employees. The team page names a founder and CEO alongside roles covering coaching expertise, product, engineering, product marketing, content strategy, L&D strategy and a roster of coaches and facilitators.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, pre-seed stage company in the professional training and coaching category, applying AI and app-based delivery to manager coaching and soft-skill development.
The company emphasizes coaching delivered in the flow of work, with personalized plans derived from individual insights and automated nudges tailored to each employee's progress, and states the product was built by a team of coaches, business psychologists and technologists drawing on coaching, psychology and people-development research.
Technology
The product is an app platform combining assessment-based insights into personality, strengths and skills with personalized coaching plans, curated coaching models, automated prompts and nudges tied to employee progress. External listing material characterizes the pocket coach as AI-powered and categorizes the company under artificial intelligence and machine learning.
Go-to-market
Inbound web-based acquisition with a free trial and demo booking as the main conversion paths, supported by product and content marketing roles on the team.
Employers seeking to develop managers and retain talent; the primary users are people managers and their team members within organizations.
Geography
Locations listed include Boston and Orleans, Massachusetts, USA; Malaga, Spain; and Orleans, France, with a distributed team of coaches and facilitators.
History
The company was founded in 2019 and appears on the Techstars job board as a pre-seed stage company.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- bestselfybestselfy.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does bestselfy do?
- bestselfy is a digital coaching platform that helps managers coach their teams through an app-based "pocket coach."
- Who are bestselfy's investors?
- bestselfy's investors include Techstars.
- Where is bestselfy headquartered?
- bestselfy is headquartered in Orleans, US.