/Companies

Best Response Strategies

Richmond, US · Founded 2010 · Virginia LLC

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Founders & leadership

JSJeff Schroeder
Jeff SchroederExecutive
WW
Wei WangExecutive
DHDaniel H. McMurtrie
Daniel H. McMurtrieExecutiveDaniel H. McMurtrie founded Best Response Strategies and developed the SIMPLE software platform; he previously founded or invested in multiple companies across medical, financial services, retail and funeral services, including Immobili LLC (sold to Crown Castle), Intelitap Solutions (sold to Bevinco), and served as Vice Chairman and Managing Director of Corporate Development at Kenmar/Nihon Asset Management from 2003-2007. McMurtrie holds an honors degree from the University of Richmond.
JF
Jennifer FrazierExecutive
TM
Thomas Michael DalyExecutive
RH
Robert HortonExecutive

Board

WB
W. Brent RiceBoard director

Reported raises · per SEC filings

Form D private placements

$29.6M disclosed across 10 rounds · 2010–2021

▶$7.9MraisedDec 2023 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jennifer FrazierExecutive Officer
  • Jeffrey SteinbergExecutive Officer
  • James FrischlingDirector
  • Daniel H. McMurtrieExecutive Officer, Director
  • William J. KearnsDirector
Offering amount
$9.2M
Amount sold
$7.9M
Proceeds to insiders
$1M
First sale
Dec 2021
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.6MraisedOct 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • JENNIFER R. FRAZIERExecutive Officer
  • DANIEL H. MCMURTRIEExecutive Officer, Director
  • WEI WANGExecutive Officer
  • William J. KearnsDirector
Offering amount
$4.5M
Amount sold
$3.6M
Proceeds to insiders
$500K
First sale
Jan 2021
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$650KraisedJul 2020 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William J. KearnsDirector
  • DANIEL H. MCMURTRIEExecutive Officer, Director
  • W. BRENT RICEDirector
  • WEI WANGExecutive Officer
  • JENNIFER R. FRAZIERExecutive Officer
Offering amount
$1.5M
Amount sold
$650K
Proceeds to insiders
$375K
First sale
Jul 2020
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.8MraisedMay 2019 · 20 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • DANIEL H. MCMURTRIEExecutive Officer, Director
  • WEI WANGExecutive Officer
  • JENNIFER R. FRAZIERExecutive Officer
  • A. RUSSELL KIRKDirector
  • W. BRENT RICEDirector
  • TRYGVE MIKKELSENDirector
Offering amount
$3M
Amount sold
$1.8M
Proceeds to insiders
$800K
First sale
May 2019
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.7MraisedJan 2018 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • CHRIS SULLIVANDirector
  • JENNIFER FRAZIERExecutive Officer
  • WILLIS EDWARD LOWE IIIDirector
  • WEI WANGExecutive Officer
  • TRYGVE MIKKELSENDirector
  • DANIEL H. MCMURTRIEExecutive Officer, Director
  • W. BRENT RICEDirector
  • A. RUSSELL KIRKDirector
Offering amount
$6M
Amount sold
$5.7M
Proceeds to insiders
$2.5M
First sale
Aug 2017
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$102.8KraisedJun 2017 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • CHRIS SULLIVANDirector
  • WEI WANGExecutive Officer
  • DANIEL H. MCMURTRIEExecutive Officer, Director
  • TRYGVE MIKKELSENDirector
  • A. RUSSELL KIRKDirector
  • W. BRENT RICEDirector
  • WILLIS EDWARD LOWE IIIDirector
  • JENNIFER FRAZIERExecutive Officer
  • CHIP BOWMANExecutive Officer
Offering amount
$102.8K
Amount sold
$102.8K
First sale
Nov 2016
Incorporated
Limited Liability Company, Virginia
Federal exemptions
04, 06b
Full filing on SEC EDGAR ↗
▶$5.3MraisedMay 2016 · 28 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff SchroederExecutive Officer
  • Wei WangExecutive Officer
  • W. Brent RiceDirector
  • Daniel H. McMurtrieExecutive Officer, Director
  • Jennifer FrazierExecutive Officer
Offering amount
$10M
Amount sold
$5.3M
Sales commissions
$538.2K
Proceeds to insiders
$1.1M
Placement agents
BA Securities, LLC
First sale
Oct 2015
Incorporated
Limited Liability Company, Virginia
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$814KraisedOct 2014 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Stephen F. ButterfieldDirector
  • Jennifer FrazierExecutive Officer
  • Daniel H. McMurtrieExecutive Officer, Director
  • Wei WangExecutive Officer
Offering amount
$2M
Amount sold
$814K
Proceeds to insiders
$1M
First sale
Oct 2014
Incorporated
Limited Liability Company, Virginia, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

How much funding has Best Response Strategies raised?
Best Response Strategies has disclosed $29.6M raised across 10 rounds.
Where is Best Response Strategies headquartered?
Best Response Strategies is headquartered in Richmond, US.