bellFace
Founded 2015 · 73 employees on LinkedIn · 11 known investors
bellFace builds AI agents for sales teams, combining human and AI to handle sales work. The company positions its product (bellFace/BellSales AI) as an AI assistant for sales operations.
Also known as bellFace Inc. · bellFace, Inc. · ベルフェイス株式会社
Founders & leadership
Investors · 11
Also in the syndicate · 2
Company profile
researched Aug 2026bellFace, Inc. (ベルフェイス株式会社) is a Tokyo-based software company that develops and sells bellSalesAI, an AI agent product for sales organizations. The application is launched at the start of a sales meeting and records audio, then automatically extracts and structures the conversation data, writes it into Salesforce, and supports downstream sales improvement work. The company frames its mission as redesigning sales work through a combination of humans and AI agents so that staff can concentrate on tasks only people can perform.
The company was previously associated with the bellFace visual/online sales communication SaaS platform; a business transfer of the bellFace business to Piazza (株式会社ピアズ) was reported in June 2025, and the company's stated business today is the development and sale of bellSalesAI. bellFace holds ISO 27001 (ISMS registration IA190092) and ISO 27017 (registration S0920) certifications covering the planning, development, sale and provision of its application services, provision of bellSalesAI as a cloud service provider to Salesforce, and its use of Amazon Web Services as a cloud service customer.
Business model
B2B subscription software (SaaS) sold to corporate sales organizations; the company describes its business as the development and sale of bellSalesAI.
Subscription-based software sales, per the SaaS/subscription classification applied to the company.
Traction
Multiple named enterprise deployments announced between June and August 2026, including over 1,000 meeting records automated within two months at Open Up IT Engineer.
Latest developments
In 2026 the company announced a Series E second close (March), exhibited at Dreamforce 2026, and published a series of bellSalesAI customer deployments at J-Stream, Cainz, Shikishima Jutaku, Nakamura-Tome Precision Industry, Open Up IT Engineer, Sato, Duskin and Vital Information.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the Japanese SalesTech / sales-enablement software market, categorized under BtoB SaaS, cloud services, AI and sales support.
Focus on automatically capturing and structuring spoken sales-meeting data and writing it directly into Salesforce, reducing manual CRM entry; reported customer outcomes include roughly 80% less meeting-record entry time per deal, about 150 minutes of weekly record-keeping saved, and a tenfold increase in activity logging within six months.
Technology
bellSalesAI is described as an autonomous AI agent that records sales meeting audio, automatically extracts and structures conversation data and customer information, and feeds it into Salesforce end-to-end, through to sales improvement analysis. The service is delivered as a cloud service running on Amazon Web Services and integrates with Salesforce, including Agentforce use cases at customers.
Go-to-market
Direct enterprise sales supported by frequent published customer case studies and press releases, plus presence in the Salesforce ecosystem, including exhibiting at Dreamforce 2026.
Japanese enterprises and their B2B sales organizations, including manufacturers, retailers, homebuilders, engineering staffing firms, service companies and Salesforce implementation partners. Disclosed users include J-Stream, Cainz, Shikishima Jutaku, Nakamura-Tome Precision Industry, Open Up IT Engineer, Sato, Duskin's corporate sales division and Vital Information.
Geography
Headquartered at PMO Shimbashi 9F, 6-13-10 Shimbashi, Minato-ku, Tokyo, with a Marunouchi sales office in the Nippon Life Marunouchi Garden Tower (Salesforce Tower), Chiyoda-ku, Tokyo. The company is described as regionally originated (地方発).
History
Founded 27 April 2015. The company raised capital across multiple rounds, including approximately JPY 500 million in 2018, a total of JPY 5.2 billion including debt financing in 2020, about JPY 3.0 billion in a Series D in 2021, and JPY 750 million in January 2026 combining a third-party allotment with share transfers, followed by a Series E second close in March 2026. In June 2025 the bellFace business was transferred to Piazza, and the company now develops and sells bellSalesAI.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsJ-Stream Inc. adopted bellSalesAI to make sales pipeline status visible and improve forecast accuracy.
Home center operator Cainz adopted bellSalesAI to make buyer negotiations visible, reported as cutting 150 minutes per week of record-keeping work.
bellFace announced it would exhibit at Dreamforce 2026, Salesforce's AI and CRM conference.
Nakamura-Tome Precision Industry adopted bellSalesAI, reporting roughly an 80% reduction in meeting-record entry time per deal.
Engineer staffing firm Open Up IT Engineer automated more than 1,000 meeting records within two months of adopting bellSalesAI.
A case study covering the adoption of bellSalesAI by Duskin's corporate sales division, linking accumulated data to Agentforce use, was published.
bellFace transferred its bellFace business to 株式会社ピアズ (Piazza).
bellFace and BellSystem24 formed a business alliance aimed at improving customer experience through more efficient procedures.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- bellFacebellface.co.jp · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does bellFace do?
- Japanese SaaS company building bellSalesAI, an autonomous AI agent that structures sales conversation data into Salesforce.
- Who are bellFace's investors?
- bellFace's investors include Spiral Capital, Aizawa Asset Management, Axiom Asia Private Capital, Canal Ventures, Globis Capital Partners, Resona Capital Co. Ltd., SMBC Venture Capital, Spiral Innovation Partners and 1 more.