Baynote

Baynote, Inc. was a San Jose, California company that developed cloud-based digital marketing and e-commerce personalization software. Its platform combined historical data with real-time on-site behavior to build unified consumer profiles across devices, using big data and predictive intelligence to generate one-to-one buyer profiles that retailers could act on. Product capabilities spanned customer experience profiling, an online customer data hub, self-service tools and merchandising, delivered across website and email personalization, mobile sites and applications, and personalized landing pages.

The company positioned its personalization platform as a way for retailers to raise conversion and average order value on top of existing e-commerce investments by identifying and responding to real-time buyer intent across touchpoints. The platform was designed to be self-service and quick to implement. In September 2016 Kibo, a cloud omnichannel commerce software provider based in Dallas, Texas, announced its acquisition of Baynote; terms were not disclosed. Following the acquisition, the Baynote personalization solution was to continue to be sold standalone and remain platform-agnostic while also being integrated into Kibo's commerce, order management and mobile point of commerce products.

Business model

Baynote licensed cloud-based personalization and digital marketing software to retailers and brands, sold both as a standalone solution and, after the Kibo acquisition, alongside Kibo's omnichannel commerce platform.

Traction

The company reported that its personalization solutions were used by more than 300 brands and that hundreds of retailers globally had adopted its approach to individualized commerce.

Latest developments

Kibo announced the acquisition of Baynote on September 27, 2016; the Baynote personalization solution continued to be offered standalone and was integrated with Kibo's eCommerce, order management and mobile point of commerce products.