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BDG
Founded 2013 · 946 employees on LinkedIn · 4 known investors
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BDG (Bustle) operates a portfolio of media sites and applications supported by advertising, publishing this policy to govern content submitted by advertisers and agencies. The company runs owned and operated digital properties that display ad placements for a general reader audience.
Also known as BDG · Bustle Digital Group
Founders & leadership
BDG was founded in 2013 by Bryan Goldberg.
Investors · 4
Company profile
researched Aug 2026BDG (Bustle Digital Group) is a digital media company that operates a portfolio of consumer publishing brands, including Bustle, NYLON, Scary Mommy and W Magazine. Its output spans editorial content, social storytelling and in-person live events, and it positions its production work around branded campaigns and talent-focused storytelling rather than influencer-driven content.
The company's owned-and-operated properties carry advertising placements, and it publishes policies governing content submitted by advertisers and agencies.
Business model
BDG operates owned-and-operated digital media properties supported by advertising, working with advertisers and agencies on campaigns, and complements its editorial and social content with live experiences and events.
▸Full profile — market position, go-to-market
Market position
The company states it differentiates through premium in-house production, award-winning brand campaigns and live in-person events rather than trend-chasing or influencer content.
Go-to-market
General consumer readers across its brand portfolio (Bustle, NYLON, Scary Mommy, W Magazine), with advertisers and their agencies as the paying customers.
Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 11
primary sources listed
- Bustle Digital Group Consolidated digital media group TEGNAbustle.company · web
- Digital Media Solutions: $346M Bankruptcy and $95M Credit Bid Saleelevenflo.com · web
11 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BDG do?
- BDG is a digital media company whose brands include Bustle, NYLON, Scary Mommy and W Magazine.
- Who founded BDG?
- BDG was founded by Bryan Goldberg in 2013.
- Who are BDG's investors?
- BDG's investors include Cerity Partners Ventures, Notable Capital, Red & Blue Ventures, Saints Capital.