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bellFace

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Bellface (ベルフェイス) provides a telephone-based online sales meeting system that lets sales reps present products, deliver documents, and close deals over a phone connection without app installation. It targets retail sales teams at banks and securities/financial firms in Japan, offering recording, security, and sales DX consulting.

Also known as Bellface · bellFace, Inc. · ベルフェイス

Investors · 6

Also in the syndicate · 2

Peers Co.,Ltd.Spiral Capital LLP.

Company profile

researched Aug 2026

bellFace, Inc. is a Tokyo-based software company that operates bellFace, a telephone-based online meeting system for sales. Voice is carried over a standard telephone connection while product materials are shared on screen, so counterparties do not need to install an application and users with limited IT familiarity can join a meeting. The product is positioned for retail sales at banks and securities firms, supporting the flow from product proposal and delivery of prospectus documents through to order execution.

Core capabilities described by the company include uninterrupted audio via the telephone connection, a security level intended for meetings that handle contracts and personal information, call recording and screen recording ("RecoLog"), no-installation access, multi-device support, and integrations with business tools such as Salesforce, Slack and CloudSign. Alongside the software, bellFace offers consulting on sales-organization digital transformation, drawing on its deployment experience, and highlights reduced CO2 emissions from non-face-to-face selling. Bloomberg describes the company as providing sales technology through SaaS platforms, including big data analysis and consulting, inside sales consulting, and the development and sale of online sales systems.

Business model

B2B SaaS sold on a subscription basis to Japanese enterprises, combined with implementation and sales-DX consulting services.

Pricing consists of an initial setup fee plus a fixed monthly subscription fee that varies with the number of user IDs. The company states that operational support, online sales consulting, technical support for integrations with other tools, desk support by email and phone, and various web seminars are provided at no additional charge; specific price levels are quoted after an inquiry and requirements hearing.

Traction

The company reports more than 3,800 companies deployed in the six years since launch, and publishes customer case studies including one from the financial sector (FFG Securities).

Full profile — market position, technology, go-to-market, geography, history

Market position

The company states it holds the No.1 share of the financial industry for telephone meeting systems and cites ITR's "ITR Market View: SFA/MA Market 2024" vendor revenue share data for the online sales meeting system market (FY2018-FY2023 forecast).

Technology

The system establishes the audio channel over a telephone call while sharing screens and documents online, avoiding application installation on the customer side. It supports multiple devices, recording of audio and video, and connections to tools including Salesforce, Slack and CloudSign, with a security posture the company states is used by major financial institutions.

Go-to-market

Direct sales driven by inbound inquiries and downloadable material sets, industry-specific whitepapers and case studies (including securities-industry channel strategy and regional bank research reports), free web seminars, and a staged onboarding process of inquiry, requirements hearing and quotation, contract and supported deployment, with a dedicated team accompanying customers through implementation.

Sales organizations in Japan, with emphasis on retail sales teams at banks and securities firms and other financial institutions; the company also cites use for customer support conversations.

Geography

Headquartered in Tokyo, Japan, with a customer base of Japanese businesses.

History

Bloomberg and Private Equity Info list bellFace Inc. as a Tokyo-headquartered company operating the bellFace platform; Private Equity Info records Globis Capital Partners as an institutional owner.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer companies (cumulative deployments)Jan 20263,800 companies

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does bellFace do?
Japanese SaaS provider of a telephone-based online sales meeting system used by bank and securities retail sales teams.
Who are bellFace's investors?
bellFace's investors include Canal Ventures, Globis Capital Partners, Z Venture Capital, Money Forward Venture Partners.