Best Response Strategies
Richmond, US · Founded 2010 · Virginia LLC
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Founders & leadership
JS

Jeff SchroederExecutive
WW
Wei WangExecutive
DH

Daniel H. McMurtrieExecutiveDaniel H. McMurtrie founded Best Response Strategies and developed the SIMPLE software platform; he previously founded or invested in multiple companies across medical, financial services, retail and funeral services, including Immobili LLC (sold to Crown Castle), Intelitap Solutions (sold to Bevinco), and served as Vice Chairman and Managing Director of Corporate Development at Kenmar/Nihon Asset Management from 2003-2007. McMurtrie holds an honors degree from the University of Richmond.
TM
Thomas Michael DalyExecutive
RH
Robert HortonExecutive
Board
WB
W. Brent RiceBoard director
Reported raises · per SEC filings
Form D private placements$29.6M disclosed across 10 rounds · 2010–2021
▶$7.9MraisedDec 2023 · 16 investors · Other TechnologyRule 506(b)
▶$7.9MraisedDec 2023 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer FrazierExecutive Officer
- Jeffrey SteinbergExecutive Officer
- James FrischlingDirector
- Daniel H. McMurtrieExecutive Officer, Director
- William J. KearnsDirector
- Offering amount
- $9.2M
- Amount sold
- $7.9M
- Proceeds to insiders
- $1M
- First sale
- Dec 2021
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$3.6MraisedOct 2021 · 5 investors · Other TechnologyRule 506(b)
▶$3.6MraisedOct 2021 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- JENNIFER R. FRAZIERExecutive Officer
- DANIEL H. MCMURTRIEExecutive Officer, Director
- WEI WANGExecutive Officer
- William J. KearnsDirector
- Offering amount
- $4.5M
- Amount sold
- $3.6M
- Proceeds to insiders
- $500K
- First sale
- Jan 2021
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$650KraisedJul 2020 · 3 investors · Other TechnologyRule 506(b)
▶$650KraisedJul 2020 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- William J. KearnsDirector
- DANIEL H. MCMURTRIEExecutive Officer, Director
- W. BRENT RICEDirector
- WEI WANGExecutive Officer
- JENNIFER R. FRAZIERExecutive Officer
- Offering amount
- $1.5M
- Amount sold
- $650K
- Proceeds to insiders
- $375K
- First sale
- Jul 2020
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$1.8MraisedMay 2019 · 20 investors · Other TechnologyRule 506(b)
▶$1.8MraisedMay 2019 · 20 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- DANIEL H. MCMURTRIEExecutive Officer, Director
- WEI WANGExecutive Officer
- JENNIFER R. FRAZIERExecutive Officer
- A. RUSSELL KIRKDirector
- W. BRENT RICEDirector
- TRYGVE MIKKELSENDirector
- Offering amount
- $3M
- Amount sold
- $1.8M
- Proceeds to insiders
- $800K
- First sale
- May 2019
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$5.7MraisedJan 2018 · 4 investors · Other TechnologyRule 506(b)
▶$5.7MraisedJan 2018 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- CHRIS SULLIVANDirector
- JENNIFER FRAZIERExecutive Officer
- WILLIS EDWARD LOWE IIIDirector
- WEI WANGExecutive Officer
- TRYGVE MIKKELSENDirector
- DANIEL H. MCMURTRIEExecutive Officer, Director
- W. BRENT RICEDirector
- A. RUSSELL KIRKDirector
- Offering amount
- $6M
- Amount sold
- $5.7M
- Proceeds to insiders
- $2.5M
- First sale
- Aug 2017
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$102.8KraisedJun 2017 · 1 investors · Other TechnologyRule 506(b)
▶$102.8KraisedJun 2017 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- CHRIS SULLIVANDirector
- WEI WANGExecutive Officer
- DANIEL H. MCMURTRIEExecutive Officer, Director
- TRYGVE MIKKELSENDirector
- A. RUSSELL KIRKDirector
- W. BRENT RICEDirector
- WILLIS EDWARD LOWE IIIDirector
- JENNIFER FRAZIERExecutive Officer
- CHIP BOWMANExecutive Officer
- Offering amount
- $102.8K
- Amount sold
- $102.8K
- First sale
- Nov 2016
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 04, 06b
▶$5.3MraisedMay 2016 · 28 investors · Other TechnologyRule 506(b)
▶$5.3MraisedMay 2016 · 28 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jeff SchroederExecutive Officer
- Wei WangExecutive Officer
- W. Brent RiceDirector
- Daniel H. McMurtrieExecutive Officer, Director
- Jennifer FrazierExecutive Officer
- Offering amount
- $10M
- Amount sold
- $5.3M
- Sales commissions
- $538.2K
- Proceeds to insiders
- $1.1M
- Placement agents
- BA Securities, LLC
- First sale
- Oct 2015
- Incorporated
- Limited Liability Company, Virginia
- Federal exemptions
- 06b
▶$814KraisedOct 2014 · 6 investors · Other TechnologyRule 506(b)
▶$814KraisedOct 2014 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Stephen F. ButterfieldDirector
- Jennifer FrazierExecutive Officer
- Daniel H. McMurtrieExecutive Officer, Director
- Wei WangExecutive Officer
- Offering amount
- $2M
- Amount sold
- $814K
- Proceeds to insiders
- $1M
- First sale
- Oct 2014
- Incorporated
- Limited Liability Company, Virginia, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- How much funding has Best Response Strategies raised?
- Best Response Strategies has disclosed $29.6M raised across 10 rounds.
- Where is Best Response Strategies headquartered?
- Best Response Strategies is headquartered in Richmond, US.
