BeautyGoGO

Market position

Operates in the independent beauty supply retail segment, serving stores that have historically relied on manual inventory processes and limited online presence. The company is featured by B.O.B.S.A. (Black Owned Beauty Supply Association) as a partner resource for independent retailers.

Focus on independent, community-based beauty supply stores and on products not widely available through mainstream retail, combined with inventory digitization and AI-assisted inventory management for merchants.

Technology

Digitization of local beauty supply store inventory combined with AI assistance for inventory management, surfaced through an online storefront and discovery experience that supports on-demand delivery.

Go-to-market

Retailer recruitment through industry association channels, including a partner spotlight and referral positioning with B.O.B.S.A., alongside consumer-facing presence on Instagram, Facebook, LinkedIn and TikTok.

Independent beauty supply store owners and retailers seeking online visibility and additional sales channels, and consumers and hair stylists who need beauty products, including items not sold in mainstream retail.

Geography

Based in Michigan, with activity centered on the Detroit area.

History

The company has developed within the Detroit technology ecosystem, crediting TechTown Detroit programs, Black Tech Saturdays events, Techstars Detroit and Milestone Growth Capital with supporting its learning and growth. It is led by co-founder and CEO Jackie Spencer, who holds a BA in Chemistry from University of Detroit Mercy and previously worked in dentistry and real estate, founding the Right at Home Real Estate Group, and by Orna Spencer, a Tennessee State University graduate with a BA in foreign language and a double major in speech, communication and theater, who later worked in manufacturing and lean manufacturing training.